Zeta & Dun & Bradstreet Join Forces to Launch the Industry’s First Combined Consumer & Bus. Data Cloud for “Business-to-P...
June 24 2021 - 8:00AM
Business Wire
The alliance represents Zeta’s entrance into
the B2B space and Dun & Bradstreet’s emergence into B2C
marketing
Zeta Global Holdings Corp. (NYSE: ZETA), a data-driven marketing
technology company that empowers enterprises to acquire, grow and
retain customers, and Dun & Bradstreet, Inc. (NYSE: DNB), a
leading global provider of business decisioning data and analytics,
today announced they have entered a strategic alliance.
The Zeta-Dun & Bradstreet alliance will bring together
trusted consumer and business data into a single private data cloud
that contains profiles on over 220 million individuals in the
United States. The data cloud combines Zeta’s business-to-consumer
(B2C) data, including intent, behavioral, transactional, and
location-based signals, with Dun & Bradstreet’s
business-to-business (B2B) data, including employer data such as
companies, titles, and emails, to power a new market sector,
business-to-person (B2P), which will enable businesses to unlock
the buying power of decision makers through more personalized,
insight-driven marketing touchpoints.
“Our alliance with Zeta demonstrates our combined commitment to
address our clients’ needs in a more consumer-influenced market and
to establish the B2P sector to help marketers blend personal and
professional personas with emotional and hyper-targeted campaigns
and messages that drive results,” said Kevin Coop, President, North
America at Dun & Bradstreet. “By working with Zeta, we’re
continuing the upward momentum in our sales and marketing growth
strategy as more businesses rely on the combined power of trusted
data and a powerful go-to-market platform to connect with more
buyers.”
This alliance represents a new opportunity in the way both
companies address the needs of businesses today. For the first
time, Zeta will expand its offering to both the B2B and
small-and-medium-sized businesses (SMB) markets with the enrichment
of Dun & Bradstreet’s business data. Dun & Bradstreet will
elevate its marketing activation capabilities, offering Zeta’s
consumer marketing capabilities to SMBs.
“We believe this alliance is a unique opportunity for businesses
to achieve stronger connections with decision makers across the
U.S.,” said David A. Steinberg, Co-Founder, Chairman and CEO of
Zeta. “We are thrilled to be going to market jointly with Dun &
Bradstreet to deliver innovative capabilities to the B2B and SMB
markets, generating new lines of revenue for both companies.
Together, we will place our customers on a path to even more
successful outcomes. Dun & Bradstreet, through a multi-year
commitment, will become one of Zeta’s most strategic
alliances.”
The alliance will initially focus on unifying and activating
data from Zeta’s and Dun & Bradstreet’s respective data clouds
to create B2P marketing. With the unification and activation of
both companies’ data assets, customers will have access to:
- 360-degree identity profiles for deeper B2B
personalization: Businesses will have access to over 220
million individual profiles in the U.S. tied to an individual Zeta
ID, based on opted-in data. The enriched ID includes over 2,500
behavioral signals per user across online, mobile, social media and
news platforms, and is matched with their professional business
title, email, and company name, to create a 360-degree view of each
individual, both personally and professionally. B2P does not solely
rely on third-party cookies, providing a solution framework in the
future of identity and addressability.
- B2P audience activation: Unique audiences that combine
both business and consumer attributes can be activated through the
Zeta Marketing Platform.
- D&B Rev.Up Now will offer SMBs enterprise-level
consumer marketing capabilities: Building on Dun &
Bradstreet’s marketing solutions, D&B Rev.Up Now brings
enterprise digital marketing technology – once only available to
large-size businesses – to SMBs so that they can find and engage
their best customers. The all-in-one advertising service delivers
easy-to-use, fully automated and highly targeted marketing
solutions for B2C businesses looking to acquire new customers with
little to no marketing or technical expertise needed.
Additional information:
- To learn more about how Zeta empowers enterprises to acquire,
grow and retain customers, visit www.zetaglobal.com.
- To learn more about the power of B2P Marketing and the Dun
& Bradstreet-Zeta alliance, visit the Dun & Bradstreet
blog.
About Zeta
Zeta Global Holdings Corp. (NYSE: ZETA) is a leading
data-driven, cloud-based marketing technology company that empowers
enterprises to acquire, grow and retain customers. The Company’s
Zeta Marketing Platform (the “ZMP”) is the largest omnichannel
marketing platform with identity data at its core. The ZMP analyzes
billions of structured and unstructured data points to predict
consumer intent by leveraging sophisticated artificial intelligence
to personalize experiences at scale. Founded in 2007 by David A.
Steinberg and John Sculley, the Company is headquartered in New
York City. For more information, please go to
www.zetaglobal.com.
About Dun &
Bradstreet
Dun & Bradstreet, a leading global provider of business
decisioning data and analytics, enables companies around the world
to improve their business performance. Dun & Bradstreet’s Data
Cloud fuels solutions and delivers insights that empower customers
to accelerate revenue, lower cost, mitigate risk, and transform
their businesses. Since 1841, companies of every size have relied
on Dun & Bradstreet to help them manage risk and reveal
opportunity. Twitter: @DunBradstreet
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210624005342/en/
Zeta Media Megan Rose press@zetaglobal.com
Dun & Bradstreet Media Cari Zoch zochc@dnb.com +1
512-795-6468
Zeta Global (NYSE:ZETA)
Historical Stock Chart
From Aug 2024 to Sep 2024
Zeta Global (NYSE:ZETA)
Historical Stock Chart
From Sep 2023 to Sep 2024