LL Flooring Launches Exclusive Duravana Hybrid Resilient Flooring
November 09 2021 - 6:33AM
Business Wire
LL Flooring introduces a new category of flooring that delivers
premium performance and style, offering advanced waterproof and
dent protection
LL Flooring, formerly Lumber Liquidators, (NYSE:LL), one of the
nation’s largest specialty retailers of high-quality, hard-surface
flooring that is dedicated to providing the best customer
experience, is introducing new and exclusive Duravana hybrid
resilient flooring. Duravana is a stylish, eco-friendly and
entirely new category of flooring that combines the best
characteristics of traditional flooring with the latest
technological innovation to create premium performance floors.
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LL Flooring introduced Duravana, a
stylish, eco-friendly and entirely new category of flooring that
combines the best characteristics of traditional flooring with the
latest technological innovation to create premium performance
floors.
Duravana is 100 percent PVC-free and is made with wood from
responsibly managed forests as certified by the Forest Stewardship
Council. Duravana’s key features include extreme wear and dent
resistance, plus advanced double water protection that combines a
waterproof plank with an innovative water-tight locking mechanism
to prevent liquid from seeping between planks.
Beyond the premium characteristics, Duravana’s range of styles
are designed to replicate the natural color, grain and texture of
real hardwood, presenting true hardwood looks with more unique
plank patterns than traditional vinyl plank or laminate.
“Today’s homeowner is always in search of the best in style,
quality, and high-performing flooring, and Duravana fully delivers
on that front, providing a durable, beautiful, eco-friendly
flooring solution in trend-forward designs that can suit any room
and any lifestyle,” said Charles Tyson, President and CEO, LL
Flooring. “Duravana is on the cutting edge of flooring, and we are
thrilled to have the opportunity to provide our customers with this
exciting exclusive flooring choice.”
Adding to Duravana’s benefits is its DIY-friendly, easy-click
installation. Thanks to its zero acclimation time, the floors can
be installed instantly. What’s more, Duravana has a 2mm attached
padding for sound dampening—which also means no underlayment is
needed.
Customers can choose from a wide selection of Duravana floors in
a variety of hues and styles, including: Bay Bridge Oak, Chapel
Bridge Oak, Foggy Bottom Oak, Silk Spire Oak, Sydney Harbor Oak,
Tacoma Oak and Tuscan Range Maple and Urban Mist Oak. Customers can
preview how Duravana floors will look in their home using LL
Flooring’s Picture It floor visualizer.
About LL Flooring
LL Flooring is one of the country’s leading specialty retailers
of hard-surface flooring with 420-plus stores nationwide. The
Company seeks to offer the best customer experience online and in
stores, with more than 500 varieties of hard-surface floors
featuring a range of quality styles and on-trend designs. LL
Flooring's online tools also help empower customers to find the
right solution for the space they've envisioned. LL Flooring's
extensive selection includes water-resistant vinyl plank, solid and
engineered hardwood, laminate, bamboo, porcelain tile, and cork,
with a wide range of flooring enhancements and accessories to
complement. LL Flooring stores are staffed with flooring experts
who provide advice, pro partnership services and installation
options for all of LL Flooring's products, the majority of which is
in stock and ready for delivery.
Learn More about LL Flooring
- Our commitment to quality, compliance, the communities we serve
and corporate giving:
https://www.llflooring.com/corp/quality.html
- Follow us on social media: Facebook, Instagram and Twitter
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Nathan Bowie — nathan.bowie@onesimpleplan.com
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