Partnership sets stage for future activations
in Canada
JERSEY
CITY, N.J., Aug. 9, 2022
/PRNewswire/ -- BetMGM, a leading sports betting and iGaming
operator, announced today a multi-year partnership extension with
the National Football League (NFL), becoming one of the League's
Official Sportsbook Partners in Canada. BetMGM was among the first operators
to go live in Ontario, having
launched its online sports betting and iGaming platforms in
April 2022.
"Expanding our partnership with the NFL into Canada sets the stage for amazing
opportunities as we begin the upcoming football season," said
BetMGM CEO Adam Greenblatt. "We're
already seeing great interest from our Ontario customers and this
collaboration truly elevates the BetMGM experience."
As a part of the newly expanded relationship, BetMGM now has the
rights to use official NFL marks in Canada and advertise on NFL-operated digital
platforms throughout the region. Additionally, BetMGM will offer
Canadian customers access to exclusive NFL experiences.
Gavin Kemp, Senior Director of
Corporate Partnerships, NFL Canada, said, "We are thrilled to be
working with BetMGM in Canada as
an Official Sportsbook Partner. BetMGM delivers a unique gaming
platform to this emerging market and will enhance the NFL fan
experience in Canada in new and
innovative ways."
This news complements BetMGM's agreement with the NFL in the
U.S. In 2021, the company became an Approved Sportsbook Operator of
the NFL, earning the opportunity to run in-game television
spots during the season.
As BetMGM continues to expand its sports betting platforms into
new markets, responsible gaming education remains a key focus.
BetMGM is proud to provide resources to help customers play
responsibly. The BetMGM app is available for download in
Ontario on both iOS and Android,
and is accessible via desktop
at http://www.betmgm.com For more information,
follow @BetMGM on Twitter.
About BetMGM
BetMGM is a market-leading sports betting and gaming
entertainment company, pioneering the online gaming industry. Born
out of a partnership between MGM Resorts International (NYSE: MGM)
and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of
MGM's U.S. land-based and online sports betting, major tournament
poker, and online gaming businesses. Utilizing Entain's
US-licensed, state of the art technology, BetMGM offers sports
betting and online gaming via market-leading brands including
BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in
2018, BetMGM is headquartered in New
Jersey. For more information, visit
http://www.betmgminc.com/.
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SOURCE BetMGM