Customers invited to join in and round up
purchases; debuts commercial raising awareness around food
insecurity
CINCINNATI, Sept. 17,
2024 /PRNewswire/ -- The Kroger Co.'s (NYSE: KR) Zero
Hunger | Zero Waste Foundation today announced its annual Hunger
Action Month campaign, directing all funds raised in Kroger Family
of Stores during the month of September to the Feeding America
network of food banks in our communities. Customers can round up
their purchase to the nearest dollar in their neighborhood store to
help neighbors struggling with hunger.
Hunger Action Month is an annual nationwide month of action to
spread awareness and encourage everyone to join the movement to end
hunger. Since 2017, Kroger has directed more than 3.4 billion meals
to nourish our communities and plans to donate 10 billion meals by
2030, upon completion of the merger with Albertsons Cos. Kroger is
a visionary partner of Feeding America and continues to provide
year-round support through charitable giving and donating surplus
fresh food.
"We know that food is inextricably linked to the health of
our communities, and Kroger is on a mission to end hunger and
expand access to affordable, fresh food for everyone," said
Keith Dailey, Kroger's group vice
president of corporate affairs and chief sustainability officer.
"We are inspired every day by the generosity and passion of our
customers and associates who join our fight against hunger by
rounding up, volunteering and giving back to their communities.
While we can't solve hunger alone, working together we can find the
solutions to our biggest challenges."
Kroger has donated a total of $3
million to Feeding America so far this year, including
company and customer donations. During Hunger Action Month last
year, the Zero Hunger | Zero Waste Foundation raised nearly
$600,000 for Feeding America.
Across the country, Kroger divisions are also celebrating Hunger
Action Month with other local events benefiting Feeding America
food banks, including but not limited to:
- Dallas Division: Kroger Dallas division and
associates are participating in the food bank's Volunteer-a-Thon
for North Texas Giving Day. The division is also sponsoring North
Texas Food Bank's annual Peanut Butter Drive, inviting customers to
donate shelf stable proteins and help meet the goal of raising
$300,000 and collecting 100,000 lbs.
of peanut butter.
- Cincinnati/Dayton
Division: The division is donating $15,000 to The Sam Hubbard Foundation to support
Hubbard's Cupboards. Hubbard's Cupboards, founded by Cincinnati
Bengal Sam Hubbard, originally launched as a pilot in five
schools during the 2022-2023 school year. The program has
experienced tremendous growth, expanding to 21 schools in 2025. In
collaboration with Crayons to Computers, the program aims to
provide underserved students with timely access to essential
supplies and healthy snacks.
- Mid-Atlantic Division: For the sixth consecutive
year, the Mid-Atlantic division is supporting local Feeding America
foodbanks with a Peanut Butter Drive. Customers are invited to
purchase peanut butter and place it in the donation bins outside
the store entrances. Peanut butter is a wanted item at food banks,
as it's shelf stable and a great source of protein for people and
families facing food insecurity.
44 million people in the U.S., including 1 in 5 children, are
not sure where their next meal is coming from. Since launching
Kroger's Zero Hunger | Zero Waste impact plan in 2017, the retailer
has provided $1.5 billion to support hunger relief,
including nearly 700 million pounds of surplus fresh food donations
from our stores. To raise awareness for hunger relief, Kroger
debuted a Zero Hunger | Zero Waste commercial this summer to
inspire customers to join in their mission to end hunger. View the
new commercial here.
Feeding America is the nation's largest hunger relief
organization. Through a network of more than 200 food banks, 21
statewide food bank associations and over 60,000 partner agencies,
food pantries and meal programs, the Feeding America network
collects food and financial donations, moves and distributes food
to people who experience food insecurity. Find your local Feeding
America food bank here.
To learn more about Zero Hunger | Zero Waste,
visit here.
About Kroger
At
The Kroger Co. (NYSE: KR), we are dedicated
to our Purpose: To Feed the Human Spiritâ„¢. We are, across our
family of companies nearly 420,000 associates who serve over 11
million customers daily through a seamless digital shopping
experience and retail food stores under a variety
of banner names, serving America through food
inspiration and uplift, and creating #ZeroHungerZeroWaste
communities. To learn more about us, visit
our newsroom and investor
relations site.
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SOURCE The Kroger Co.