Lincoln Financial Group Empowers Small Businesses With Employee Benefits Solutions During National Small Business Week
April 25 2024 - 9:00AM
Business Wire
Through tailored employee benefits packages and retirement
solutions, small businesses have access to resources that help
attract and retain talent and support holistic business needs.
As National Small Business Week (NSBW) approaches, April 28 –
May 4, Lincoln Financial Group (NYSE: LNC) acknowledges the vital
role of small businesses in driving economic growth and innovation.
In recognition of their invaluable contributions, Lincoln Financial
Group reaffirms its commitment to supporting small businesses by
highlighting opportunities for growth across three key areas:
attracting and retaining talent, supporting the holistic needs of
employees and fostering business growth.
"Small businesses are the backbone of our communities, fostering
entrepreneurship, driving innovation, creating jobs and fueling our
local economies," said Jimmy Reid, executive vice president,
president of Workplace Solutions, at Lincoln Financial Group.
"Throughout National Small Business Week, we want to shine a
spotlight on the many solutions and resources available to small
businesses and offer our support to help them thrive."
Unlocking opportunities for small businesses
Small businesses have unique opportunities for growth and
success as they consider ways to leverage their resources
efficiently and effectively in a rapidly changing business
environment:
- Attracting and retaining talent: Small businesses
can attract and retain top talent by offering competitive benefits
packages, fostering a positive work culture and providing
opportunities for professional development. Employees need support
across all aspects of their lives, and 57% of those surveyed who
work for small businesses say benefits impact their loyalty to
their employer.¹
- Supporting the holistic needs of employees:
Employee well-being is essential for business success, and small
businesses can support the holistic needs of their employees by
promoting physical, emotional and financial wellness. Among those
surveyed who have used wellness resources, professionals in small
organizations are among the most likely to report that wellness
resources have positively impacted their physical (77%) and mental
health (78%).² By prioritizing employee wellness, small businesses
can enhance productivity, engagement and retention rates.
- Fostering business growth through partnership:
Small businesses can achieve sustainable growth by embracing
innovation, adapting to market trends and leveraging strategic
partnerships. More than half of all small business owners surveyed
discuss business and revenue growth with financial professionals,
and more than 60% say that they trust financial advisors and
provider representatives for benefits information.³ Seeking expert
guidance for employee benefits and other key business needs can
help small businesses navigate challenges and capitalize on
opportunities for growth.
Empowering small businesses with Lincoln Financial and U.S.
Small Business Administration (SBA) resources
As advocates for small business owners, Lincoln Financial Group
offers tailored solutions to address their unique needs and support
employee well-being and productivity, including:
- Employee benefits: Leave management, supplemental
health, life, disability, dental and vision insurance, and 401(k)
and 403(b) group retirement plans appeal to the various types of
support employees look to their employer to provide.
- Financial wellness: Self-serve education, one-on-one
support and solutions like Lincoln WellnessPATH® provide the tools
and personalized guidance to help your employees make smart
financial decisions and relieve stress today so they can focus on
their tomorrow. Additionally, Elevate Wellness℠ is a program
specifically designed for women and minority-owned businesses,
delivering access to a broad range of financial wellness services
and benefits to help support more equitable financial outcomes for
their employees and business.
- Business protection and growth: Corporate-Owned and
Bank-Owned Life Insurance, key person life insurance to protect
small businesses and expert guidance and support to respond to
changing business needs and growth.
In addition to Lincoln's offerings, small businesses can benefit
from resources provided by the US SBA, including financing options,
business counseling, educational workshops and its free NSBW
Virtual Summit from April 30-May 1.
For more information about Lincoln Financial Group and its
offerings for small businesses, visit lincolnfinancial.com. To
learn more about resources available from the US Small Business
Administration, visit sba.gov.
¹Lincoln Financial, Wellness@Work: Group Benefits, 2022 ²Lincoln
Financial, Wellness@Work: Group Benefits, 2022 ³Lincoln Financial,
Small Business Owner Survey, November 2021
About Lincoln Financial Group Lincoln Financial Group
helps people to plan, protect and retire with confidence. As of
December 31, 2023, approximately 17 million customers trust our
guidance and solutions across four core businesses — annuities,
life insurance, group protection, and retirement plan services. As
of December 31, 2023, the company had $295 billion in end-of-period
account balances, net of reinsurance. Headquartered in Radnor, Pa.,
Lincoln Financial Group is the marketing name for Lincoln National
Corporation (NYSE: LNC) and its affiliates. Learn more at
LincolnFinancial.com
LCN- 6569409-042224
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Media Contact Tammy Myrick Tamala.myrick@lfg.com
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