Tommy Hilfiger Returns to New York Fashion Week
July 14 2022 - 3:00AM
Business Wire
The Tommy Hilfiger Fall 2022 launch immerses
audiences in brand explorations that bridge IRL and metaverse
connectivity in a continuation of the industry’s largest “See Now,
Buy Now” platform
Real-time brand experiences play out
across a high-energy multimedia landscape that moves participants
from the Brooklyn waterfront event to the Roblox gaming world and
into new phygital commercial concepts globally
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH],
announces its return to New York Fashion Week for the first time in
three years with an experiential runway event that will unveil the
latest “See Now, Buy Now” Fall 2022 collection while immersing
audiences physically and digitally into a refreshed brand
world.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220714005034/en/
Tommy Hilfiger (Photo: Business Wire)
Taking place on September 11th at 7 p.m. EDT, the interactive
experience draws inspiration from New York’s one-of-a-kind creative
scene: an epicenter of people and subcultures, a collision of lo-fi
and hi-tech, and a fusion of style and creativity. Infused with the
ambiance and raw grit of New York City – the birthplace of the
TOMMY HILFIGER brand – the event will connect people through
spontaneous moments of creativity at an IRL showcase set at the
Skyline Drive-In in Brooklyn and in a parallel metaverse
activation.
“My heart immediately went to New York’s iconic creative culture
when I thought about where to launch our return to fashion week,”
said Tommy Hilfiger. “This is where fashion, art, music and
entertainment was all coming together when I first started out in
the industry. And today, it is still this approach that inspires me
to engage with the cutting-edge communities building new creative
experiences. This season is all about the collision of my favorite
archival inspirations with new live event concepts and virtual
worlds. It’s the perfect expression of what we stand for as we pay
homage to our roots with a return to NYFW.”
Innovative multi-media brand activations will bring the Fall
2022 TOMMY HILFIGER collection to life – from New York City to
European capitals to Chengdu, and beyond. New retail concepts in
select TOMMY HILFIGER stores and takeovers with key wholesale and
pure player partners worldwide will complement the phygital
showcase. Partnerships with global talent will debut on and off the
runway, heroing TOMMY HILFIGER’s roots in shaking up prep
classics.
In an industry-first, the “See Now, Buy Now” catwalk will be
live-streamed into the global Roblox community of over 50 million
daily users, accompanied by avatars dressed in Fall 2022 TOMMY
HILFIGER styles who will take over the remixed virtual city of New
York. Every style hitting the physical runway will be available to
purchase globally through Tommy Hilfiger’s “See Now, Buy Now”
concept, including digital product exclusives on Roblox. The
brand’s partnership with the global multiverse platform launched in
December 2021 and continues to expand through new phases.
Join the conversation on social media using #TommyHilfiger and
@TommyHilfiger.
About TOMMY HILFIGER TOMMY HILFIGER is one of the world’s
most recognized premium lifestyle brands, uplifting and inspiring
consumers since 1985. The brand creates iconic style, which comes
alive at the intersection of the classic and the new, co-created
with people who are shaping culture around the world. TOMMY
HILFIGER celebrates the essence of classic American style with a
modern twist. Tommy Hilfiger offers premium quality and value to
consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS
lifestyles, with a breadth of collections including men’s, women’s
and kids’ sportswear, denim, accessories, and footwear. Tommy
Hilfiger has an unwavering commitment to sustainability and
inclusivity.
Global retail sales of TOMMY HILFIGER products were
approximately $9.3 billion in 2021 and the brand is powered by more
than 16,000 associates worldwide — present in 100 countries and
more than 2,000 retail stores, including its largest global
flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010
and continues to oversee a focused approach to growing the brand’s
worldwide relevance, presence, and long term growth.
About PVH Corp. PVH is the growth platform for Calvin
Klein and TOMMY HILFIGER. Through driving brand strength and
relevance, we are connecting our global, iconic brands closer to
where the consumer is going than ever before, today and with future
generations. Guided by our values and enabled by our scale and
global reach, we are driving fashion forward for good, as one team
with one vision and one plan. That’s the Power of Us, that’s the
Power of PVH+.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220714005034/en/
Tommy Hilfiger Lyndsey Anderson Senior Manager Global
Communications & PR Lyndsey.anderson@tommy.com
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