WPP and Braze Partner to Deliver Innovative Customer Experiences at Scale
March 29 2023 - 9:00AM
Business Wire
WPP (NYSE: WPP) today announced a new partnership with Braze,
the comprehensive customer engagement platform that powers
interactions between consumers and brands. The partnership will
focus on joint integrations and solution development aimed at
helping brands leverage their first party data to create
personalised engagement. Working together, WPP and Braze will help
joint clients drive customer activation, retention and loyalty
strategies.
Brands today must create effortless cross-channel experiences to
meet the expectations of modern customers in an increasingly
complex, technology-driven marketing environment. WPP and Braze
will create tailored solutions for clients that set the standard
for creative customer engagement and provide brands with the
ability to deliver personalized interactions to consumers across
multiple channels.
As a best-in-breed platform, Braze was built to be
channel-agnostic and provides over 100 integrations with other
industry-leading technology partners. Its offerings will enable WPP
clients to benefit from an agile customer engagement strategy, with
faster feedback loops, quicker campaign design and real-time
segmentation. By combining WPP’s leading creative talent and scale
with Braze’s nimble engagement technology, joint clients will be
able to break down silos between owned and paid media to deliver
creative, cross-channel experiences to every customer.
The strategic partnership will create a competitive advantage
for joint clients. WPP will have the opportunity to provide input
on the Braze product roadmap and clients will gain early access to
alpha and beta products along with customized solutions. WPP is the
most accredited partner globally for Braze and its teams will
benefit from bespoke training programs.
Stephan Pretorius, Chief Technology Officer at WPP, said:
“Customers have come to expect engaging and seamless brand
experiences across platforms. By combining Braze’s best-in-breed
engagement platform with WPP's creative, data and CRM capabilities,
we can offer clients the ability to deliver meaningful interactions
with customers at speed and scale. We are thrilled to partner with
Braze to further innovate across the customer experience landscape
and to bring their industry-leading engagement platform to our
joint clients.”
Myles Kleeger, President and Chief Commercial Officer at
Braze, said: “We've always prided ourselves on being a platform
that ambitious and creative people can flex to great heights and
use to deliver sophisticated capabilities, especially when in the
hands of an agile and interdisciplinary team. I have no doubt that
the creativity, ambition and strategic support that WPP brings to
our mutual customers will help clients better realise the value
that Braze can deliver to their business, and I can't wait to see
all of the great things we accomplish together.”
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
About Braze
Braze (Nasdaq: BRZE) is a leading comprehensive customer
engagement platform that powers interactions between consumers and
brands they love. With Braze, global brands can ingest and process
customer data in real time, orchestrate and optimize contextually
relevant, cross-channel marketing campaigns and continuously evolve
their customer engagement strategies. Braze has been recognized as
one of Fortune’s 2022 Best Workplaces in New York, Fortune’s 2022
Best Workplace for Millennials, and UK Best Workplaces for Women
2022 by Great Place to Work. The company is headquartered in New
York with offices in Austin, Berlin, Chicago, London, Paris, San
Francisco, Singapore, and Tokyo. Learn more at braze.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230328005940/en/
Further information Alex Davis-Isaac, WPP +1 646-531-7724
Alex.DavisIsaac@wpp.com Hannah Blackington, Braze
press@braze.com
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