Rockwell Automation Opens New Electric Vehicle Innovation Center in Silicon Valley
June 18 2019 - 10:00AM
Business Wire
Industrial automation and information leader increases
differentiation for electric vehicle manufacturers, helping
automakers start and improve their EV production
Rockwell Automation, a leading solutions and services provider
to the automotive industry, today opened a new 8,000 square-foot
Electric Vehicle (EV) Innovation Center at 111 North Market Street
in San Jose, California, within its Information Solutions
development facility. The center will provide live manufacturing
demonstrations, hands-on trials utilizing new technology and events
showcasing collaboration with industry experts and Rockwell
Automation partners.
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Utilizing augmented and virtual reality modeling, the EV
Innovation Center provides automotive start-ups and established
manufacturers an environment to learn new technologies and
standards, enabling them to deliver electric vehicles to market
faster, with less risk and at lower cost.
The combination of Rockwell Automation technology with partner
technology is what makes the center unique. Specifically, Rockwell
Automation’s FactoryTalk InnovationSuite, powered by PTC, is an
unmatched integrated solution that combines software from PTC and
Rockwell Automation. Similarly, Eagle Technologies provides the
battery pack assembly machine, and FANUC furnishes robot
technologies, both integrated with Rockwell Automation
technology.
Hirata, a turnkey assembly line builder, provides an assembly
cell that demonstrates electric drive unit assembly and testing.
Emulate 3D, Rockwell Automation’s simulation software, helps to
prototype and test machines before they’re built. teamtechnik
performs functional testing to confirm performance before building
the drive into the electric vehicle.
“With growing global consumer demand, electric vehicle companies
are challenged to meet aggressive production timelines,” said John
Kacsur, vice president, Automotive and Tire Industries, Rockwell
Automation. “We established the Electric Vehicle Innovation Center
to expand their possibilities and get their products to consumers
quickly and at the lowest possible cost, while operating more
efficiently.
“It’s an immersive experience that helps customers develop and
realize The Connected Enterprise — our vision for smart
manufacturing that enables customers to leverage data and achieve
positive business outcomes,” said Kacsur. “With over 4,000
successfully designed, installed and commissioned automotive
manufacturing projects, Rockwell Automation knows how to help EV
manufacturers get to market faster and better manage enterprise
risks.”
Kacsur noted that the EV Center supports digitalization efforts
not only for auto and tire customers but for customers in all
industries. Customers are welcome to visit the EV Center and
consult with industry experts.
By 2040, it’s expected that 54% of new vehicle sales will be
electric vehicles, according to Bloomberg New Energy Finance.
Batteries currently represent a third of the cost of an EV. As
battery costs continue to fall, demand for EVs will rise, with up
to 40 million new EV batteries needed annually to power new
vehicles.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), the world’s largest
company dedicated to industrial automation and information, makes
its customers more productive and the world more sustainable.
Headquartered in Milwaukee, Wis., Rockwell Automation employs
approximately 23,000 people, serving customers in more than 80
countries.
Emulate 3D and FactoryTalk are trademarks of Rockwell Automation
Inc.
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Media ContactWendy FrostinoRockwell
Automation440.646.4860wfrosti@ra.rockwell.com
Dani JuriszPadilla612.455.1726dani.jurisz@padillaco.com
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