Snap Inc. Announces News Product ‘Happening Now’ and Major Content Deals; Reveals New Slate of Snap Originals
June 11 2020 - 1:30PM
Business Wire
Disney, ESPN, NBCUniversal, ViacomCBS, the NBA
and NFL Expand Content Partnerships
Kevin Hart, Catherine Hardwicke, Anthony
Anderson and Bunim/Murray Productions Among Industry Players to
Create Original Scripted and Unscripted Shows Exclusively for
Snapchat’s Mobile-First Audience
Snap Inc. (NYSE:SNAP) today announced that Disney, ESPN,
NBCUniversal, ViacomCBS, the NBA and the NFL have expanded their
commitments to deliver content for Snapchat’s Discover platform,
one of the industry’s most established made-for-mobile video
destinations.
The multi-year deals include new Shows and Snap Originals,
mobile shows created exclusively for Snapchat’s audience, along
with continued production of existing original franchises such as
ESPN’s “SportsCenter” on Snapchat, NBC News’ “Stay Tuned,” E! News’
“The Rundown” and MTV’s “Teen Code.” The deals also include
continued delivery of up-to-the-minute highlights for key news,
entertainment and sports moments. Discover is a closed, curated
platform that works closely with a select set of partners to
produce credible information and entertaining content in brand new
ways for mobile.
In addition, Snap introduced a dedicated news product called
Happening Now, aimed to be the fastest way for Snapchatters to
consume breaking news. Over 125 million people watched news stories
on Snapchat this year. Happening Now turns updates on the biggest
stories across politics, entertainment, sports, and more into a
new, easy-to-consume format customized for mobile. Snap has
partnered with some of the most trusted news organizations,
including The Washington Post, Bloomberg, Reuters, NBC News, ESPN,
NowThis, E! News, BuzzFeed News and more, and will include publicly
submitted Snaps from the community. Happening Now also features
personalized weather from Bitmoji in partnership with AccuWeather,
and horoscopes from Sanctuary.
The company also announced a new slate of Snap Originals set to
premiere over the next year that includes unscripted series,
character-driven docuseries, and scripted dramas and comedies.
Select shows will leverage Snap’s unique augmented reality
technologies to deliver immersive shows that are only possible on
Snapchat. Snap is partnering with some of the industry’s best
creators to continue to transform mobile storytelling, including
comedian and Laugh Out Loud founder/CEO Kevin Hart, writer and
director Catherine Hardwicke (“Twilight” and “Thirteen”),
Emmy-nominated actor and producer Anthony Anderson (“black-ish”),
reality television pioneers Bunim/Murray Productions, and more
established production partners.
Snap’s new slate announced today includes:
Unscripted
- Coach Kev - (Laugh Out Loud) - Inspired by his own
experiences, Kevin Hart will be your coach, best friend and mentor
all rolled into one, as he shares daily doses of positivity and
wisdom for anyone aspiring to live their best life.
- Fake Up - (Mission Control Media) - The top optical
illusion make-up artists battle it out to transform their own faces
into works of art you have to see to believe. Experience the
artists’ work like never before as you try on and play with custom
Lenses that bring the show’s illusions to life.
- Move It - (Stellar Studios and Little Engine
Productions) - Bringing together the biggest dance influencers,
chart-topping hits, and Snapchat's AR camera platform, this
first-of-its-kind immersive dance show will inspire and teach
anyone how to move it!
Docuseries
- Road Trippin’ - (Bunim/Murray Productions) - In this
docuseries executive produced by Anthony Anderson, best friends and
star creators Rickey Thompson and Denzel Dion head on a road trip
across rural USA to get out of their comfort zone and share some
crazy new adventures.
- First Person - (Hashtag Our Stories) - Stories told with
Snapchat Spectacles through the eyes of extraordinary young
innovators creating positive change, as they fight to protect our
planet.
- Queen of Stylez - (Glass Entertainment Group) -
Capturing the attention of Hollywood's biggest names and locking in
the most coveted and demanding clients, no hairstylist slays quite
like Tokyo Stylez.
- Life By The Horns - (21st Street Creative) - Follow
Ezekiel Mitchell, a 22-year-old destined to be a cowboy, on his
life or death journey to become the best bull rider in the world
and the first African-American to win the title in over 35
years.
Scripted
- Frogtown - (Alcon Television Group) - In this series
directed by Catherine Hardwicke (Twilight, Thirteen), a badass
skater living in her car lands a second family when she falls in
with an all-girl crew at the Frogtown skatepark in East Los
Angeles.
- Action Royale - (Portal A) - In this coming-of-age
thriller, a teenager starts an underground esports gambling ring to
pay off his father's debts, but he and his gaming phenom best
friend soon find themselves in over their heads in a dangerous
high-stakes world.
- Total Badass Wrestling - (Comedy Bang! Bang!
Productions) - In this comedy, a naive but charismatic young
wrestler becomes an overnight viral sensation, inspiring a
washed-up pro wrestler to offer his mentorship and use the hot new
kid as his ticket back into the spotlight.
Snap is renewing the following Snap Originals: “Dead of
Night” by Bazelevs in association with Hooked, “Face
Forward” by NBCUniversal featuring an all-new AR Lens
experience that puts viewers in the episode for their own celebrity
makeover, “Nikita Unfiltered” by ITV America’s Sirens Media,
and Complex will again produce the next installment of Snap’s
documentary franchise “Vs The World,” which will tell the
story of notorious MMA fighter Conor McGregor.
Snap launched Discover in January 2015 as a place for
Snapchatters to explore curated content from an editorial
perspective. Rooted in the creativity of its community and
facilitated by the unique power of the Snapchat camera, Discover
pioneered the first Story format and vertical video content
orientation now being adopted by other platforms.
Snapchat defined a new era in storytelling with the launch of
short-form original shows, built for the mobile generation. Snap
Originals are available on Discover to Snapchat users globally.
Today, more than half of the US Gen Z population are watching Snap
Originals. Over 15 million viewers watched season one of the
scripted zombie drama “Dead of Night” and over 70% of people who
completed the series did so within 48 hours of starting it. Over 22
million Snapchatters watched “Nikita Unfiltered” and over 35
million Snapchatters have watched “Will From Home,” a new Snap
Original in which Will Smith shares his stay-at-home
experience.
Each episode averages five minutes in length and brands can
purchase Commercials within these shows, Snap's six-second,
non-skippable ad format. For more on Snap Originals, visit:
snaporiginals.snapchat.com.
About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the
camera represents our greatest opportunity to improve the way
people live and communicate. We contribute to human progress by
empowering people to express themselves, live in the moment, learn
about the world, and have fun together. For more information, visit
snap.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200611005153/en/
Press: press@snap.com
Snap (NYSE:SNAP)
Historical Stock Chart
From Aug 2024 to Sep 2024
Snap (NYSE:SNAP)
Historical Stock Chart
From Sep 2023 to Sep 2024