Pitney Bowes Launches Single Customer View Software Solution to Enhance Customer Intelligence in the Digital Era
March 31 2016 - 8:00AM
Business Wire
Solution Offering set to link customer
knowledge across systems of records, interactions and big data
insights
Pitney Bowes (NYSE:PBI), a global technology company that
provides innovative products and solutions to power commerce, today
announced the launch of a new Single Customer View software
solution to help organizations enhance and deepen their
understanding of customers in the Digital Era. Single Customer View
allows organizations to rapidly design, deliver and evolve
contextually-relevant views about a customer in real-time across
all channels of engagement, whether that customer happens to be a
consumer, organization, citizen, patient, or potential
fraudster.
Many organizations still lack the ability to enhance their
customer understanding beyond what they see inside their CRM system
or E-commerce interactions. With the Pitney Bowes offering, clients
can link these fragmented pockets of knowledge about the customer
across systems of records, insights and interactions to deliver
richer context. An agile approach allows new context to be added
quickly to existing customer profiles to uncover timely and
actionable insights.
In recent years, customer information has exploded with the
addition of data generated through mobile devices and social media
chatter. While many organizations are equipping themselves to
handle the volume, velocity and variety of big data, focus must
also be placed on the veracity of big data. The accuracy of data
will ultimately dictate an organization’s ability to drive relevant
and meaningful experiences across a customer’s journey, and it will
impact the ability to mitigate risk by identifying patterns of
fraud.
The new solution is powered by the release of Spectrum
Technology Platform v11, the delivery platform of Pitney Bowes’
customer analytics and Master Data Management capabilities, for
which Pitney Bowes was recently recognized as a leader by industry
analysts.
Spectrum v11 enables organizations to manage this data implosion
with the introduction of big data cleansing and big data matching
capabilities. The new capabilities will allow the processing of
data quality checks to move directly inside Hadoop and Spark-based
environments, giving organizations the tools needed to derive
relevant and meaningful insights from these platforms with a more
complete and accurate view of customer information. As big data
continues to grow at exponential rates, and the physical and
digital worlds collide, accessing a connected view of a customer
will be an essential aspect to becoming craftsmen of commerce.
The benefits to experiencing a Single Customer View is being
seen across verticals and geographies to provide better, more
efficient customer service; optimize cross-sell offers; monitor for
potentially fraudulent transactions; and provide integrated
healthcare delivery across the continuum of care. For example,
MAPFRE, an international Insurance Company based in Spain and one
of Mexico’s largest insurers, was challenged with deficient results
from client-focused campaigns, due to an inability to access
reliable client information that was severely hampering programs
and campaigns in multiple areas. MAPFRE selected Pitney Bowes’
Spectrum Technology Platform to solve this costly and
time-consuming issue by creating a Single Customer View through
data cleansing, standardization, validation and information
enrichment.
“Spectrum has met and exceeded our expectations in the
versatility and flexibility of how it continues to improve our
cleanup and duplicate identification processes in an independent,
streamlined way,” said Joel Gutiérrez Garcia, Director General of
Information Management.
Now the company can identify its clients unequivocally, allowing
MAPFRE to improve the quality of its original data and improve
commercialization and management initiatives, particularly
marketing activities. Without the Pitney Bowes solution, the
organization would have taken at least 5 years to manually unify
its platform, but would not be able to drive greater profitability,
reduce risk and deliver more personalized and contextually-relevant
customer experiences.
Healthcare providers are also increasingly relying on
technologies that provide a Single Customer View solution for
patients. Electronic Health Network (EHN) is a health information
interoperability company deploying the leading health information
exchange (HIE) technology platform to enable payers, hospitals,
clinics, labs, and public health agencies to securely share patient
health information. The company relies on the Spectrum Technology
Platform to enhance master data management and data quality
capabilities in order to produce patient information reports and
ensure healthcare compliance around confidential patient
information.
“It all starts with the ability to accurately and precisely
identify customers, despite the quality of the input data,” says
Jack Bullock, Senior Vice President of Software Solutions, Pitney
Bowes. “To do so, you need a technology with a longstanding history
of dealing with name and address-related data challenges across the
globe, and there’s no one in the world who understands names and
addresses better than Pitney Bowes.”
By delivering contextually-relevant customer intelligence across
the enterprise, organizations can expect to increase revenue,
decrease costs, improve customer satisfaction and mitigate
risk.
To learn more about how a Single Customer View solution can
deliver value to your organization, visit us at
www.pitneybowes.com/us/scv
About Pitney Bowes
Pitney Bowes is a global technology company offering innovative
products and solutions that enable commerce in the areas of
customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at
www.pitneybowes.com.
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Pitney Bowes Inc.Emily Simmons, 843-467-1071Manager External
Relations
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