Inspired by consumer demand, Studio By Sally
is a groundbreaking teaching salon and retail concept with an
education-first mindset
DENTON,
Texas, March 22, 2023
/PRNewswire/ -- With its burgeoning shelves of professional-quality
products and educational expertise that ignites creativity and a
desire to experiment, Sally Beauty has always been a mecca for
beauty and hair color DIYers.
Fueled by this DIY-centric spirit – and inspired by the
increasing number of consumers taking their hair into their own
hands – an inspirational, consumer-driven DIY hair salon and
concept store was born.
Studio By Sally's grand opening is on March 23, 2023, in the retailer's very own
backyard of Denton, Texas, one of
the nation's fastest-growing cities known for its universities,
artsy boutiques, and buzzy creative energy. Studio By Sally's
mission: to engage, educate, and empower.
At Studio By Sally, consumers can shop for professional-quality
hair color and beauty products; and participate in hands-on
education through an innovative "teaching salon" concept. Licensed
stylist-educators help consumers choose the right product, then
teach them how to apply, customize and achieve salon-quality looks
that range from all-over color, lightening and root touch-ups, to
styling and more. Studio By Sally crafted a robust service menu
built on the most popular techniques and styles that consumers want
to learn and do at home.
"Consumers today are creative and savvy," shared John Goss, Sally Beauty's President. "They know
they can achieve great hair at home and are hungry for knowledge to
help them do it. It's in our DNA to empower consumers and help grow
their confidence when it comes to coloring and caring for their
hair. We created Studio By Sally to help take them to the next
level in their DIY hair journeys."
Wherever consumers are on that journey, all are welcome at
Studio By Sally. "Demystifying the hair coloring process is the key
barrier to unlocking a successful DIY journey for consumers," said
Brenda Rutenber, Sally Beauty's
Group Vice President of Stores. "That's why having a licensed
stylist-educator there at every step of the process – from choosing
the right color and developer to mixing and customizing it – is
key. The teaching salon model combined with the shoppable retail
portion of the store makes the concept so unique." Consumers can
also record their services to play back at home whenever they need
a refresher.
Whether consumers are coloring their roots for the first time,
looking to master a bouncy blowout, or just starting to experiment
with defined wash-and-go curls, there are so many ways to learn and
shop at Studio By Sally.
One-on-one services and small group sessions are fun and
interactive – consumers will leave with a finished style and the
know-how to create it at home. Free workshops and events, steered
by top industry brands, demonstrate key techniques like the secret
to flawless beach waves or discovering and enhancing different hair
types.
Studio By Sally was designed with an education-first mindset.
Informative, carefully-curated touchpoints exist throughout the
store to aid consumers' shopping experience. "We wanted to
help our consumers learn while they navigate and shop our vast
assortment of professional-quality products," said Rutenber. "For
example, a textured hair care aisle offers a prompt to help
consumers discover their curl type, and the aisle of lighteners
leads with helpful techniques for using hair bleach. Each area was
designed to provide helpful DIY education throughout the shopping
journey."
Studio By Sally's premiere location opening kicks off with a
weekend full of events, featuring demos from best-in-beauty brands
like Wella Professionals and Dashing Diva, product samples,
giveaways, and more. Sally Beauty plans to roll out five additional
Studio By Sally locations by the end of 2023.
"We know our consumers are looking for ways to shop and live
smarter," said Goss. "By connecting them with licensed
stylist-educators who will teach them to color and style their own
hair, we are empowering them to save both money and time
long-term."
Learn more here: www.sallybeauty.com/studio-by-sally
Studio By Sally
2520 W. University Drive
Denton, TX 76201
940-287-2111
Store Hours: Monday-Saturday 10 AM
– 8 PM, Sundays 11 AM – 7 PM
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Strawberry Leopard®, Generic Value Products®,
Beyond the Zone® and Silk Elements® as well as professional lines
such as Wella®, Clairol®, OPI®, Conair® and L'Oreal®. Beauty
Systems Group stores, branded as Cosmo Prof® or Armstrong
McCall® stores, along with its outside sales consultants, sell
up to 8,000 professionally branded products including Paul
Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®,
Goldwell®, Joico® and Olaplex®, intended for use in salons and for
resale by salons to retail consumers. For more information about
Sally Beauty Holdings, Inc., please
visit https://www.sallybeautyholdings.com/.
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SOURCE Sally Beauty Holdings, Inc.