SAN FRANCISCO, April 16, 2018 /PRNewswire/ -- Salesforce
(NYSE: CRM), the global leader in CRM, today announced that Arcos
Dorados—McDonald's master franchisee in 20 countries in
Latin America and the
Caribbean—has selected Salesforce to create more personalized
engagement with customers of its more than 2,100 restaurants, 2,700
dessert centers and 300 McCafés.
Arcos Dorados will use Salesforce Marketing Cloud to create
relevant, personalized customer journeys across multiple channels.
In addition, the Salesforce Platform will be used to consolidate
customer information from across all channels and provide a
360-degree view of each customer.
Marketing Cloud will allow Arcos Dorados to deliver relevant and
timely communications and offers, including coupons, to boost sales
and increase brand loyalty. The deployment is expected to be
completed in 2018, with support from Salesforce partner
Deloitte Brazil.
"At Arcos Dorados we are focused on providing a great customer
experience in-store and in our mobile app," said Dan Gertsacov, Chief Marketing & Digital
Officer, Arcos Dorados. "Salesforce
will help us increase engagement with millions of our guests, have
a complete view of the customer journey and an efficient
communications solution to create personalized marketing messages
and know our guests like never before."
"Organizations across Latin
America are eager to improve customer experiences," said
Enrique Ortegón, Salesforce General Manager for Latin America. "Marketing automation is key to
driving personalized experiences and engaging audiences at scale.
We are proud to support Arcos Dorados with the goal of deepening
its relationships with each customer."
"We believe that every company is challenged with combining
innovation, technology, data and software into compelling user
experiences that support their business strategy," said
Alexandre Arello, partner of
Deloitte Brazil and Salesforce
practice leader for Brazil. "Our job is to help Arcos Dorados think
through its strategy and come up with an integrated solution,
powered by Salesforce, that will guide them through the entire
digital transformation."
About Arcos Dorados
Arcos Dorados is the world's
largest independent McDonald's franchisee in terms of systemwide
sales and number of restaurants, operating the largest quick
service restaurant ("QSR") chain in Latin
America and the Caribbean.
It has the exclusive right to own, operate and grant franchises of
McDonald's restaurants in 20 Latin American and Caribbean countries and territories, including
Argentina, Aruba, Brazil, Chile, Colombia, Costa
Rica, Curaçao, Ecuador,
French Guyana, Guadeloupe,
Martinique, Mexico, Panama, Peru,
Puerto Rico, St. Croix, St.
Thomas, Trinidad & Tobago,
Uruguay and Venezuela. The Company operates or franchises
over 2,100 McDonald's-branded restaurants with over 90,000
employees and is recognized as one of the best companies to work
for in Latin America. To learn
more about the Company, please visit the Investors section of our
website: www.arcosdorados.com/ir
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
http://www.salesforce.com.
About Deloitte
Deloitte provides audit, business
consulting, financial advisory, risk management and tax consulting
services to public and private clients in various sectors. We serve
four out of five organizations listed by Fortune Global 500®,
through a globally connected network of member firms in over 150
countries, bringing global class capacity, visions and high quality
services to tackle the most complex challenges of clients'
businesses. To learn more about how the 263,900 Deloitte
professionals positively impact our clients, go to
www.deloitte.com/about. In Brazil, where it operates since 1911,
Deloitte is one of the market leaders, with its 5,500 professionals
and with operations throughout the national territory, from 12
offices.
Deloitte refers to one or more entities of Deloitte Touche
Tohmatsu Limited, a private, limited liability company, established
in the United Kingdom ("DTTL"),
its network of member firms, and entities. DTTL and each of its
member firms are legally separate and independent. DTTL (also
called "Deloitte Global") does not provide services to clients.
See www.deloitte.com/about for a more detailed description of DTTL
and its member firms.
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SOURCE Salesforce