Morgan Stanley Returns to THE PLAYERS Championship with the Third Year of the Eagles for Impact Challenge
March 12 2019 - 8:00AM
Business Wire
Morgan Stanley (NYSE: MS) today announced the return of the
Morgan Stanley Eagles for Impact Challenge at THE PLAYERS
Championship. For every eagle made throughout the tournament,
Morgan Stanley will donate 1,500 books to Book Trust, a national
early literacy nonprofit that tackles generational poverty by
inspiring kids’ passion for reading. The Firm will be tracking
eagles made this week at THE PLAYERS Stadium Course at TPC Sawgrass
in Ponte Vedra Beach, Florida, with the goal of providing 75,000
books to students across the country.
Justin Rose, Morgan Stanley Brand Ambassador and a 10-time PGA
TOUR champion, will match Morgan Stanley’s commitment to Book Trust
by donating 1,500 books for every eagle he personally makes
throughout the tournament.
“Building upon the success of the 2018 challenge, where we
donated over 96,000 books to students across the country, we are
excited to return as a Proud Partner of THE PLAYERS with year three
of the Eagles for Impact Challenge,” said Audrey Choi, Chief
Marketing Officer and Chief Sustainability Officer, Morgan Stanley.
“At Morgan Stanley, we are committed to giving back in the local
communities where we live and work and are excited to celebrate
great play at THE PLAYERS this year by providing children in need
with the opportunity to choose, own and love their own books.”
“I am proud to be back at THE PLAYERS with Morgan Stanley to
support a cause we both are passionate about – giving back to
youth-related charities,” said Justin Rose, PGA TOUR Professional.
“Through the Morgan Stanley Eagles for Impact Challenge, we are
making a tangible difference in young students’ lives by creating a
passion for reading and learning that they will carry with them
moving forward.”
Book Trust uniquely delivers choice and ownership of books to
children − increasing literacy, inspiring a joy of reading and
fostering life-long learning. This year, Book Trust will deliver
one million books to 57,000 kids in 21 states.
“We are grateful and excited to be returning for a second year
as Morgan Stanley’s Eagles for Impact charity partner at THE
PLAYERS Championship,” said Tiffany Kuehner, Book Trust’s President
and CEO. “We share Morgan Stanley’s commitment to giving back and
providing all children with the tools necessary for a bright and
healthy future. It’s partners like Morgan Stanley and Justin Rose
who make our work each day possible and who inspire others to
become involved in this important mission.”
As a Proud Partner of THE PLAYERS, Morgan Stanley will provide
multiple opportunities to follow along as eagles are made,
including:
- Broadcasting the entire tournament on
the Morgan Stanley Headquarters building signage in the heart of
Times Square. The nearly 350,000 pedestrians in Times Square on any
given day will be able to watch the live tournament broadcast
Thursday - Sunday, view a live tournament leaderboard and get
real-time updates on the of eagles made and total books
donated.
- At TPC Sawgrass, fans will be able to
join in on the action at the Morgan Stanley Eagles for Impact tent
to take a swing in a Topgolf simulator and pose for an augmented
reality photo featuring Morgan Stanley Brand Ambassador Justin
Rose.
- Golf fans will be able to follow along
as eagles are made using #EagleUp and visiting
www.MorganStanley.com/EagleUp.
“Morgan Stanley’s Eagles for Impact Challenge at THE PLAYERS
exemplifies their continuous commitment to giving back to children
in need and promoting youth education, a key charitable pillar of
this tournament,” said Jared Rice, Executive Director of THE
PLAYERS. “We are honored to call Morgan Stanley a Proud Partner of
THE PLAYERS, and we look forward to continuing the initiative this
year, which celebrates excellent play on the course while also
having a positive impact off the course on students’ education and
future learning.”
Morgan Stanley employees around the country will also be doing
their part in support of Book Trust, by volunteering at Book Trust
events, providing children with the opportunity to choose and take
home books supplying the basic foundation for a bright future.
Prior to THE PLAYERS, Morgan Stanley employees held a Feed the Read
celebration with first graders at Mayport Elementary in
Jacksonville, Floriday, handing out books and reading with
students.
THE PLAYERS will air Thursday and Friday on the Golf Channel
from 1 p.m.-7 p.m. and Saturday and Sunday on NBC: 2 p.m.-7 p.m. on
Saturday and 1 p.m.-6 p.m. on Sunday.
Visit www.MorganStanley.com/EagleUp to learn more and follow
along on social using #EagleUp and #THEPLAYERS. For more
information about THE PLAYERS, visit www.theplayers.com.
Morgan Stanley is a leading global financial services firm
providing investment banking, securities, wealth management and
investment management services. With offices in more than 41
countries, the Firm's employees serve clients worldwide including
corporations, governments, institutions and individuals. For more
information about Morgan Stanley, please visit
www.morganstanley.com.
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Mary Claire Delaney, 212. 761.2427
Katherine Stueber, 212.761-1349
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