Legacy Lives On: One Solution & Prudential Documentary Highlights New Pathways to Financial Freedom & Financial Wellness for ...
June 19 2019 - 8:30AM
Business Wire
Campaign to educate and empower consumers about
financial wellness premieres June 19 on TV One and will be
available across multiple platforms
One Solution, the leading branded content division of Urban One,
and Prudential Financial, Inc., a leader in financial services,
have partnered to create Legacy Lives On, a new 45-minute
original documentary created to spark conversations about our
relationships with money and the journey to financial wellness in
the black community. The film is presented by Prudential and One X,
the full-service content studio of One Solution.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190619005119/en/
Legacy Lives On, which premieres Wednesday, June 19,
2019, examines the legacy of money in the black community as
told through the stories of three millennial women—from Tulsa,
Detroit and Atlanta—who, despite historic and present-day barriers,
are discovering the path for financial wellness for themselves and
creating a legacy for their families and communities. As viewers
learn about these women, financial professionals, historians and
cultural contributors provide context as they describe the
historical backdrop of their hometowns—all critical economic
epicenters in the black community. Contributors include: Laz
Alonso, former Wall Street investment banker turned leading
Hollywood actor; Atlanta Mayor Keisha Lance Bottoms; financial
educator Tiffany “The Budgetnista” Aliche; and motivational speaker
Lisa Nichols. It also features Dr. DeForest B. Soaries Jr., the
founder of the dfree® Financial Freedom Movement, a Prudential
partner that offers a wealth-building system whose mission is to
heal the wounds of the past and create new paths to financial
freedom.
"It is our goal to empower African-American
consumers through engaging content that's educational and
culturally relevant. While we do a lot on our own, we can do
so much more for the community when brands, like Prudential, are
willing to see and engage our audience with a lens that is unique
to our culture," said Detavio Samuels, president of iONE
Digital/One Solution.
Through Legacy Lives On, Prudential hopes to encourage
the black community to share their experience, learn from and
engage financial professionals, and participate in a dialogue about
building and sustaining a financial legacy.
“At Prudential, we believe financial
security should be within everyone’s reach. Making it a reality—
especially within diverse communities — involves starting often
uncomfortable conversations about money, and the financial legacies
we’ve inherited and the ones we want to leave behind. We are
thrilled to partner with Urban One to create Legacy Lives On, a
powerful film aimed at sparking those conversations among black
families, and launching a platform about how we can help provide
access to the solutions and capital needed to create equity and
drive financial wellbeing,” said Salene Hitchcock-Gear, president
of Prudential’s Individual Life Insurance business.
Legacy Lives On viewing schedule:
- Private screening: Saturday, June 15 at
the American Black Film Festival in Miami at 1:45 p.m.
- Public Premiere: Wednesday, June 19, on
TV One at 9 p.m. ET
- Re-air: Thursday, June 20, on CLEO
TV
- Publish to iOne Digital properties
Madame Noire & News One, starting June 20
- Touchpoints via continued summer
activations
To learn more about Legacy Lives On visit
www.prudential.com/legacy.
ABOUT ONE SOLUTION
One Solution is Urban One's award-winning branded solution
division at the only fully integrated Black media company in
America. It develops innovative brand-relevant initiatives that are
grounded in Black culture and nuances. One Solution's overall goal
is to enhance a brand's level of engagement with its audience while
providing a higher level of visibility and reach. It executes that
by tapping into consumers from a cultural perspective rooted in
heritage and ethnic influences. One Solution can achieve and
authentically touch its audience via Urban One media and
programs.
ABOUT PRUDENTIAL
Prudential Financial, Inc. (NYSE: PRU), a financial services
leader with more than $1 trillion of assets under management as of
March 31, 2019, has operations in the United States, Asia, Europe,
and Latin America. Prudential’s diverse and talented employees are
committed to helping individual and institutional customers grow
and protect their wealth through a variety of products and
services, including life insurance, annuities, retirement-related
services, mutual funds and investment management. In the U.S.,
Prudential’s iconic Rock symbol has stood for strength, stability,
expertise and innovation for more than a century. For more
information, please visit news.prudential.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190619005119/en/
MEDIA:Nikkia McClainTene Nicole, Marketing and Public
RelationsEmail: nikkia@tenenicole.comPhone: 646.244.2140
For Prudential:Alicia Rodgers
Alston973-802-4446@AlstonPruPR
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