Xponential Fitness Debuts New Digital Platform Xponential+
April 18 2022 - 9:00AM
Business Wire
Xponential+ Brings Together Popular Studio
Workouts in One App, Giving Subscribers Access to Thousands of
Classes
Xponential Fitness, Inc. (NYSE: XPOF) (“Xponential”), the
leading curator of boutique fitness brands across ten fitness
modalities, announced today its new digital platform Xponential+
(“XPLUS”) has officially launched, providing live and on-demand
access to the same sought-after workouts offered in thousands of
studio locations around the globe. Xponential’s brands include Club
Pilates, Pure Barre, CycleBar, StretchLab, YogaSix, Row House, AKT,
STRIDE, Rumble and BFT.
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Xponential Fitness debuts new digital
platform Xponential+ (Photo: Business Wire)
For $29.99 per month, subscribers gain access to the leading
fitness workouts across Pilates, barre, indoor cycling, stretching,
yoga, rowing, dance, running and boxing, at home or on the go (BFT,
Xponential’s newest brand, will be added to the library of online
workouts later in 2022). The XPLUS app is currently available to
new subscribers across 175 countries.
The app enables users to view nearby Xponential Fitness studios
and request a free class or booking information, augmenting the
personalized hybrid in-studio and online experience. Memberships to
physical Xponential Fitness studios are sold separately.
XPLUS represents the next evolution of Xponential’s mission to
become the most accessible boutique fitness provider. Replacing the
preceding digital offering known as GO, which was offered
singularly at the brand level, XPLUS combines the entire digital
libraries of each brand in one convenient location.
“Unlike many consumer-facing fitness apps that generalize across
various fitness formats, XPLUS brings together each of the
category-leading experts across a breadth of modalities, in one
single app,” said Garrett Marshall, President of Fitness Streaming
for Xponential Fitness. “Consolidating all of our brands’ digital
offerings into one app will provide our customers with
unprecedented optionality and a way to cross-train with the leaders
in their favorite fitness formats.”
With over 3,000 workouts available to users and more than 60 new
and trending classes streaming weekly, XPLUS empowers users to
achieve all of their fitness goals wherever they are and regardless
of their fitness level. XPLUS classes are programmed for beginners
to experts and vary from 10 to 90 minutes in length. Some classes
require equipment, ranging from blocks or light weights for YogaSix
workouts to a stationary bike for CycleBar workouts.
For more information about XPLUS and to subscribe, visit
https://www.xponential.com/plus.
ABOUT XPONENTIAL FITNESS, INC.
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential offers energetic,
accessible, and personalized workout experiences led by highly
qualified instructors in studio locations across 48 U.S. states and
Canada, and through master franchise or international expansion
agreements in 10 additional countries. Xponential Fitness'
portfolio of brands includes Club Pilates, the nation's largest
Pilates brand; CycleBar, the nation's largest indoor cycling brand;
StretchLab, a concept offering one-on-one and group stretching
services; Row House, a high-energy, low-impact indoor rowing
workout; AKT, a dance-based cardio workout combining toning,
interval and circuit training; YogaSix, the largest franchised yoga
brand; Pure Barre, a total body workout that uses the ballet barre
to perform small isometric movements; STRIDE, a treadmill-based
cardio and strength training concept; Rumble, a boxing-inspired
full-body workout; and BFT, a functional training and
strength-based program. For more information, please visit the
Company’s website at xponential.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220418005129/en/
David Robertson, Fishman Public Relations,
drobertson@fishmanpr.com or 847-945-1300
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