Mastercard & Major League Baseball Celebrate All-Star Game with Extended Partnership & Launch of Home Team Advantage Contest ...
July 12 2021 - 9:00AM
Business Wire
Small Business winners in Atlanta, Boston and
Los Angeles will be awarded with $10,000, Digital Doors toolkit ,
and in-stadium assets to grow their businesses as well as a trip to
the World Series
Mastercard and Major League Baseball (MLB) today announced a
multi-year extension of their partnership and Mastercard’s ongoing
role as Presenting Sponsor of the All-Star Game. This builds
on Mastercard’s more than 20-year history of delivering Priceless
experiences and innovation to baseball fans in stadiums as well as
across MLB viewing channels.
Through the partnership, Mastercard is also providing MLB fans
with enhanced payment technologies at the game and throughout the
season by working closely with MLB, point-of-sale providers and
concessionaires in stadiums. Mastercard and MLB will work together
to support a contactless and cashless environment through the
integration of touchless contactless point of sale systems and
reverse ATMs, as well as provide an enhanced e-commerce checkout
experience with Click to Pay on MLB digital platforms (MLB.TV,
Tickets.com and MLBshop.com). Leveraging Mastercard technology, MLB
enhanced the 2021 MLB All-Star Game ballot voting by deploying
Mastercard’s NuDetect® fraud detection technology to ensure a
seamless and accurate count throughout the two-phase fan-voting
process.
Mastercard and MLB continue to team up to provide consumers
Priceless experiences that unlock exclusive access and bring fans
closer to their passions both at home as well as in-person.
Further, as both longstanding partners of Stand Up To Cancer®
(SU2C), Mastercard and MLB work together to deliver Priceless
experiences that help consumers give back and help fund
groundbreaking cancer research. Priceless experiences launched in
support of Stand Up To Cancer leading up to the All-Star Game
include, but are not limited to:
- The Mastercard Ballpark Sensory Experience: A
multi-sensory unboxing experience that brings the sight, sound,
taste, touch and scent of legendary MLB ballparks into your home
for the ultimate at-home baseball fan experience. Plus, bid in our
auction for once-in-a-lifetime in-stadium Priceless experiences
too. 100% of the purchase amount to be donated to SU2C to help
cancer research. For more information click here.
- Field of Dreams™ Experience: Win an overnight stay for
four at the original farmhouse used to film Field of Dreams™ in
Dyersville, Iowa, on August 12, 2021, during the MLB at Field of
Dreams presented by Geico between the Yankees and White Sox.
Experience provides guided access to the original filming locations
from the 1989 Universal Pictures film and the new MLB field to take
in the game. 100% of the purchase amount to be donated to SU2C to
help cancer research. For more information click here.
- Digital Stand Up To Cancer Placard: Consumers can join the MLB
All-Star Game placard moment virtually on July 13th to honor those
affected by cancer by displaying a digital SU2C placard that will
be made available to use on Snapchat.
“Mastercard has been an incredible partner to Major League
Baseball for more than two decades and we take a lot of pride in
this great relationship that we’ve forged together,” said Noah
Garden, MLB Chief Revenue Officer. “The partnership between
Mastercard and MLB has truly evolved over the years as technology
and our fans’ habits have evolved. Mastercard helped us bring new
payment technologies to the forefront for our fans over the years
and we are going to continually innovate this space together for
the benefit of baseball fans everywhere.”
Mastercard is also pleased to welcome MLB as a member of its
Priceless Planet Coalition, a reforestation program that aims to
restore 100 million trees by 2025 to mitigate climate change. In
support of the coalition and celebration of MLB All-Star Game week,
Mastercard and MLB auctioned off a visit to the Coors Field ™
Garden including a private cooking class, meet and greet with an
MLB legend, and tickets to Sunday, Monday, and Tuesday's ballpark
events for MLB All-Star Week – all proceeds benefiting Priceless
Planet Coalition.
Supporting and shining a light on local small businesses in
Atlanta, Boston and Los Angeles
In recognition of the challenges faced by small businesses this
past year, Mastercard and MLB are launching the Home Team
Advantage Small Business Contest* during this year’s All-Star
Game to help businesses grow and thrive. Together, Mastercard and
MLB are calling on small businesses in Atlanta, Boston and Los
Angeles to enter for the chance to win $10,000, a Mastercard
Digital Doors™ toolkit, in-stadium assets and a trip for winner and
one (1) guest to attend a 2021 MLB® World Series game*.
“While small businesses had to contend with extreme challenges
throughout the pandemic, they demonstrated exceptional resilience
and determination in the process,” said Cheryl Guerin, EVP
Marketing and Communications in North America for Mastercard.
“Alongside our partners at MLB, we’re committed to celebrating and
supporting the small businesses that serve as the backbone of our
communities and are thrilled to provide the resources and digital
tools to help them continue to grow and thrive.”
The Atlanta Braves, Boston Red Sox and Los Angeles Dodgers, will
each provide the small businesses in their local markets with
prizes and promotional packages including hosting opportunities and
customized stadium signage. Finalists in each market will be
invited to attend an exclusive dinner event at their local stadium
where the winners will be announced.
To help the winners further grow and digitally enhance their
businesses, Mastercard will be providing recipients a Digital Doors
toolkit inclusive of Mastercard’s Digital Diagnostic, one-on-one
mentorship, as well as offers and resources from Jobble, Mastercard
Trust Center, Microsoft Advertising, SimplyPayMe, and Zoho.
Additionally, the toolkit includes new Mastercard cybersecurity
tools developed to help small businesses defend themselves against
cyber threats including Mastercard ID Theft ProtectionTM and My
Cyber Risk powered by RiskRecon.
Starting 7/15/21 local business owners can confirm their
eligibility and are encouraged to enter online at
mastercard.us/hometeamadvantage.
*NO PURCHASE NECESSARY. Void to businesses in specific
categories as outlined in the Official Rules and where prohibited.
Open to legal U.S. residents (including DC) who are 18+ and the
principal owner of a U.S.-based small business (as described in the
Official Rules), with its primary offices located in Los Angeles,
California, Boston, Massachusetts, or Atlanta, Georgia . Ends
8/1/21. For Official Rules & complete details, starting 7/15/21
visit mastercard.us/hometeamadvantage.
About Mastercard
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. With connections across more than 210 countries and
territories, we are building a sustainable world that unlocks
priceless possibilities for all.
www.mastercard.com
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version on businesswire.com: https://www.businesswire.com/news/home/20210712005479/en/
Media: William Tsang, Mastercard 914.249.2640 |
William.Tsang@mastercard.com Margaret Williams, Mastercard
914.249.2926 | Margaret.Williams@mastercard.com
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