Similarweb’s Apps 100 Finds Temu, Hims, and Lisa AI Tops in their Categories
February 13 2024 - 8:00AM
Business Wire
In categories like Shopping, Health & Fitness,
Photography, and Business, top apps grew engagement by over 1,000%
between 2022 and 2023
Similarweb released its new Apps 100 official ranking today,
showcasing 100 of the fastest-growing mobile apps in the US.
The most successful digital businesses build engagement with
consumers across all channels, but pay ever-increasing attention to
the intimate and constant connections mobile apps make possible.
Convincing the right consumers to download your app is a victory,
but getting them to use it regularly is the ultimate goal.
Similarweb’s Apps 100, a new companion to the Digital 100 ranking
of websites, distinguishes itself from other app rankings by
providing insight into user engagement.
Building on the Digital 100 methodology, Similarweb identified
the apps with the most growth between 2022 and 2023. The ranking is
based on estimates of average monthly active users (MAU) for iOS
and Android combined within the US. Studying MAUs, rather than app
downloads, shows how much apps are actually used – a metric far
more significant than downloads for most businesses.
The winners in 10 categories
The full Apps 100 identifies 10 winners in 10 industry
categories, with the 10 category winners listed below, ranked by
those that showed the biggest percentage gain.
- Shopping: Temu: Shop Like a Billionaire, +4,173%, 107M
average MAU for iOS and Android combined in 2023
- Health and Fitness: Hims: Telehealth for Men, +2,175% to
1.5M MAU
- Photography: Lisa AI: Cartoonify Avatar Art, +1,064% to
979.2K MAU
- Streaming and Media: The Chosen, +1,014% to 511.4K
MAU
- Personal Finance: Fidelity Bloom: Save & Spend,
+748.4% to 827.7K
- Business: Etsy Seller: Manage Your Shop, +451.2% to
1.3M
- Travel and Tourism: Airalo: eSIM Travel & Internet,
+369% to 540.1K MAU
- Food and Drinks: Food Lion To Go, +143.5% to 441K
MAU
- Education: Plantum - Plant Identifier, +106% to 847.2K
MAU
- Home and Real Estate: Wansview Cloud, +55.3% to
429.5K
“The best digital businesses are not web-only or app-only, but
understand how to meet their customers wherever they are and pay
close attention to their needs,” Similarweb CEO Or Offer said.
“Clearly, getting your app on a device people carry with them
wherever they go is huge, but only if they actually open your app
and use it on a regular basis. That’s what makes the Apps 100
winners so impressive.”
To qualify for inclusion, each app had to have averaged more
than 300,000 monthly active users in 2023 and at least 30,000 in
2022. Discount shopping juggernaut Temu qualified even though it
launched in the US in late 2022. Temu grew so fast that the
engagement in those first few months averaged out to more than 2.5
million MAU in 2022. That growth continued into 2023, when Temu’s
average monthly active users topped 107 million.
“While Temu also saw dramatic growth in web traffic, it always
encourages app downloads and delivers many of its most powerful
features through mobile apps, including enhanced gamification of
the shopping experience,” said Inès Durand, Senior Market Insights
Manager at Similarweb and one of the lead authors of the report.
“Many of the other winners also take an app-first approach and
rightfully so.”
“We saw another megatrend at play in the photography category,
where the top 5 apps all used AI to enhance or modify images,”
Durand said. “I suspect many of the other apps in other categories
are employing AI behind the scenes.”
For full details, download the Apps 100 report.
About Similarweb
Similarweb powers businesses to win their market with leading
Digital Data. Similarweb reveals what is happening online and
provides businesses with the essential digital data & analytics
needed to build strategy, optimize customer acquisition and
increase monetization. We empower our users to be the first to
discover and capture the best business opportunities and stay alert
to react instantly to emerging threats to their business.
Similarweb products are easy to use and integrated into users’
workflow, powered by advanced technology, and based on
comprehensive digital data.
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Similarweb consist of or include estimated metrics and digital
insights generated by Similarweb using its proprietary algorithms,
based on information collected by Similarweb from multiple sources
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version on businesswire.com: https://www.businesswire.com/news/home/20240213398912/en/
Press: David F. Carr Similarweb
david.carr@similarweb.com
Investors: Raymond “RJ” Jones Similarweb
raymond.jones@similarweb.com
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