- The digital transformation is changing every job profile at
Mercedes-Benz
- More than 600 employees are qualified as data and AI
specialists as part of two pilot programs
- First group of graduates receives their certificates
- Mercedes-Benz is further expanding the existing programs
- Between now and 2030, Mercedes-Benz will be investing more than
€2 billion worldwide in ongoing employee development, as part of
the training initiative Turn2Learn
With digitalization and the increasing use of powerful
artificial intelligence (AI) systems, every job profile at
Mercedes-Benz is changing. As part of the Turn2Learn qualification
initiative, Mercedes-Benz is investing more than €2 billion in the
qualification of its global workforce until 2030. The Turn2Learn
initiative focuses specifically on digitalization and AI. For
example, in the two pilot programs D.SHIFT and Data Worker, more
than 600 employees from production, production-related areas and
administration are currently undergoing dedicated qualification to
become data and AI specialists. The first graduates, including team
members from Mercedes-Benz USA in Atlanta, GA, Mercedes-Benz U.S.
International in Tuscaloosa, AL, Mercedes-Benz Financial Services
USA in Farmington Hills, MI, Mercedes-Benz Vans in North
Charleston, SC and multiple locations of Mercedes-Benz Research
& Development North America, will receive their certificates in
the next few days. Due to the strong employee interest in this
area, Mercedes-Benz is now expanding these programs.
"To successfully shape the company's
transformation, we don’t just need to have the right digital tools
and generative AI applications in place within the company. Of far
greater importance is a team that both embraces change and
constantly expands its digital skills. The huge interest in courses
offered by our Turn2Learn qualification initiative proves that
we’ve got exactly this kind of team at Mercedes-Benz. To
successfully master the process of change, courage and commitment
are necessary. We can see both of these attributes demonstrated by
the colleagues who are currently taking part in the D.SHIFT and
Data Worker programs as they continue to invest a great deal of
time and energy in retraining and further education. As the world
of work continues its massive transformation, lifelong learning
will remain the key to success – for us as a company as well as for
our employees." Sabine Kohleisen, Member of the Board of Management
of Mercedes-Benz Group AG responsible for Human Resources, and
Director of Labor Relations
"Electrification, digitalization and rapid
developments in artificial intelligence are fundamentally changing
the working environment. That goes for production, too. Which is
why we urgently need more data specialists who are familiar with
the production environment and furthermore have a strong grasp of
digital tools and their interfaces. And this is exactly where
D.SHIFT, the qualification program for our production employees,
comes in. It allows us to provide targeted support to digitally
savvy people who have a high willingness to learn and change, and
who are also familiar with our production processes.
Following the success of D.SHIFT in Berlin and
Untertürkheim, we plan to expand this unique initiative in the
coming months." J�rg Burzer, Member of the Board of Management of
Mercedes-Benz Group AG, Production & Supply Chain
Management
"Lifelong learning isn’t something new – but
the speed at which technologies and the world of work are changing
is. This is why ongoing training and education are a fundamental
cornerstone for employment, the future viability of the company as
well as for the personal development of each individual. As the
works council, it’s our aim to ensure that the transformation of
our company is fair, socially responsible and just. To accomplish
this, it’s crucial to involve employees in the process. As the
General Works Council, we have had a longstanding commitment to
qualification training. It is right and proper that the company
invests accordingly and sets the course for the effective and
continuous qualification. But it also takes a strong will and
courage on everyone’s part. I am impressed by the enthusiasm and
motivation with which our colleagues have completed their
training." Ergun Lümali, Chairman of the General Works Council of
Mercedes-Benz Group AG
Turn2Learn as a systematic continuation of
our approach to employee qualification
Under the roof of the Turn2Learn qualification initiative,
Mercedes-Benz offers its employees a comprehensive range of
opportunities to learn in a self-determined and flexible manner for
their current job or in preparation for their future dream job.
These range from short courses to learning paths and academic
degrees. All qualification offered is aligned with the Group’s
strategic goals, for example with qualification available in areas
including "data science for beginners"; "cloud solution architect";
"hybrid working"; "developing learning routines" and "project
management", through to sustainability topics. The external
learning platforms introduced last year are also being widely used:
With around 100,000 licenses made available companywide for various
external learning platforms, learning opportunities have already
been accessed more than one million times since the launch.
Investments are being made in the development of digital skills
in all areas of the company. In 2022, there were around 120,000
participations in training courses that were related to
digitalization, such as software, coding and IT at Mercedes-Benz
Group AG worldwide. In addition, there were more than 77,000
participations in training courses on topics relating to electric
mobility at our MB Tech Academies in Germany. Since the beginning
of this year, Mercedes-Benz employees worldwide have invested a
total of more than 900,000 hours in professional and personal
training.
D.SHIFT: Training of talented employees from production for
defined target positions in the digital job environment
To actively promote the digital transformation in production,
the in-service training program, D.SHIFT, was launched at the
Berlin site in 2021. Employees from production who are interested
in data and AI are selected as part of a so-called "Digital
Challenge" and retrained as data specialists. Throughout the
program, these employees receive intensive support and guidance and
additionally get hands-on work experience with specific practical
projects and job shadowing. At the end of the program, they move
into their target positions that were defined and set at the
beginning.
After eleven employees successfully completed their retraining
in Berlin as part of the pilot project, the D.SHIFT program was
extended to the powertrain site in Stuttgart-Untertürkheim. There,
too, 22 Stuttgart colleagues from the area of production have now
completed their retraining and moved into their previously defined
target positions as data specialists at the Sindelfingen site. The
training scheme enables these digital pioneers to qualify for new
employment opportunities in areas such as data analysis, artificial
intelligence or software programming for electric mobility.
Thanks to D.SHIFT, employees in production can expand their
skills, contribute their knowledge of the production environment
and align themselves with future-proof job profiles. The response
has been enormous across the production site: several hundred
employees have applied for the 22 spots in Untertürkheim. Thanks to
the success of this program, D.SHIFT will be further expanded in
the coming months.
Data Worker: Selected learning paths for data science and
artificial intelligence available to the global workforce
The digital transformation of Mercedes-Benz is being driven
forward by data. The goals of a data-driven organization can only
be met if relevant data can be located, accessed, interoperated
with and reused in high quality throughout the company. To ensure
this in the future and enable data-driven decisions in all
specialist areas of the company, there is a need for employees who
are responsible for the preparation, analysis and
operationalization of data. Mercedes-Benz has therefore defined
specific Data Worker profiles for strategically important data and
use cases. In addition to external new hires, the company has been
specifically ensuring an increase in qualified specialists through
internal retraining as part of the companywide Data Worker pilot
program since 2022. Employees can choose between four special
learning paths: Data Product Owner, Data Engineer, Data Analyst and
Data Scientist. Depending on the learning path, the training takes
between 60 and 400 hours.
"Data plays a key role in the transformation
process towards becoming a digital company. Opinions become facts.
This is the only way we can create first-class customer experiences
and innovative solutions. Qualified specialists such as our Data
Workers are the foundation for this. Their expertise makes it
possible for us to fully tap the potential from data in a dynamic
environment. They also show that the transformation to a
data-driven organization not only creates entirely new roles, but
also promotes personal and professional development." Jan Brecht,
Chief Information Officer (CIO) of Mercedes-Benz Group AG
The initial program proved very successful. It was not only the
participants who learned a great deal: the company did as well. The
insights gained have been directly incorporated into the further
development of the learning paths. In view of the strategic
importance of digital skills, essential modules of the Data Worker
learning paths can be booked by all employees. In addition, key
content has also been adapted to other qualifications, and further
learning paths on the topics of data and AI have also been
developed.
“Working directly with our EV customers, I have
witnessed Mercedes-Benz's progressive and innovative approach in
the realm of data and digitization. The Turn2Learn initiative
provides easy access to a plethora of learning opportunities,
making it simple to select a pathway that allowed me to develop my
expertise. The accessibility, quality of learning products,
flexible learning pace, and the support provided by Mercedes-Benz
played a crucial role in my successful completion of the data
analyst program, contributing to the advancement of my career at
Mercedes-Benz, USA. Mercedes Benz's focus on 'EV only' by 2039
means my learning journey does not end here.” Tai Isha Camon, Sr
Associate, Premier Vehicle Support | EQ & Maybach at
Mercedes-Benz USA
Data and AI at Mercedes-Benz
Generative AI applications already are being employed in many
areas of the company. As recently as mid-June, the company
announced plans to integrate AI into the voice control system of
its vehicles. By adding ChatGPT, voice control via the MBUX Voice
Assistant's Hey Mercedes will become even more intuitive. In
mid-June 2023, an optional beta program was launched for customers
in the USA whose model series are equipped with the MBUX
infotainment system.
Mercedes-Benz is also testing ChatGPT in production,
accelerating the use of intelligent tools in the MO360 digital
production ecosystem, which was first introduced in 2020. With the
aim of optimizing the analysis of production data, for example from
quality management, ChatGPT will support production employees as a
universal, voice-based interface.
Further information on Mercedes-Benz Group AG is available at:
media.mercedes-benz.com and group.mercedes-benz.com
Mercedes-Benz Group at a glance
Mercedes-Benz Group AG is one of the world's most successful
automotive companies. With Mercedes-Benz AG, the Group is one of
the leading global suppliers of high-end passenger cars and premium
vans. Mercedes-Benz Mobility AG offers financing, leasing, car
subscription and car rental, fleet management, digital services for
charging and payment, insurance brokerage, as well as innovative
mobility services. The company founders, Gottlieb Daimler and Carl
Benz, made history by inventing the automobile in 1886. As a
pioneer of automotive engineering, Mercedes-Benz sees shaping the
future of mobility in a safe and sustainable way as both a
motivation and obligation. The company's focus therefore remains on
innovative and green technologies as well as on safe and superior
vehicles that both captivate and inspire. Mercedes-Benz continues
to invest systematically in the development of efficient
powertrains and sets the course for an all-electric future: The
brand with the three-pointed star pursues the goal to go
all-electric by 2030, where market conditions allow. Shifting from
electric-first to electric-only, the world’s pre-eminent car
company is accelerating toward a fully electric and software-driven
future. The company's efforts are also focused on the intelligent
connectivity of its vehicles, autonomous driving and new mobility
concepts as Mercedes-Benz regards it as its aspiration and
obligation to live up to its responsibility to society and the
environment. Mercedes-Benz sells its vehicles and services in
nearly every country of the world and has production facilities in
Europe, North and Latin America, Asia and Africa. In addition to
Mercedes-Benz, the world's most valuable luxury automotive brand
(source: Interbrand study, 03 Nov. 2022), Mercedes-AMG,
Mercedes-Maybach, Mercedes-EQ and Mercedes me as well as the brands
of Mercedes-Benz Mobility: Mercedes-Benz Bank, Mercedes-Benz
Financial Services and Athlon. The company is listed on the
Frankfurt and Stuttgart stock exchanges (ticker symbol MBG). In
2022, the Group had a workforce of around 170,000 and sold around
2.5 million vehicles. Group revenues amounted to €150.0 billion and
Group EBIT to €20.5 billion.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230725229210/en/
Andrea Berg, phone +1 917 667 2391,
andrea.a.berg@mercedes-benz.com Heike Rombach (HR), phone +49 176
309 225 05, heike.rombach@mercedes-benz.com Katrin Dannenmann
(Works Council), phone +49 160 860 25 01,
katrin.dannenmann@mercedes-benz.com Birgit Zaiser (Production),
phone +49 160 861 47 53, birgit.zaiser@mercedes-benz.com Katja
Liesenfeld (IT), phone +49 160 862 14 88,
katja.liesenfeld@mercedes-benz.com
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