Things Will Get a Little Krazy at the 90th Anniversary Macy’s Thanksgiving Day Parade®
October 20 2016 - 9:00AM
Business Wire
Krazy Glue® will debut its first-ever float in
the world famous holiday spectacle
Upside down cars, teetering towers of chairs, furniture glued to
the ceiling and other extraordinary demonstrations of the Krazy
Glue brand’s strong adhesive ability will come to life aboard the
new Krazy Glue float in the 2016 Macy’s Thanksgiving Day Parade®.
Krazy Glue is partnering with Macy’s (NYSE:M) to send the “Fun
House” float down the streets of New York City as millions marvel
at the outrageous display of kraziness.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161020005332/en/
Krazy Glue debuts Fun House, the newest
float in the 90th Anniversary Macy’s Thanksgiving Day Parade
(Photo: Business Wire)
“Krazy Glue is an instant solution and the only super glue that
allows consumers to create ‘krazy’ things. Macy’s has been a
fantastic partner in bringing the brand’s remarkable ability to
glue things together to life with the Fun House float,” said Victor
Misawa, senior vice president of marketing, Writing & Creative
Expression, Newell Brands. “We’re thrilled to debut our fun and
‘krazy’ float during the landmark 90th anniversary of the Macy’s
Thanksgiving Day Parade.”
The Fun House float will stand more than three stories tall and
will be a manifestation of the unbelievable things that are
possible with Krazy Glue. Inside the fun house, the main room will
rock back and forth while a chandelier, piano, tables and chairs
are glued to the walls and ceiling. Outside, life-sized cars
attached by their roofs, piles of dishes stacked to unbelievable
heights, and a tower of chairs glued together at odd angles will
wow spectators. Escorting the float will be a party of carnival
performers, including a strong man lifting a colossal weight over
his head, acrobats demonstrating impossible gymnastic feats, and
street artists balancing enormously tall stacks of plates and
hats.
“For 90 years, the Macy’s Parade has entertained millions with
spectacles of grandeur. The Krazy Glue float offers an extension of
that theme in a fun, offbeat and unexpected way,” said Amy Kule,
executive producer of the Macy’s Thanksgiving Day Parade. “The
Krazy Glue team has been a great partner in designing this wacky
float, and we’re thrilled to bring a little bit of ‘krazy’ to the
Parade in 2016.”
The 90th Anniversary Macy’s Thanksgiving Day Parade airs
nationwide on NBC-TV, from 9 a.m. to noon in all time zones on
Thursday, Nov. 24, 2016.
About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more
than 3.5 million spectators that line up along the streets of New
York City each year, the Macy’s Thanksgiving Day Parade is a
national icon that has grown into a world-famous holiday event. For
90 years, the Macy’s Thanksgiving Day Parade has marked the
official start of the holiday season. Growing in size and scale,
the Parade proudly marches down a more than 2-mile route in New
York City with more than 8,000 participants in tow including Macy’s
employees, their families, celebrities, athletes, clowns and dance
groups spreading holiday cheer. The Parade also features America’s
best marching bands, fabulous floats and Macy’s signature giant
helium character balloons. For more information on the Macy’s
Parade, please visit www.macys.com/parade or call the Parade hotline at
(212) 494-4495.
About Krazy Glue:
Krazy Glue® is a super-strong, fast-drying adhesive solution
that can hold up to 2,000 lbs. per square inch. Krazy Glue is an
instant, strong solution for all needs around the house. With a
wide assortment of instant adhesives for multiple applications and
an all-purpose formula that bonds to a wide variety of surfaces,
including ceramic, plastic, wood, porcelain, metal, leather,
rubber, vinyl, and more, only Krazy Glue allows consumers to do
anything krazy! Krazy Glue (www.krazyglue.com) is part of Newell
Brand’s global portfolio of brands.
About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer
goods company with a strong portfolio of well-known brands,
including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®,
Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®,
FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®,
Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First
Alert®, Waddington and Yankee Candle®. For hundreds of millions of
consumers, Newell Brands makes life better every day,
where they live, learn, work and play. This press release and
additional information about Newell Brands are available
on the company’s website, www.newellbrands.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161020005332/en/
Macy’s Media RelationsOrlando Veras,
646-429-7450orlando.veras@macys.comorMacy’s Media
RelationsChristine Olver,
646-429-5713christine.olver@macys.comorKrazy GlueCaitlin Watkins,
470-328-9601Caitlin.Watkins@newellco.com
Macys (NYSE:M)
Historical Stock Chart
From Apr 2024 to May 2024
Macys (NYSE:M)
Historical Stock Chart
From May 2023 to May 2024