Unity Partners with Mazda to Transform In-Cabin Car Experience
March 06 2024 - 9:00PM
Business Wire
Co-development deal aims to create a more
seamless, intuitive experience for 2025-2027 Mazda car models and
beyond
Unity (NYSE:U), the world’s leading platform of tools for
creators to build and grow real-time games, apps, and experiences
across multiple platforms, announced today a new partnership with
Mazda Motor Corporation (“Mazda”) to develop a next-generation
in-cabin car experience that will deliver a more seamless on-road
experience for drivers. The agreement is part of Mazda's research
and development efforts for continuous evolution in the cockpit HMI
area, and the GUI to be developed is expected to be installed in
models scheduled for introduction from Phase 2 (2025-2027) onwards
under Mazda’s 2030 Management Policy.
Unity Industry and Runtime will be used to support Mazda’s human
machine interface (HMI) and graphic user interface (GUI)
development, including integration into in-car operating systems.
Leveraging Unity for HMI/GUI development enables seamless
integration of diverse digital tools used across various phases of
automotive development, from design to engineering, reducing rework
and enhancing operational efficiency. By embedding applications
created with and optimized through Unity into in-car devices, Mazda
expects to advance high-performance capabilities that are more
attractive and intuitive for its customers.
"Mazda is accelerating research and development in all areas
under the 2030 Management Policy,” said Michihiro Imada, Mazda's
Executive Officer in charge of Integrated Control System
Development. “In the cockpit HMI area, Mazda will continue to
evolve the interface between the human and car based on the 'human
centric' development concept in order to deliver exciting mobility
experiences. Specifically, we will take on the challenge of further
improving safety and convenience by enabling intuitive human
operation and creating new value for vehicles. Mazda is working
with Unity, which is highly regarded globally for its technical
capabilities and high quality in the rapidly innovating game
industry, to offer GUI solutions in the cockpit HMI and advance
Mazda's goal of 'human centric' vehicle engineering. Mazda will
continue to pursue the 'Joy of Driving' under its core value 'Human
Centric,' and aim to deliver 'Joy of Living' by creating moving
experiences in customers’ daily lives.”
Over the past five years, Unity has seen several successful
implementations of its real-time 3D platform supporting
advancements in the automotive industry. With Mazda, Unity looks to
not only support HMI advancement, but to also showcase how
real-time 3D technology can support longer-term transformation
plans for automotive manufacturers.
“It's an honor to partner with Mazda as they leverage Unity’s
cutting-edge technology to create new innovations that will
prioritize the driver needs, while also delivering the ultimate
driving experience for all passengers,” said Jules Shumaker, Chief
Revenue Officer, Create, at Unity. “We look forward to supporting
Mazda in their long-term plan which includes furthering efficiency
and digital transformation through enhanced safety features, more
intuitive and user-friendly interfaces, immersive entertainment,
and a more personal driving experience all underpinned by Unity
technology.”
For more information on Unity solutions for Industry, please
visit https://unity.com/products/unity-industry.
About Unity
Unity [NYSE: U] is the world's leading platform of tools for
creators to build and grow real-time games, apps, and experiences
across multiple platforms, from mobile, PC, and console, to spatial
computing. For more information, visit Unity.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240306534030/en/
Yui Araki - Unity Japan yui.araki@unity3d.com
Ryan M. Wallace - Unity Corporate Communications
ryan.wallace@unity3d.com
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