Smith+Nephew teams up with UFC to be first-ever Preferred Sports
Medicine Technology Partner
Smith+Nephew (LSE:SN, NYSE:SNN), the global medical technology
company, today announces it has been named the Preferred Sports
Medicine Technology Partner of UFC – the world’s premier mixed
martial arts organization and one of the foremost global brands in
all of sports. Under the terms of the multi-year partnership,
Smith+Nephew will activate its brand through UFC’s immense global
presence to promote the repair, regeneration and recovery of Sports
Medicine injuries through advanced technologies.
“We’re thrilled to have Smith+Nephew join us for the first time
as an Official UFC Partner,” said Robby Miller, Vice President, UFC
Global Partnerships. “Through hard work, significant investment,
and groundbreaking innovations like the UFC Performance Institute,
UFC has become the industry leader in athlete health and safety in
combat sports. We’re looking forward to advancing that mission by
also promoting better health and recovery through technology
solutions, such as those offered by Smith+Nephew, that will benefit
UFC athletes and fans alike.”
Smith+Nephew offers world-class Sports Medicine solutions
including advanced technologies, instruments and implants that
enable surgeons to perform minimally invasive surgery including the
repair of soft tissue injuries and degenerative conditions of the
shoulder, knee, hip and small joints. Recent advancements in its
biological healing portfolio include the REGENETEN◊ Bioinductive
Implant and the newly acquired CARTIHEAL◊ AGILI-C◊ Cartilage Repair
Implant. Backed by impressive clinical evidence, both technologies
are transforming the way healthcare professionals treat soft tissue
repair and helping improve patient outcomes versus the current
standard of care.1,2
“Smith+Nephew’s purpose is Life Unlimited – helping restore
people’s bodies and their self-belief by using technology to take
the limits off living. We are proud to partner with UFC and share a
common goal to get patients back in the game quickly, safely, and
effectively,” said Scott Schaffner, President Sports Medicine,
Smith+Nephew. “The global reach and influence of UFC is unmatched
by any other sports organization, and we look forward to this
partnership spotlighting Smith+Nephew’s leading-edge portfolio of
Sports Medicine technology solutions with the UFC’s global
audience.”
Beyond the Octagon, UFC and Smith+Nephew will collaborate on
original content that will be distributed through UFC’s popular
digital and social channels, which reach more than 259 million
users worldwide. Smith+Nephew will also have a branded presence
throughout the UFC Performance Institutes in Las Vegas, Shanghai
and Mexico City - the world’s first mixed martial arts performance
training, research, rehabilitation, and nutrition centers. The
agreement also provides for an annual Brand Ambassador fund that
will bring the partnership to life through appearances, content,
and creative campaigns with UFC athletes.
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References
- Altschuler N, Zaslav KR, Di Matteo B, et al. Aragonite-Based
Scaffold Versus Microfracture and Debridement for the Treatment of
Knee Chondral and Osteochondral Lesions: Results of a Multicenter
Randomized Controlled Trial. Am J Sports Med. 2023;51(4):957-967.
doi:10.1177/03635465231151252
- Ruiz Ibán MA, Navlet MG, Marco SM, et al. Augmentation of
a transosseous equivalent repair in posterosuperior non-acute
rotator cuff tears with a bioinductive collagen implant decreases
the re-tear rate at one year. A randomised controlled trial.
Arthroscopy. Published online 12/27/2023.
About Smith+NephewSmith+Nephew is a portfolio
medical technology business focused on the repair, regeneration and
replacement of soft and hard tissue. We exist to restore people’s
bodies and their self-belief by using technology to take the limits
off living. We call this purpose ‘Life Unlimited’. Our 18,000
employees deliver this mission every day, making a difference to
patients’ lives through the excellence of our product portfolio,
and the invention and application of new technologies
across our three global business units of Orthopaedics, Sports
Medicine & ENT and Advanced Wound Management.
Founded in Hull, UK, in 1856, we now operate in more than 100
countries, and generated annual sales of $5.5 billion in 2023.
Smith+Nephew is a constituent of the FTSE100 (LSE:SN, NYSE:SNN).
The terms ‘Group’ and ‘Smith+Nephew’ are used to refer to Smith
& Nephew plc and its consolidated subsidiaries, unless the
context requires otherwise.
For more information about Smith+Nephew, please visit
www.smith-nephew.com and follow us on X, LinkedIn, Instagram
or Facebook.
About UFC®UFC® is the world’s
premier mixed martial arts organization (MMA), with more than 700
million fans and 259 million social media followers. The
organization produces more than 40 live events annually in some of
the most prestigious arenas around the world while broadcasting to
over 975 million TV households across more than 170 countries.
UFC’s athlete roster features the world’s best MMA athletes
representing more than 80 countries. The organization’s digital
offerings include UFC FIGHT PASS®, one of the world’s leading
streaming services for combat sports. UFC is part of TKO Group
Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For
more information, visit UFC.com and follow UFC at Facebook.com/UFC
and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
Forward-looking StatementsThis document may
contain forward-looking statements that may or may not prove
accurate. For example, statements regarding expected revenue growth
and trading profit margins, market trends and our product pipeline
are forward-looking statements. Phrases such as "aim", "plan",
"intend", "anticipate", "well-placed", "believe", "estimate",
"expect", "target", "consider" and similar expressions are
generally intended to identify forward-looking statements.
Forward-looking statements involve known and unknown risks,
uncertainties and other important factors that could cause actual
results to differ materially from what is expressed or implied by
the statements. For Smith+Nephew, these factors include: conflicts
in Europe and the Middle East, economic and financial conditions in
the markets we serve, especially those affecting healthcare
providers, payers and customers; price levels for established and
innovative medical devices; developments in medical technology;
regulatory approvals, reimbursement decisions or other government
actions; product defects or recalls or other problems with quality
management systems or failure to comply with related regulations;
litigation relating to patent or other claims; legal and financial
compliance risks and related investigative, remedial or enforcement
actions; disruption to our supply chain or operations or those of
our suppliers; competition for qualified personnel; strategic
actions, including acquisitions and disposals, our success in
performing due diligence, valuing and integrating acquired
businesses; disruption that may result from transactions or other
changes we make in our business plans or organisation to adapt to
market developments; relationships with healthcare professionals;
reliance on information technology and cybersecurity; disruptions
due to natural disasters, weather and climate change related
events; changes in customer and other stakeholder sustainability
expectations; changes in taxation regulations; effects of foreign
exchange volatility; and numerous other matters that affect us or
our markets, including those of a political, economic, business,
competitive or reputational nature. Please refer to the documents
that Smith+Nephew has filed with the U.S. Securities and Exchange
Commission under the U.S. Securities Exchange Act of 1934, as
amended, including Smith+Nephew's most recent annual report on Form
20-F, which is available on the SEC’s website at www. sec.gov, for
a discussion of certain of these factors. Any forward-looking
statement is based on information available to Smith+Nephew as of
the date of the statement. All written or oral forward-looking
statements attributable to Smith+Nephew are qualified by this
caution. Smith+Nephew does not undertake any obligation to update
or revise any forward-looking statement to reflect any change in
circumstances or in Smith+Nephew's expectations.
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Patent and Trademark Office.
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