Charlie Banana Launches New Collection of Reusable Diapering Products, Taking Eco-Conscious & Cute to a Whole New Level
June 15 2023 - 3:00PM
Business Wire
Charlie Banana’s award-winning reusable baby
products now come in fully recyclable packaging–and a variety of
delightful new designs
For more than a decade, Charlie Banana’s reusable cloth and swim
diapers have been caring for babies' bottoms while helping families
reduce their household waste. Now the brand is delighting its fans
with a collection of 13 playful new designs, while also upgrading
most of its packaging to fully-recyclable FSC-certified paper.
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With the introduction of 13 new diaper
designs, Charlie Banana now offers a total of 32 trendy prints and
beautiful solid colors to suit babies of all personalities. (Photo:
Business Wire)
Known for being gentle on baby’s skin and the planet, Charlie
Banana recognizes that going reusable is not always an easy choice
for busy moms and dads. This is why the brand has created a
reusable diapering system that empowers parents to reduce their
waste, no matter how big or small of a lifestyle change they are
ready to embrace. When parents #ChangeWithCharlie, they’re creating
a greener, kinder world for baby.
“At Charlie Banana, we always listen to parents and search for
ways to make our products even better,” said Andy Daly, a father of
three and CEO of Charlie Banana. “This year, we have switched most
of our packaging to fully recyclable FSC-certified paper. Also, we
are delighted about the new vibrant designs, and we hope parents
will love them as much as we do.”
The new collection includes 13 new prints, spanning from
vibrant, joyful colors to more calm, subtle hues. Some designs
celebrate biodiversity—a natural choice given Charlie Banana's
dedication to environmental causes, including supporting WWF
through the 1% for the Planet pledge. Other prints share glimpses
into the fascinating world of childhood fantasy and pretend play.
With the addition of these new designs, Charlie Banana now offers
32 trendy prints and beautiful solid colors to suit babies of all
personalities.
The launch also marks an important step in the direction of
further waste reduction. Most Charlie Banana products now come in
fully-recyclable FSC-certified paper packaging, eliminating many
previously used plastic components. FSC certification serves as a
guarantee that all paper packaging materials are responsibly
sourced, to ensure there is no net loss of forests over time.
Charlie Banana has been known for its adherence to the use of
safe, lab-tested materials only.
All Charlie Banana products are certified under the strict Annex
6 of STANDARD 100 by OEKO-TEX® to help protect baby's delicate
skin. The brand recently won the prestigious 2023 Good Housekeeping
Sustainable Innovation Award, and has been recognized as the Best
Stay-in-Place Hybrid Cloth Diaper by Babylist and the Most
Comfortable Swim Diaper by What to Expect.
Parents who want to #ChangeWithCharlie can shop the new
collection and learn more about cloth diapering at
www.charliebanana.com and on Instagram at
https://www.instagram.com/lovecharliebanana/.
About Charlie Banana
Charlie Banana is on a mission is to create a better world for
baby by connecting eco-conscious parents to superior, reusable
cloth diapers. Founded in 2009 by Gaëlle Wizenberg, an entrepreneur
and a mom of two, the brand has since won over parents' hearts and
babies' bottoms in 65+ countries.
Charlie Banana is best known for the luxurious softness of its
One Size Cloth Diapers, which grow with baby from newborn to
potty-trained, and snug-fitting comfort of its swim diapers.
All Charlie Banana products are certified under Standard 100 by
OEKO-TEX® and most come in fully recyclable FSC-certified paper
packaging. The brand donates 1% of all sales to environmental
causes through a 1% for the Planet commitment.
In addition to cloth diapers, Charlie Banana also offers
reusable swim diapers, training pants, and diapering
accessories.
Charlie Banana products are available at www.CharlieBanana.com,
along with Amazon, Target.com, Walmart.com and Kohls.com. The brand
was acquired by P&G in 2020.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charlie Banana™,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and
information about P&G and its brands. For other P&G news,
visit us at www.pg.com/news.
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version on businesswire.com: https://www.businesswire.com/news/home/20230615097717/en/
P&G Baby Care Communications Katie Stahlheber, 513-314-7978
stahlheber.k@pg.com
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