Polaris Off Road and Diesel Brothers Support America’s First Responders Through United We Ride Custom-Vehicle Program
November 25 2019 - 11:30AM
Business Wire
Customized Polaris Machines Used to Raise Funds
for Police, Fire and Military Charities; Voting Process Provides
Consumers the Chance to Win the Polaris Machine of Their Choice
Polaris Off Road, the world leader in powersports and off-road
innovation, today announced United We Ride – a partnership and
fundraising effort with the Diesel Brothers that honors our
nation’s military, police and fire departments. The program is
highlighted by a Diesel Brothers’ customized series of recently
launched Polaris machines. Each machine has been custom-made to
honor a specific branch of American “first responders” – the RZR
PRO XP Ultimate for policemen and policewomen, the RANGER CREW XP
1000 for firemen and firewomen, and the GENERAL XP 4 1000 for
members of the U.S. military.
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Polaris United We Ride custom U.S.
military, law enforcement and first responder machines. (Photo:
Business Wire)
The program is powered by a national voting process where
consumers vote for their favorite build, and voting totals
determine the donation amount from Polaris to each of the program’s
three charity beneficiaries – $25,000 to first place, $15,000 to
second and $10,000 to third place. By casting their vote, consumers
are automatically entered for the chance to win an all-new RANGER
CREW XP 1000 with Ride Command, RZR PRO XP Ultimate or a GENERAL XP
4 1000 DELUXE.
“We are forever grateful for the commitment and sacrifice made
by members of our military and first responders, and we are proud
to continue our 15-year tradition of providing vehicles for their
duties and their well-deserved free time,” said Kyle Duea, vice
president of Off-Road Vehicle Marketing, Polaris. “Partnering with
the Diesel Brothers to customize our machines and drive awareness
of these charities is merely one way we can show our appreciation,
while honoring their daily efforts to protect us, our communities
and our freedom.”
The United We Ride program will be donating to the following
charities:
- Concerns of Police Survivors (C.O.P.S.) – Provides resources to
support the families and co-workers of officers killed in the line
of duty as they cope with the tragic loss and work to rebuild their
lives.
- The Gary Sinise First Responders Foundation – Provides critical
funding for emergency relief, training, and essential equipment to
ensure our heroic firefighters have the resources they need.
- Your Grateful Nation – Provides support, guidance and resources
to transition special operations veterans into their next
successful career.
“The whole Diesel Brothers’ family has a deep respect for those
who selflessly protect, serve and care for this great country,”
said Dave Sparks, Diesel Sellerz. “That’s why we jumped at the
opportunity to work with our most valued industry partners at
Polaris to build the unique UTVs intended to honor the hard-working
men and women of the U.S. military, law enforcement, and first
responders. This is just a small token of our gratitude for their
hard work and dedicated service.”
Customers are encouraged to vote for United We Ride at
Polaris.com/UnitedWeRide until December 22. For the last 15 years,
Polaris’ Commercial, Government and Defense team has proudly
partnered with military and public safety organizations across the
country to design and upfit Polaris vehicles for professional use.
More information on Polaris’ military vehicles, turn-key law
enforcement and fire-fighting vehicles, and grant assistance
programs can be found on Polaris.com/Gov.
To find more information about Polaris Off-Road Vehicles and
Polaris Engineered Accessories, visit Polaris.com/OffRoad.
About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII)
pioneers product breakthroughs and enriching experiences and
services that have invited people to discover the joy of being
outdoors since our founding in 1954. With annual 2018 sales of $6.1
billion, Polaris’ high-quality product line-up includes the Polaris
RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman
all-terrain off-road vehicles; Indian Motorcycle mid-size and
heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and
deck, cruiser and pontoon boats, including industry-leading
Bennington pontoons. Polaris enhances the riding experience with
parts, garments and accessories, along with a growing aftermarket
portfolio, including Transamerican Auto Parts. Polaris’ presence in
adjacent markets includes military and commercial off-road
vehicles, quadricycles, and electric vehicles. Proudly
headquartered in Minnesota, Polaris serves more than 100 countries
across the globe. www.polaris.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20191125005264/en/
Polaris Media Contact: Danielle Grado Phone: 949.438.1071
Danielle@thebrandamp.com
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