VTEX Customers Reached New Heights: Black Friday Edition
November 27 2023 - 9:00AM
Business Wire
During Black Friday*, GMV and orders YoY growth
reached 41% and 29% respectively
VTEX (NYSE: VTEX), the global enterprise digital commerce
platform for premier brands and retailers, announced today a global
strong performance during the start of the holiday shopping season,
with the kickoff of Black Friday*. GMV reached US$353.8
million, representing an increase of 41% in USD over the
same period in 2022 and 31% on an FX-neutral basis, and a
29% increase in orders year-over-year.
This Black Friday*, VTEX witnessed a significant GMV increase in
verticals such as Apparel & Accessories (+43% YoY),
Beauty and Health (+41% YoY) and Electronics (+39%
YoY), in the more than 38 countries where it currently
operates.
“Over the past year, brands and retailers had to adapt and
navigate a challenging and constantly changing environment, seeking
innovative ways to bolster profits amidst economic uncertainty,”
says Mariano Gomide de Faria, founder and co-CEO at VTEX. “The
current financial landscape, with money being more expensive than
before, rewards retailers that make pragmatic decisions. VTEX
stands out in this scenario, as our platform expedites revenue
generation with competitive total cost of ownership.”
“VTEX gives its customers the power to implement, optimize, test
and scale B2C and B2B digital experiences through a composable and
complete platform. VTEX natively integrates commerce, marketplace
and OMS solutions in one single platform. This allows our customers
to leverage omnichannel inventory and fulfillment strengths while
exploring new consumer engagement strategies. Our highly-flexible
and low-maintenance platform helps customers to optimize IT
investments with agility, while growing their profits,” he
added.
VTEX Black Friday* 2023 Highlights:
- Black Friday* sales reached the highest peak on November 24th,
at 8:47 am ET, when VTEX customers registered 2.8 thousand
orders per minute.
- VTEX enabled 2.8 million consumer orders
globally from their preferred brands and retailers during Black
Friday* 2023, representing a year-over-year increase of
29%.
- The top five regions with the highest year-over-year growth in
volume were Brazil, Europe, the United States, South Africa, and
Colombia.
Along with the global sales growth, the VTEX platform has also
delivered scalability, reliability, and security, giving peace of
mind to its customers during Black Friday*.
“We're thrilled about being the backbone for connected
commerce," says Gomide de Faria. “In 2023, despite economic
uncertainties, we remain committed to assisting our customers in
making strategic digital commerce investments to achieve their
growth plans and enhance their profitability," concludes the
executive.
* The Black Friday disclosed data is based on gross merchandise
volume (GMV) and orders by VTEX customers around the world from
23/Nov/2023 00:00 UTC (Thursday) to 24/Nov/2023 23:59 UTC (Friday),
and compared to 24/Nov/2022 00:00 UTC (Thursday) to 25/Nov/2022
23:59 UTC (Friday).
About VTEX
VTEX (NYSE: VTEX) is the enterprise digital commerce platform
where forward-thinking CEOs and CIOs smarten up their investments.
Our composable and complete platform helps brands and retailers
modernize their stack and reduce maintenance costs by rapidly
migrating from legacy systems, connecting their entire value chain,
and making inventory and fulfillment their strength.
As a leader in digital commerce, VTEX is trusted by more than
2,600 B2C and B2B customers, including Carrefour, Colgate,
Motorola, Sony, Stanley Black & Decker, and Whirlpool, having
over 3,400 active online stores across 38 countries (as of FY ended
on December 31, 2022). For more information, visit
www.vtex.com.
Forward-looking Statements
This press release contains forward-looking information and
forward-looking statements within the meaning of applicable
securities laws ("forward-looking statements"), including
statements concerning commerce trends. Words such as "expects",
"anticipates" and "intends" or similar expressions are intended to
identify forward-looking statements. These forward-looking
statements are subject to the inherent uncertainties in predicting
future results and conditions and no assurance can be given that
these trends will continue. VTEX undertakes no obligation to
publicly update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise, except
as may be required by law.
All data presented here (including worldwide sales) is
approximate and is based on various assumptions. All data is
unaudited and is subject to adjustment.
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version on businesswire.com: https://www.businesswire.com/news/home/20231127834397/en/
VTEX IR Contact Julia Vater Fernández Investor Relations
Director investors@vtex.com
VTEX Press Contact Stefano Manzolli Global Field
Marketing Director VTEX@methodcommunications.com
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