Is it a cocktail? Is it a popsicle? No, it’s a Poptail, brought to you by Goodfood
July 08 2022 - 7:00AM
Market Corp. (“Goodfood” or “the Company”) (TSX: FOOD) a
leading meal kit and online grocery company is launching a free
summer treat. If you’re looking for the hottest (err, coolest)
snack of the summer, look no further than Poptails; a flavour
innovation that combines the season’s best boozy cocktails with the
beloved taste of popsicles. While there’s lots of pops out there to
choose from (we’re looking at you, ketchup popsicles) Poptails
promise to cool you down…with a kick. There’s just no competition.
Get your hands on yours all summer long at Goodfood Pop-ups (pun
definitely intended) across the city.
“As Canadians get outside and enjoy the summer months, Goodfood
wanted to help them beat the heat with a unique twist on the
classic popsicle,” said Jennifer Stahlke, Executive Vice President,
Marketing at Goodfood. “Our delicious Poptails will be all over
Toronto this summer and we can’t wait for people to give them a try
and learn more about Goodfood’s 30 minute On Demand grocery
delivery service in the process.”
Available at some of Toronto’s favourite patios and
neighbourhood breweries, the Poptails will be offered in three
alcohol-infused flavours:
- Popa Colada -
Pineapples, coconut milk, water, organic cane sugar, rum
- Frosée - Strawberries, watermelon, organic
cane sugar, lemon juice, rosé
- Mojisicle - Lemon
juice, water, organic cane sugar, mint, tequila
The first four Poptail pop-ups are at:
- Field Trip on July 9th
- Lost Craft Brewery on July 16th
- Beaches Jazz Fest on July 23rd
- Kensington Brewery on July 31st
Doors open at 11:30am at each event. For the rest of the pop-up
dates and locations, please visit go.makegoodfood.ca/Poptails
Poptails are also taking over the city in the form of pink
Goodfood Pop carts - bicycles that are circling the city handing
out Mocktail versions of the Poptails in key Toronto neighbourhoods
and at local festivals.
To snag a deliciously free Poptail, visitors are asked to
download the Goodfood On Demand app, where they will receive a
limited-time offer of 50% off their first two orders using the
grocery and meal kit delivery service. Best of all, customers can
now sign up without the need for a subscription! Anyone who shares
a photo of their Poptail with the hashtag #GoodfoodPoptails will
also have the chance to win a $250 gift card for their next
Goodfood On Demand purchase.
Don’t forget to lick responsibly!
About Goodfood
Goodfood (TSX:FOOD) is a leading online grocery
company in Canada, delivering fresh meal solutions and grocery
items that make it easy for customers from across Canada to enjoy
delicious meals at home every day. Goodfood’s vision is to be in
every kitchen every day by enabling users to complete their grocery
shopping and meal planning in minutes. Goodfood clients have access
to a unique selection of online products as well as exclusive
pricing made possible by its world-class direct-to-consumer
infrastructure and technology that eliminate food waste and costly
retail overhead. The Company’s main production facility and
administrative offices are based in Montreal, Québec, with
additional production facilities located in the provinces of
Quebec, Ontario, Alberta, and British Columbia.
For further information:
InvestorsRoslane
AouameurVice President, Corporate Development(855)
515-5191IR@makegoodfood.ca |
MediaNatalia
BanoubAccount Manager – MSL Group(647)
460-9848natalia.banoub@mslgroup.com |
Photos accompanying this announcement are available
athttps://www.globenewswire.com/NewsRoom/AttachmentNg/efef3e29-65e2-4224-9de1-03a78a289ae1https://www.globenewswire.com/NewsRoom/AttachmentNg/b0707b52-0ad8-4c93-b91d-42c27a5392ac
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