WINNIPEG, MB, Feb. 8, 2021 /CNW/ - Pollard Banknote
Limited (TSX: PBL) ("Pollard Banknote") is excited to
announce that Ms.PAC-MAN®, the iconic pop-culture powerhouse, has
re-joined its portfolio of licensed properties. Under license from
BANDAI NAMCO Entertainment America Inc., Ms.PAC-MAN® fits
seamlessly into Pollard Banknote's Retro Collection – an
ever-growing and diversified selection of recognizable retro brands
including PAC-MAN®, GALAGA™, and DIG DUG™.
Originally introduced in 1981, Ms.PAC-MAN® is credited as the
first female arcade game character, and a key driver in the
popularity of gaming among women. The game's simple, yet exciting,
play style contributed to the brand's considerable success,
eventually becoming the fourth highest selling arcade game of all
time and placing fifth on Time Magazine's list of "The 50 Best
Video Games of All Time." Ms.PAC-MAN® has multi-generational
appeal, notably among the 22 to 54-year-old demographic, and 90%
brand recognition, making an instant ticket featuring Ms.PAC-MAN® a
perfect fit for any lottery. This is particularly true for the over
20 North American lotteries that have previously launched a
PAC-MAN® ticket and were rewarded with above average sales
results!
"We are thrilled to re-introduce this strong female lead into
the lottery market and know that lottery customers will eat up
instant tickets featuring Ms.PAC-MAN®, like she ate up
POWER-PELLETS in the original arcade classic." said Brad Thompson, Vice President, Sales &
Marketing, Pollard Banknote. "Lotteries throughout North America have achieved great success when
combining Pollard Banknote's licensed games iconography with our
stunning ticket art and entertaining gameplay, and we are certain
that the same will be true with instant tickets that feature
Ms.PAC-MAN®."
To support strong sales and engagement, Pollard Banknote's
Licensed Gaming team offers lotteries a comprehensive turnkey
program that includes the design, programming, and printing of
themed tickets, as well as various optional enhancements such as
second chance draws, merchandise prizing, a POS program, and
digital marketing.
Ms.PAC-MAN®&©BANDAI NAMCO Entertainment Inc.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high quality instant ticket
products, licensed games, Schafer Systems and Fastrak retail
merchandising solutions, and a full suite of digital offerings,
ranging from world-class mkodo game apps to comprehensive
player engagement and iLottery solutions, including strategic
marketing and management services. The company is a proven
innovator and has decades of experience helping lotteries to
maximize player engagement, sales, and proceeds for good causes.
Pollard Banknote also provides pull-tab tickets, bingo paper, and
its Diamond Game and Compliant
Gaming electronic games and devices to charitable and other gaming
markets in North America.
Established in 1907, Pollard Banknote is owned approximately 66.7%
by the Pollard family and 33.3% by public shareholders, and is
publicly traded on the TSX (PBL). For more information, please
visit our website at www.pollardbanknote.com.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited