Mid-sized pharmaceutical company sets digital
foundation to drive more effective and precise
engagement
BARCELONA, Spain, Feb. 27, 2024 /PRNewswire/ -- Veeva Systems
(NYSE: VEEV) today announced that mid-sized pharmaceutical company
Dr.Pfleger Arzneimittel GmbH has selected Veeva Commercial Cloud,
including Veeva CRM and Veeva CLM, alongside Veeva OpenData. With
Veeva Commercial Cloud, Dr.Pfleger's field team can lead more
effective field engagement in Germany and Austria, reaching the right healthcare
professionals (HCPs) with timely, relevant content.
"Veeva is an important partner for us, with its deep industry
expertise and consistent innovation to help our field team work
more digitally and efficiently," says Dr. Günter Auerbach, managing
director at Dr. Pfleger. "With Veeva Commercial Cloud and Veeva
OpenData, we have the foundation for a single source of truth for
HCP relationships," added Ralf Will,
managing director at Dr. Pfleger.
Located in Bamberg, Germany with over 400 employees, Dr.
Pfleger specializes in developing, manufacturing, and distributing
pharmaceuticals and medical products, including prescription
medicines across (Rx) urology and gynecology, as well as
over-the-counter medicines, like well-known brands
ipalat® and BIO-H-TIN®. Veeva CRM provides
Dr. Pfleger with important functions for creating customer
profiles, territory and account planning, and documenting field
service visits. Combined with Veeva CLM and Veeva OpenData, Dr.
Pfleger can manage interactive content with insights into what
resonates most with customers and access a comprehensive customer
reference database for a complete picture of the healthcare
ecosystem.
"As Dr.Pfleger continues to grow its products and field team in
Europe, it needs connected digital
solutions to drive impactful conversations with customers," says
Florian Schnappauf, vice president
of enterprise commercial strategy at Veeva Europe. "By opting for
Veeva Commercial Cloud with Veeva OpenData, Dr. Pfleger is setting
the foundation for commercial excellence as it expands."
Veeva CRM and Veeva CLM are part of Veeva Commercial
Cloud, the technology foundation for commercial innovation in life
sciences. Veeva OpenData is part of Veeva Data
Cloud, the modern data platform for life sciences that
connects commercial and clinical for greater precision and
speed.
Additional Information
For more on
Veeva Commercial Cloud, visit: veeva.com/eu/Commercial
Cloud Connect with Veeva on LinkedIn:
linkedin.com/company/veeva-systems
About Veeva Systems
Veeva is the global leader in
cloud software for the life sciences industry. Committed to
innovation, product excellence, and customer success,
Veeva serves more than 1,000 customers, ranging from the
world's largest biopharmaceutical companies to emerging biotechs.
As a Public Benefit Corporation, Veeva is committed to
balancing the interests of all stakeholders, including customers,
employees, shareholders, and the industries it serves. For more
information, visit veeva.com/eu.
Veeva Forward-looking Statements
This release contains
forward-looking statements regarding Veeva's products and
services and the expected results or benefits from use of our
products and services. These statements are based on our current
expectations. Actual results could differ materially from those
provided in this release and we have no obligation to update such
statements. There are numerous risks that have the potential to
negatively impact our results, including the risks and
uncertainties disclosed in our filing on Form 10-Q for the period
ended October 31, 2023, which you can
find here (a summary of risks which may impact our
business can be found on pages 38 and 39), and in our subsequent
SEC filings, which you can access at sec.gov.
Contact:
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Jeremy Whittaker
Veeva Systems
+49-695-095-5486
jeremy.whittaker@veeva.com
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