Sweetgreen Brings Together Food and Fashion to Support Local Farms
October 14 2024 - 5:00AM
Business Wire
In honor of National Farmer’s Day, Sweetgreen and MNTGE are
releasing a limited edition collection of “Fall Harvest-inspired”
jackets and tees, with 100% of net sales benefiting The National
Young Farmers Coalition.
Sweetgreen (NYSE: SG) announced this weekend, on National
Farmer’s Day (Oct. 12), the launch of a limited-edition collection
in collaboration with MNTGE, the fashion tech startup co-founded by
Sean Wotherspoon, Nick Adler, and Brennan Russo. 100% of net sales
from the collection will benefit the non-profit organization, The
National Young Farmers Coalition.
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In honor of National Farmer’s Day,
Sweetgreen and MNTGE are releasing a limited edition collection of
“Fall Harvest-inspired” jackets and tees, with 100% of net sales
benefiting The National Young Farmers Coalition. (Photo: Business
Wire)
Inspired by the recent launch of Sweetgreen’s Fall Harvest menu,
the collection brings back the sold-out “Fruits + Veggies” French
workwear jacket by MNTGE. The custom jacket designed for this
Sweetgreen collab features a special “Brussels Sprouts” embroidery
and MNTGE’s signature NFC chip, unlocking new behind-the-scenes
campaign content. Designed by MNTGE co-founder Sean Wotherspoon,
the Fruits + Veggies collection initially launched in 2022 and sold
out in under two hours, with the pattern becoming widely recognized
and loved by fans. In this exclusive second drop, the collection
also introduces a new SG x MNTGE graphic tee celebrating “Brussels
Sprouts season” in Los Angeles. The T-shirt design pays homage to
the local farm partners behind Sweetgreen’s signature menu items
and the seasonal return of Maple Glazed Brussels Sprouts.
"I was so excited for the opportunity to release a new,
reimagined fruits collection on durable French Workwear that stands
the test of time," says Sean Wotherspoon, Co-founder of MNTGE.
"Sweetgreen is a great partner, as both of our brands prioritize
sustainability, quality products and a unique customer
experience."
Since its founding in 2007, Sweetgreen has taken pride in
partnering with local farmers to source fresh ingredients for its
menu, creating a transparent supply chain showcased on the
restaurant’s source boards nationwide. For the launch of its latest
seasonal menu, Sweetgreen has collaborated with family-owned farms
across the country, expanding its network of local farm partners
that make up nearly a quarter of the national brand’s supplier
network.
“Sweetgreen has always celebrated food and culture, and this
collection is an exciting way for us to connect with our
community,” said Nicolas Jammet, Co-founder and Chief Concept
Officer at Sweetgreen. “We’re especially proud to honor local
farmers on National Farmer’s Day by partnering with MNTGE for a
collection that highlights creativity and our shared love for
fresh, farm-to-table ingredients.”
In celebration of the collection launch, Sweetgreen will donate
100% of net sales from the collection to the National Young Farmers
Coalition, a non-profit organization that advocates for equitable
access to land, resources, and opportunities for young and aspiring
farmers across the country. By supporting this initiative,
Sweetgreen continues its commitment to promoting sustainable
agriculture and empowering the next generation of farmers, ensuring
a healthier, more resilient food system for the future.
The collection launches with a one-day event at Sweetgreen La
Brea (180 S La Brea Ave) on Oct. 19 from 11 AM to 3 PM, where fans
can shop the limited-release “Fruits + Veggies” jacket ($139) and
an exclusive Sweetgreen Brussels Sprouts graphic tee ($49). A
limited quantity will also be available online at
shop.sweetgreen.com, while supplies last.
About Sweetgreen: Sweetgreen (NYSE: SG) is on a mission
to build healthier communities by connecting people to real food.
Sweetgreen sources the best quality ingredients from farmers and
suppliers they trust to cook food from scratch that is both
delicious and nourishing. They plant roots in each community by
building a transparent supply chain, investing in local farmers and
growers, and enhancing the total experience with innovative
technology. Since opening its first 560-square-foot location in
2007, Sweetgreen has scaled to over 235 locations across the United
States, and their vision is to lead the next generation of
restaurants and lifestyle brands built on quality, community and
innovation.
To learn more about Sweetgreen, its menu, and its loyalty
program, visit www.Sweetgreen.com. Follow @Sweetgreen on Instagram,
Facebook and X.
About MNTGE
MNTGE creates the world's best tech-enabled and digital
wearables. We are a community driven by collectors and enthusiasts
who are passionate about vintage clothing and fashion. Created in
the spirit of community, accessibility, and sustainability,
everybody is welcome. www.mntge.io
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version on businesswire.com: https://www.businesswire.com/news/home/20241014990821/en/
Sweetgreen Contact, Media: Jenny Seltzer
press@sweetgreen.com
Sweetgreen Contact, Investor Relations: Rebecca Nounou
ir@sweetgreen.com
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