INDIANAPOLIS, Aug. 5, 2013 /PRNewswire/ -- After the
completion of a successful three-year partnership with the
Indianapolis Colts, Toyota has signed a new, five-year deal with
the NFL franchise. To commemorate this ongoing partnership and the
automaker's continued status as the "Official Vehicle of the
Indianapolis Colts," Toyota is presently constructing a new
concourse at Lucas Oil Stadium which honors the Colts and
celebrates Toyota's rich manufacturing history in Indiana.
Toyota has a large manufacturing presence in Indiana, with a plant in Princeton (Gibson
County) that produces the Highlander, Sienna and Sequoia.
The Toyota Camry is assembled in Lafayette by SIA. Toyota directly employs more
than 4,500 people in the Hoosier state, with an additional 12,900
local jobs affected indirectly.
The Toyota Concourse is located at the northwest corner of
the stadium. It will make its public debut at the August 11 pre-season contest between the Colts
and the Buffalo Bills.
The concourse's interactive elements include: a video
walls showing Indiana factory
highlights and running vehicle footage; a 2013 Toyota Highlander
static display with digital wheel stand; a pair of 6-D monitors
featuring Toyota products and Colts' players; and an interactive
player wall which also showcases the region's 11 Central Indiana
Toyota dealers.
"We are very excited to be continuing our relationship
with the Colts," said Kevin
Fletcher, General Manager of the Chicago Region for Toyota
Motor Sales, U.S.A., Inc. "The
Toyota Concourse celebrates the company's numerous vehicles, as
well as our hard-working manufacturing Associates and dealer
partners in the state of Indiana."
"We are proud to continue our relationship with Toyota,"
said Jay Souers, Senior Vice
President of Sponsorship Sales for the Colts. "With Toyota vehicles
being built in Indiana, it makes
sense this brand be associated with Indiana's own Indianapolis Colts."
The new partnership also features Toyota on the team's
official away game press backdrop.
About Toyota
Toyota, the
world's top automaker and creator of the Prius, is committed to
building vehicles for the way people live through our Toyota, Lexus
and Scion brands. Over the past 50 years, we've built more than 25
million cars and trucks in North
America, where we operate 14 manufacturing plants (10 in the
U.S.) and directly employ nearly 40,000 people (more than 37,000 in
the U.S.). Our 1,800 North American dealerships sold more than 2.3
million cars and trucks in 2012 – and about 80 percent of all
Toyota vehicles sold over the past 20 years are still on the road
today.
Toyota partners with philanthropic organizations across
the country, with a focus on education, safety and the environment.
As part of this commitment, we share the company's extensive
know-how garnered from building great cars and trucks to help
community organizations and other nonprofits expand their ability
to do good. (NYSE: TM) For more information about Toyota, visit
www.toyotanewsroom.com.
SOURCE Toyota Motor Sales, USA,
Inc.