Company will make available an initial 10
million USD in everyday household products, health care services
and sanitizers for frontline workers and impacted families.
Today the Procter & Gamble Company (NYSE:PG) announced
donations totalling $10 million USD in personal health and hygiene,
household products, sanitizers and financial support to help people
in need, including families, elderly citizens and health
professionals, enabling access to everyday essentials. As part of
this effort, P&G is donating $1 million to support the
International Federation of Red Cross and Red Crescent Societies’
(IFRC) COVID-19 appeal, as well as individual European Red Cross
Red Crescent national societies’ efforts, to improve the lives of
Europe’s vulnerable people across the continent during these
challenging times.
Since the onset of the outbreak, P&G has been working with
long-standing partner organizations to understand how to best
support communities, relief agencies and those impacted by this
global emergency. Today, we are taking three immediate actions to
support urgent public needs.
Supporting vital health care services: We will donate an
initial one million dollars to the IFRC and Red Cross Red Crescent
National Societies to provide health care, medical supplies and
hygiene education to vulnerable people across Europe.
IFRC Regional Director for Europe (ad interim), Elkhan Rahimov,
said the donation would enable Red Cross and Red Crescent
volunteers and staff across Europe to continue their vital and
lifesaving work on the frontline of the COVID19 response.
“In these times of great emergency, this support will enable us
to keep helping the most vulnerable in our society. Older people
and immune compromised, those in quarantine and isolation, migrants
and the homeless. We are truly appreciative of Procter and Gamble’s
support,” Mr Rahimov said.
Improving lives at home with everyday essentials:
Everyone at P&G is working diligently to maintain the
production, distribution and availability of all our brands, not
only for consumers but also for the comfort and confidence of the
medical workers, emergency services and first responders who are on
the frontline of the battle against COVID-19. We are also working
with Red Cross and Red Crescent National Societies and local
foodbanks, to deliver everyday cleaning, health and hygiene
essentials to those who need it most. During these unprecedented
times, our brands enable people to do the simple things – brush
their teeth, wash their hair, shave, wear a clean shirt, change a
baby diaper, keep homes and clothes clean – actions that can help
restore a sense of normalcy and improve everyday life and
wellbeing.
Providing hand and surface sanitizers: We are shifting
manufacturing to help protect frontline workers. We recently
started producing sanitizer in several P&G manufacturing sites
in Europe, to ensure our people can continue operating safely and
supporting hospitals, health authorities and relief organizations.
We are building capacity to provide a minimum of 10,000 litres of
hand sanitizer in 16 countries around Europe, enabling more than 3
million hand washes per week.
Loic Tassel, P&G President, Europe said, “In 30 years of
working in the consumer goods industry, I have never experienced
such challenging times impacting far more than businesses, but our
neighbours, our communities – every facet of our lives. The P&G
team is committed to doing everything possible to ensure the health
and safety of all our employees, to continue to serve our consumers
with essential products and services and to take meaningful action
to help communities in need and those on the frontlines. Together,
P&G and its organization partners are stepping up as a force
for good in service to our communities.”.
We cannot predict how and when this crisis will end but we’re
committed to be part of the solution. We have mobilized the full
capabilities of P&G and our partners to help out in this time
of need, and we will be there for our employees, consumers and
communities — stepping up to be a force for good – however long it
takes.
– ENDS –
Notes to the Editor
Visit https://www.pg.com/covid19 to learn how we’re stepping up
to serve during the COVID-19 crisis.
About International Federation of Red Cross and Red Crescent
Societies
About IFRC
IFRC is the world’s largest humanitarian network, comprising 192
National Red Cross and Red Crescent Societies working to save lives
and promote dignity around the world.
www.ifrc.org - Facebook - Twitter - YouTube
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com/ for the latest news and information about
P&G and its brands.
To learn more, follow us on Twitter, LinkedIn, Instagram and
Facebook.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200327005286/en/
For more information please contact Carine Shili P&G
Communications, Europe shili.c@pg.com Tracey Long P&G
Communications, Global Long.tl@pg.com Becky East H+K Strategies PR
Agency becky.east@hkstrategies.com
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