Toyota's Boston Region Reports Highest Annual Sales Increase in
Region's History
MANSFIELD, Mass., Jan. 17, 2013 /PRNewswire/ -- Toyota Motor Sales,
U.S.A., Inc. (TMS) heads into the
new year looking forward to continued sales growth in the region
following record accomplishments in 2012, including a 16.9 percent
increase in sales year-over year, the region's highest ever by
percentage for that time period.
The Boston region, which
includes 72 dealerships in Massachusetts, Maine, New
Hampshire, Vermont and
Rhode Island, reported total sales
of 86,672 units, with strong performance across Toyota's entire
product lineup, including:
- All-time record sales of the Prius family of vehicles, which
increased by 46.2 percent over 2011 to 10,209 units, bolstered by
the launch of the all-new Prius v, Prius c and Prius
Plug-in.
- Camry sales of 16,463 units, up 24.9 percent
year-over-year.
- Corolla sales of 13,099 units, an increase of 13.8 percent
year-over-year.
- RAV4 sales of 13,578 units, 17 percent higher than 2011, and
the second-best year ever for the model.
- Venza sales of 3,338 units, up 67.6 percent year-over-year, and
the highest sales increase by percentage for the vehicle in the
nation.
- Highlander sales of 6,378 units, the highest since 2007.
- Higher sales of both the Tacoma mid-size pickup truck and
Tundra full-size pickup, which increased by 6.7 percent and 13.3
percent, respectively.
Overall, Toyota Division light trucks recorded their third-best
year ever at 42,833 units, while passenger car sales totaled 43,839
units.
In addition, Toyota's Scion brand posted its best year in four
years with sales up 30 percent from 2011.
"We're grateful to our customers for their continued loyalty and
support," said Cooper Ericksen,
general manager of Toyota's Boston Region. "With nine new or
updated models on the way in 2013, including the all-new RAV4 and
Avalon, we're confident 2013 will be another strong year for
Toyota."
All-New 2013 RAV4 and Avalon to be displayed at New England
International Auto Show
Toyota will kick off the 2013 New England International Auto
Show (NEIAS) on January 17 with a
press conference at 9:30 am at the
Boston Convention and Exhibition Center to unveil the all-new
fourth generation RAV4 for the region. This year's show will be the
largest display Toyota has ever had at NEIAS to-date, with 43
vehicles total.
The 2013 RAV4 features bold and dynamic styling with improved
aerodynamics, and a spacious, upgraded interior. The vehicle
also features new technology and safety features along with the
versatility and functionality consumers demand.
Also on display, and available for test drives, will be Toyota's
all-new flagship sedan, the 2013 Toyota Avalon, which combines more
emotional styling, improved dynamic performance and much greater
capability. Designed, engineered and built in the U.S., the
Avalon is the first generation to be offered with a Hybrid Synergy
Drive System that can deliver an EPA-rated 40-mpg combined
city/highway driving.
Test drives of the new Avalon, along with the 2013 model year
Camry, Prius Plug-in, Highlander, Venza and Tundra will be open to
NEIAS attendees from Thursday, January
17 through Monday, January 21.
All participants will receive a complimentary gift for
participating while supplies last.
Scion will also offer a Ride & Drive, featuring the 2013
model year FR-S, iQ, xB, tC Coupe and xD Hatchback.
About Toyota
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales,
distribution and customer service arm of Toyota, Lexus and Scion.
Established in 1957, TMS markets products and services through a
network of nearly 1,500 Toyota, Lexus and Scion dealers which sold
more than two million vehicles in 2012. Toyota directly employs
nearly 30,000 people in the U.S. and its investment here is
currently valued at more than $18
billion.
For more information about Toyota, visit www.toyota.com or
www.toyotanewsroom.com.
Contact:
Megan Hand
Shift Communications
mhand@shiftcomm.com
617.779.1806
SOURCE Toyota