BALTIMORE, Feb. 5, 2020 /PRNewswire/ -- Under Armour,
Inc. (NYSE: UA, UAA) today announced that Colin Browne has been appointed Chief Operating
Officer (COO) and Paul Fipps has
been named Chief Experience Officer (CXO), a newly created
position. Effective February
17th, both positions will report directly to
President and Chief Executive Officer Patrik Frisk.
"Both Colin and Paul are proven leaders who have played
significant roles in Under Armour's ongoing strategic and
operational transformation," said Frisk. "As we continue work to
instill greater efficiency and discipline across the brand to
enable deeper connections with consumers, these leadership
appointments further advance our ability to successfully execute
against our long-term strategies."
"As a seasoned expert and trusted leader who consistently
delivers results, Colin is uniquely qualified to drive even greater
strategic prioritization, productivity and accountability within
Under Armour," Frisk continued. "With his laser-focus on
operational excellence, I have tremendous confidence in his ability
to execute against a state of continuous improvement with a keen
eye on applying industry-leading best practices across our
business."
Frisk added, "Paul's appointment as CXO, a newly created
position, is an important milestone for Under Armour as it
underscores our desire to unify, elevate and truly harness the
power and intersection of product, brand and experience. As the
chief architect for designing a seamless and holistic consumer
experience and implementing a consumer-led digital
strategy, he will work to ensure that our operational
framework is advancing with the preferences of our increasingly
sophisticated consumers."
Colin Browne – Chief
Operating Officer (COO)
As COO, Browne has responsibility for the company's supply chain
and sourcing operations, demand planning, distribution, information
technology, business process management, corporate real estate,
asset protection and sustainability. Browne previously served as
the company's Chief Supply Chain Officer from 2017 to 2020 with
responsibility for all global operations related to product
sourcing and logistics after joining in 2016 as President of Global
Sourcing. Prior to that, he was Vice President and Managing
Director of Supply Chain at VF Corporation where he led all aspects
of the company's sourcing and product supply organization in
Asia and Africa. Before VF Corporation, Browne was the
Executive Vice President of Footwear and Accessories at Li &
Fung, CEO of Pentland Brands in
Asia, and held senior leadership
positions at Reebok and Bally.
Paul Fipps – Chief
Experience Officer (CXO)
As CXO, Fipps is responsible for the company's overall consumer
experience and digital strategy including its global retail and
eCommerce business, Connected Fitness platform, software
engineering, customer relationship management, human performance
and data science functions. Previously, he served as Chief Digital
Officer from 2018 through 2020 with responsibility for global
eCommerce, digital products, software engineering, large-scale
technology investments and Under Armour's Connected Fitness
business, and as Chief Technology Officer from 2017 through
2018, with responsibility for overseeing all aspects of the
company's web and mobile applications, engineering and information
technology. Prior to this role, he served as the company's Chief
Information Officer and Executive Vice President of Global
Operations after joining Under Armour in 2014 as Senior Vice
President of Global Operations. Before Under Armour, Fipps held
several leadership roles at Breakthru Beverage Group including
Chief Information Officer and Corporate Vice President of Business
Services. He holds a B.S. and MBA from the University of Baltimore, is a graduate of The
Wharton School's Advanced Management Program and is a U.S. Army
veteran.
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor,
marketer and distributor of branded athletic performance apparel,
footwear and accessories. Powered by one of the world's largest
digitally connected fitness and wellness communities, Under
Armour's innovative products and experiences are designed to help
advance human performance, making all athletes better. For further
information, please visit https://about.underarmour.com.
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SOURCE Under Armour, Inc.