TRB Tribune

LOS ANGELES, Aug. 6 /PRNewswire/ -- The Los Angeles Times Media Group today announced a significant restructuring of the company's advertising and marketing department's senior management teams in an effort to support essential transformational changes currently underway. The Times' new executive hires are key as the company revamps its go-to-market strategies, aggressively rolls-outs new multimedia products and reinvents core print offerings to better serve Southern California's readers, users and advertisers. The changes are as follows: -- Lynne Segall, currently Vice President, Entertainment Advertising will be adding West magazine and Image, along with fashion/luxury advertising to her current responsibilities. Accordingly, her title will now be Vice President, Entertainment and Fashion and will report to Dave Murphy, The Times' Executive Vice President and General Manager. -- Valarie Anderson will assume the newly created position of Director of Fashion advertising and Associate Publisher of West magazine and will report to Segall. - Anderson joins The Times from Sportswear International, a global trade fashion magazine targeting the sportswear industry where she has spent the past seven years as the U.S. Associate Publisher. As such, Valarie oversaw all U.S. sales and marketing functions and worked closely with her German and Italian counterparts. Previously, she was West Coast Director for Women's Wear Daily and oversaw sales for the daily "bible" of fashion news and information. Valarie's pioneering role is designed to ensure success for Image and West magazine and reinforce The Times' commitment to the fashion and luxury business. -- Tim Young has been named to the newly created position of Vice President of Sales Development and Innovation. - Young is charged with repositioning The Times' advertising sales processes and behavior to enable overall media market share growth and revenue improvement. He most recently served as Regional Vice President of Media Sales, Western Region at Time Warner Cable, overseeing local cable advertising sales as well as online and video on demand product development in the L.A., desert cities and Hawaii markets. Prior to Time Warner Cable, Tim was AOL's Vice President of Sales, in Santa Monica, CA, where he oversaw the company's West Region territory. Tim earned a B.A. in advertising and marketing from Pepperdine University in Malibu, CA. -- Douglas Trueblood joins the company in a newly configured role as Vice President, Integrated Marketing. - Trueblood is responsible for marketing The Times' portfolio of brands across platforms, increase promotion of exclusive news and information content, cultivate new audiences and develop incremental revenue opportunities. A native of Los Angeles, he has over 20 years of marketing experience and joins The Times from Billboard (http://www.billboard.com/) where he was Executive Director of Marketing and Brand Development in New York City. Trueblood has served on both client and consumer marketing teams and his career spans key positions at Gannett, The Hollywood Reporter, buy.com and Universal Studios. He reports to John T. O'Loughlin, Sr. Vice President, Marketing, Planning and Development. "The Times is vitally engaged in growing our overall media market share and offering our advertisers innovative approaches along with improved reach to tap into SoCal's pivotal 'market of buzz'," said Dave Murphy, Los Angeles Times Executive Vice President and General Manager. "Lynne Segall, Tim Young, Douglas Trueblood and Valarie Anderson will all play crucial roles in optimizing and aligning the growth of our audience segments with growth in advertising revenue and we are very pleased to have them on board." About the Los Angeles Times The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.3 million on Sunday. The Los Angeles Times and its media businesses and affiliates -- including latimes.com, The Envelope/theenvelope.com, Times Community Newspapers, Recycler Classifieds, Hoy, and California Community News -- reach approximately 8.1 million or 62% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Los Angeles Times, has been covering Southern California for over 125 years and is part of Tribune Company (NYSE:TRB), one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at http://www.latimes.com/mediacenter. DATASOURCE: The Los Angeles Times Media Group CONTACT: Nancy Sullivan, +1-213-237-6160, , or Stephan Pechdimaldji, +1-213-237-4791, , both of The Los Angeles Times Web site: http://www.latimes.com/

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