Financial services leader grows sales 25% and
helps partners increase new business by 266%
John Hancock, a leading international financial services
company, used ON24 (NYSE: ONTF) digital experiences to drive new
business and expand reach to a greater number of financial
advisors. John Hancock engaged more than 1,500 partners on the ON24
platform to help them increase new business by 266%, with advisors
achieving five times as many sales compared to those that didn’t
attend a virtual event.
“ON24 allows us to reach and engage our partners in new and
compelling ways that are having a positive impact on John Hancock
and our partners’ businesses,” said Krystina Enquist, director of
meetings and events at John Hancock. “Our digital experiences are
driving increased sales and securing more new clients and
policyholders for our many financial advisors.”
John Hancock previously hosted face-to-face meetings with
business partners to share industry updates, offer continuing
education, or provide guidance on numerous topics such as market
projections, election outcome ramifications, and retirement
planning. With the global pandemic, the company used ON24 digital
experiences to grow their sales 25% and help keep partner
relationships going and continue growing their business.
ON24 Webcast Elite allowed John Hancock to eliminate the
geographical limitations of their physical events and give partners
a convenient way to watch on-demand webinars. By focusing on
high-quality, immersive experiences and engagement opportunities
like video presentations, Q&As, and additional downloadable
content, prospective new partners were 20% more likely to accept a
meeting request with a John Hancock representative after an
event.
“In an industry that has relied heavily on in-person meetings,
digital engagement is reshaping the way financial service companies
do business,” said Steve Daheb, CMO at ON24. “With ON24, John
Hancock is delivering unique and compelling digital experiences
that are connecting with more business partners and proving to be a
valuable strategy for building brand awareness and driving
revenue.”
The ON24 Digital Experience Platform includes ON24 Webcast
Elite, ON24 Engagement Hub, ON24 Target, ON24 Virtual Conference,
ON24 Intelligence, and ON24 Connect. Companies can deliver digital
experiences that create deep engagement, first-person data, and
AI-driven personalization, as well as seamlessly integrate audience
insights with marketing automation, CRM, and collaboration systems.
Learn more at ON24.com/Platform/.
About John Hancock
John Hancock is a unit of Manulife Financial Corporation, a
leading international financial services group that helps people
make their decisions easier and lives better. We operate primarily
as John Hancock in the United States, and Manulife globally,
including Canada, Asia and Europe. We provide financial advice,
insurance and wealth and asset management solutions for
individuals, groups and institutions. Assets under management and
administration by Manulife and its subsidiaries were CAD$1.3
trillion (US$1.0 trillion) as of March 31, 2021. Manulife Financial
Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945
on the SEHK. Manulife can be found at manulife.com.
One of the largest life insurers in the United States, John
Hancock supports more than 10 million Americans with a broad range
of financial products, including life insurance, annuities,
investments, 401(k) plans, and education savings plans. Additional
information about John Hancock may be found at johnhancock.com.
About ON24
ON24 provides a leading cloud-based hybrid engagement platform
that makes it easy to create, scale, and personalize engaging
experiences to drive measurable business growth. Today, we are
helping over 2,000 companies worldwide, including 3 of the 5
largest global technology companies, 4 of the 5 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturing companies, convert millions
of prospects to buyers. Through interactive webinars, virtual
events, and always-on multimedia experiences, ON24 provides a
system of engagement, powered by AI, which enables businesses to
scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 platform supports millions of professionals a
month who are totaling billions of engagement minutes per year.
ON24 is headquartered in San Francisco with global offices in North
America, EMEA, and APAC. For more information, visit
www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2021 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other
countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20210818005027/en/
Media Contact: Roger Villareal press@on24.com
Investor Contact: Lauren Sloane
investorrelations@on24.com
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