Interpublic Appoints Chief Commerce Strategy Officer
January 26 2023 - 12:00PM
Interpublic Group (NYSE: IPG) today announced that Jeriad Zoghby is
joining the company as Chief Commerce Strategy Officer. In his
role, Zoghby will oversee commerce strategy for the holding
company, connecting the existing channel and platform expertise
across the IPG portfolio and helping to identify opportunities for
further growth. Working with key agency and client business
leaders, Zoghby will orchestrate how the company supports clients
as they connect commerce solutions to the full breadth of their
marketing programs. Zoghby starts immediately.
By coordinating resources from IPG’s award-winning companies,
Zoghby will be instrumental in fostering a cohesive approach to
commerce, including investments, partner development, design, and
go-to-market strategy. The approach will both enhance and protect
existing core marketing disciplines across IPG, while ensuring that
group agencies develop new capabilities and continue to excel in
the commerce space. The introduction of Zoghby’s role continues
IPG's investment in commerce, D2C, marketing technology and retail
media. It also follows the company's acquisition late last year of
RafterOne, a leading global provider of multi-cloud commerce
solutions on the Salesforce platform.
Philippe Krakowsky, IPG’s Chief Executive Officer, said, “As
we’ve moved through the past few years, consumers’ channel
preferences have changed dramatically, and businesses have adopted
digital commerce at an accelerated rate. This shift is evident in a
range of business transformation initiatives undertaken by
marketers, the rise of retail media and the need for all companies
to take control of their data and direct consumer engagement as we
move beyond a world of digital proxies and third-party tracking. As
a result, we’re seeing clients’ focus and marketing budgets move to
performance-driven campaigns that drive revenue growth. For us,
that means continuing to develop our capabilities as partners that
can not only advise on key emerging areas of commerce, but also
extend all core marketing functions – whether that’s media,
creative, experiential, or earned impressions – into campaigns that
seamlessly connect with commerce activity and platforms. Given
Jeriad’s deep subject-matter expertise and his record of working
with marketers to solve for these types of challenges, we are
excited that he will be coordinating our system-wide approach,
which will in turn enhance IPG’s ability to help clients navigate
and capitalize on today’s complex environment.”
Mr. Zoghby explained, “The modern marketplace continues to
evolve at an unprecedented pace as new channels appear and mature
rapidly, including curbside, last mile delivery, and social
commerce. This trend means marketers need to be everywhere at once
to ensure consumers can get what they want when they want it. By
equipping IPG’s best-in-class agencies with strong commerce
capabilities, we can provide clients, globally, with the best
strategy to optimize their marketing spend across commerce channels
and to build uniquely relevant experiences within them to win share
and to do so profitably,” Zoghby added.
Zoghby joins IPG from Accenture, where he was the Global Lead
for Omni-Channel Commerce, leading strategy for their digital
commerce program to help companies transform their enterprise and
grow digital sales. Earlier, Zoghby launched the global
personalization practice at Accenture Interactive to help clients
use data and insights to drive greater personalization and higher
performance in their commerce experiences, leading Ad Age naming
Zoghby a Marketing Technology Trailblazer in 2017.
Zoghby has a Ph.D. in Operations Research, holds multiple
patents, and co-invented multiple next-generation personalization
tools designed to accelerate value realization for brands and
marketers.
# # #
About InterpublicInterpublic (NYSE: IPG) (www.interpublic.com)
is a values-based, data-fueled, and creatively-driven provider of
marketing solutions. Home to some of the world’s best-known and
most innovative communications specialists, IPG global brands
include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative,
IPG Health, Jack Morton, Kinesso, MAGNA, Matterkind, McCann,
Mediahub, Momentum, MRM, MullenLowe Group, Octagon, R/GA, UM, Weber
Shandwick and more. IPG is an S&P 500 company with total
revenue of $10.24 billion in 2021.
# # #
Contact InformationTom Cunningham (Press) (212) 704-1326
Jerry Leshne (Analysts, Investors) (212) 704-1439
Interpublic Group of Com... (NYSE:IPG)
Historical Stock Chart
From Aug 2024 to Sep 2024
Interpublic Group of Com... (NYSE:IPG)
Historical Stock Chart
From Sep 2023 to Sep 2024