Celebrations category leader provides tips and
insights as in-person graduation ceremonies and celebrations
return
ELMSFORD, N.Y., April 19, 2022 /PRNewswire/ -- Party City, the
global celebrations leader, is the one-stop-shop for all 2022
graduation festivities, no matter how you're planning to celebrate.
Whether you're hosting an intimate graduation party for the family
at home, a grand event at your favorite restaurant, or even
planning a large school-wide celebration, Party City is here to
inspire and make joy easy.
Party City has done their 'homework' and knows exactly what the
class of 2022 wants, from customized yard signs, themed banners,
school-colored balloons and more. This year, Party City is
providing consumers with trends and revealed insights ahead of the
graduation season and will be surprising students across the
country with epic celebrations to ensure all graduates can
celebrate in style.
The company recently surveyed hundreds of shoppers nationwide
about their upcoming graduation celebration plans. Responses
revealed that:
- 70% of consumers are planning to participate in or attend
in-person graduation ceremonies
- 49% of consumers consider 2022 to be the first "normal"
graduation year since 2019, while 30% of consumers still consider
this year "not normal"
- 32% of consumers will plan to celebrate their graduates with a
big party in an outdoor space, followed by 31% of consumers
planning smaller, more intimate celebrations at home
- 44% of consumers revealed that while they want to celebrate,
they still plan to be cautious given the current state of
COVID-19
- 37% of consumers plan to purchase graduation party essentials
ahead through a combination of in-store and online
shopping
"At Party City, we're customer obsessed, and this graduation
season is no different," said Julie
Roehm, Chief Marketing & Experience Officer, Party City.
"We're ready to celebrate the Class of 2022, no matter how they're
planning to recognize their accomplishments. Our goal is to
always make joy easy for our shoppers by staying on top of trends,
curating a variety of different party inspirations and themes, and
developing innovative shopping tools such as our new Balloon
Builder on PartyCity.com, where shoppers can easily build their
graduation bouquets and see their creations come to life in their
carts."
As we head into graduation season, Party City is encouraging
customers to plan celebrations that our graduates will remember
forever. The company is sharing the top trending themes for the
graduation 2022 season, inclusive of balloons, outdoor/indoor
décor, tableware, and more. Top themes include:
- Black, Silver, Gold: Get all "A's" on your graduation
celebration by using traditional colors of black, silver and gold,
to celebrate your High School or College graduate. Shout out to our
class of 2022 college graduates who funded their four years of
school – this theme is for you!
- School Colors: Bring your high school graduation party
to life by celebrating your Senior and school pride with their High
School or new College colors
- Follow Your Dreams: Say congratulations to your favorite
grad by hosting the prettiest celebration on the block with
centerpieces, tableware, and "yay" balloons
- Multi-Color: Highlight the littlest graduates by
throwing them a fun and colorful graduation party that they will
never forget
Party City will be 'popping up' at graduation ceremonies across
the country – from elementary to university level – providing
students and teachers with the essentials they need to celebrate
graduation this year. Follow along on social to see who the lucky
recipients are! The company is also partnering with Make-A-Wish® to
thank a group of high school seniors for raising more than
$1 million dollars over the past 10
years for the organization through Kids for Wish Kids®. More
information about the Party City x Make-A-Wish partnership will be
revealed later this month.
To expand the celebrations, Party City will be providing
graduates across the country with custom graduation-themed Snapchat
AR lens beginning on Friday, April 15
through Saturday, June 6. The lens
will include a front-faced lens where fans can digitally 'dress'
themselves in a graduation cap and gown and when flipped to
worldview, you'll see an impressive 'congratulations' balloon
arrangement perfect for group and family snaps and photos.
Party City is the one stop-shop for all of your celebration
needs whether you plan to celebrate in-person or virtually. For
more celebration inspiration, visit PartyCity.com, and follow
and engage with #PartyCity on Facebook, and @PartyCity
on Instagram, Twitter, and Pinterest.
About Party City
Party City Holdco Inc. (PCHI)
[NYSE:PRTY] is a global leader in the celebrations industry. A
vertically integrated designer, manufacturer and distributor, PCHI
offers consumer party goods in more than 100 countries around the
world.
PCHI team members demonstrate a daily commitment to the
company's Brand Purpose: to inspire joy by making it easy for
customers to create unforgettable memories by connecting them to
everything they need for life's many celebrations.
PCHI operates multiple business divisions, including the Retail
Division and the Consumer Products Division. On the retail side,
Party City (partycity.com) is a leading omnichannel retailer in the
celebrations category, operating more than 800 company-owned and
franchise stores throughout North America. Additional
Halloween City (halloweencity.com) pop-up storefronts are also
located throughout North America seasonally. Comprising
the Consumer Products Group are design and manufacturing entities
Amscan, an industry leader across multiple celebrations goods and
costumes, and Anagram, a dominant player in balloons.
PCHI is headquartered in Elmsford, NY with additional
locations throughout the Americas and Asia.
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SOURCE Party City