The 2022 Cultivate Accelerator Program Continues to Support
Beauty Industry Diversity and Growth In Its Third Year
DENTON, Texas, April 14, 2022 /PRNewswire/ -- Sally
Beauty Holdings, the leader in professional hair color, just
launched its third Cultivate Accelerator Program focused on
bringing beauty entrepreneurs' business plans and visions to life.
Consistent with its mission to bring professional-quality products
to consumers and professionals through Sally Beauty and Cosmo Prof
respectively, the program was created to find, launch, and support
small businesses that created unique and innovative products within
the hair care, hair color, styling tool, and nail categories.
A pioneer when it comes to launching undiscovered brands, Sally
Beauty was the first national beauty retailer to offer in-store
distribution to Mielle Organics, The Mane Choice, and Arctic Fox.
"It is extremely challenging for new brands to break into the
beauty industry due to its competitive nature. We want to give
entrepreneurs a chance they otherwise might not receive," said
Maryann Herskowitz, Group Vice
President of Merchandising at Sally Beauty.
This was the impetus behind the launch of the Cultivate
Accelerator Program in 2018. It was conceived as a program that
provides new brands with the opportunity to scale their business by
offering distribution and access to a national audience. It
propelled winning brands Curlanista and PuffCuff to new heights.
Creata Lash, Founder of PuffCuff, shared that "receiving the
President's Innovation Award and being accepted into the Cultivate
Program was an entrepreneurial 'pinch me' moment. We were thrown
into the retail side of e-commerce where we learned invaluable
lessons at a breakneck pace in real-time. I can't thank Sally
Beauty Holdings enough for the experience, and I hope to continue
this partnership for many years to come." Additional past winners
include Peculiar Roots, Patti
Yankee, UniQurl, and True + Pure Texture.
Sally Beauty Holdings knows it is not enough to simply get
products in the hands of consumers and stylists; growing and
mentoring the people behind the brands with ongoing support is just
as important. In support of this continued commitment, the program
empowers beauty entrepreneurs and is strategically designed to help
small businesses scale by providing two well-deserving winners with
mentorship, distribution at Sally Beauty and/ or Cosmo Prof, and
$30,000 worth of funding split
between the founders. Finalists receive the unique opportunity to
participate in a 4-week virtual boot camp where seasoned Sally
Beauty Holdings leaders provide guidance in key areas such as
Marketing, Merchandising, Legal, E-commerce, Store Operations, and
more. The boot camp is specifically built to set brand founders up
for success and help them understand how to develop a business plan
and grow their businesses while making their visions become
reality. The boot camp concludes with each founder pitching their
business plans to Sally Beauty Holdings executives.
Previously, the Cultivate Accelerator Program focused
specifically on female founders. This year, the retailer expanded
the program to a more diverse group of beauty innovators. "As we
continue to see the beauty industry grow and diversify, it feels
like the right time to open the program up giving more
entrepreneurs an opportunity to advance their brands," said
Herskowitz. "This change was made with our customers in mind.
Opening the program up allows for more innovation and unique
products that help serve our customers' everchanging needs."
The 2022 Cultivate Accelerator Program is open to entrepreneurs
and innovators that have a social media presence and are not
distributed by other major retailers within the following
categories– hair care, hair color, hair tools, and nails. The
program is accepting applications through April 22, 2022. To learn more about the Cultivate
Accelerator Program and to apply, visit
SallyBeauty.com/Cultivate.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Generic Value Products®, Beyond the Zone® and
Silk Elements® as well as professional lines such as Wella®,
Clairol®, OPI®, Conair® and L'Oreal®. Beauty Systems Group stores,
branded as CosmoProf® or Armstrong McCall® stores, along with its
outside sales consultants, sell up to 10,000 professionally branded
products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®,
Kenra®, Goldwell®, Joico® and Olaplex®, intended for use in salons
and for resale by salons to retail consumers. For more information
about Sally Beauty Holdings, Inc., please visit
https://www.sallybeautyholdings.com/.
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SOURCE Sally Beauty Holdings, Inc.