TORRANCE, Calif., Sept. 26, 2013 /PRNewswire/ -- A NASCAR driver, a
freestyle skier, a BMX rider and two supercross stars go
head-to-head in a competition to create their ultimate dream rides.
This year's Toyota Dream Build Challenge invites a diverse group of
Team Toyota athletes along with their big-time partners to modify
vehicles, letting fans participate in the process and vote for
their favorites at www.ToyotaDreamBuild.com. The fan favorite will
earn bragging rights and the Toyota Dream Build Challenge Cup when
the winner is revealed at the SEMA show in Las Vegas on Nov.
5.
The teams are:
- NASCAR driver Parker
Kligerman with partner Kyle
Busch Motorsports, who will transform a 2013 Camry into a
rally car dubbed the "CamRally."
- Freestyle skier Simon
Dumont with partner Oakley, who will bring to life the "Ultimate
Dream Ski 4Runner."
- BMX rider Drew Bezanson
with partner Skullcandy, who will blend music and BMX themes to
create the "Corolla Crusher."
- Supercross stars Justin
Brayton and Josh Grant
with partner Joe Gibbs Racing Motocross, who will completely outfit
a 2014 Tundra and turn it into the "Let's Go Moto Tundra."
Each team will work with a custom build shop to bring its vision
to life. Videos of the modification process and final competition
entries will be available online at www.ToyotaDreamBuild.com
beginning Sept. 26. Voting will begin
Oct. 31 and continue for five days,
with participants earning a chance to win daily prizes from the
build partners and athletes. One lucky fan will have a chance at a
dream trip to one of the Team Toyota athlete's events. Television
racing commentator and Top Gear USA host Rutledge Wood will announce the
winning design at SEMA, with the results streamed live online for
fans to watch.
"For everyone who has ever imagined designing the perfect
vehicle for a favorite hobby or sport, the Toyota Dream Build
Challenge makes that dream a reality," said Ed Laukes, vice president of marketing
communications and motorsports for Toyota. "What better place than
the SEMA show to push the limits of the imagination and inspire
creativity."
Following the competition, all four vehicles will go on tour at
events across the country. For more information about the Toyota
Dream Build Challenge, visit www.ToyotaDreamBuild.com.
About Toyota
Toyota, the world's top automaker and creator of the Prius, is
committed to building vehicles for the way people live through our
Toyota, Lexus and Scion brands. Over the past 50 years, we've
built more than 25 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ nearly
40,000 people (more than 37,000 in the U.S.). Our 1,800 North
American dealerships sold more than 2.3 million cars and trucks in
2012 – and about 80 percent of all Toyota vehicles sold over the
past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. (NYSE:TM) For more information
about Toyota, visit www.toyotanewsroom.com.
Media Contacts:
Rebecca
Lee
GolinHarris for Toyota
213-438-8827
rlee@golinharris.com
Sam Butto
Toyota Motor Sales, U.S.A.,
Inc.
310-468-7728
sam_butto@toyota.com
Jaymie Robinson
Toyota Motor Sales, U.S.A.,
Inc.
310-468-1421
jaymie_robinson@toyota.com
SOURCE Toyota