BOSTON, Nov. 10, 2021 /PRNewswire/ -- Jack Morton, the
global brand experience agency, announced the appointment of
Martyn Clarkson as the agency's
first-ever EVP, Global Head of Strategy.
In this newly created role, Clarkson will be responsible for
driving the agency's strategic vision as well as evaluating its
products and processes across the network to elevate Jack Morton's
strategy offering globally. Clarkson will work closely with the
agency's team of strategists and creative leadership to infuse
insight, innovation, and ideas into extraordinary work for clients.
He will sit on the agency's executive leadership team, be an
integral part of DXTRA collaboration, and lead the global Jack
Morton strategy community.
Prior to joining Jack Morton, Clarkson was SVP, Head of Strategy
for George P. Johnson. He also
served as VP, Strategic Planning at Momentum Worldwide, where he
built a strategy function to drive value and growth, and as
SVP, Strategy and Account Planning at Leo Burnett.
Clarkson's career has circled the globe, living, and working in
APAC, EMEA, and the U.S. His educational and professional career
has spanned the study of human behavior – in particular, exploring
the science of individual and group decision making and the
complexity of hard-to-reach audiences. He has expertise in brand
development, integrated/omnichannel marketing, experiential, and
change management.
"We have always had a strong strategy practice across regions
but we felt it was time to bring them together under a single
global umbrella so we can offer more value and consistency to our
growing global client base," said Josh
McCall, Chairman & CEO at Jack Morton.
Continued McCall, "After a very comprehensive search, we
ultimately chose Martyn because of his impressive breadth of global
experience as a business strategist and brand planner in B2B and
consumer marketing. He will bring significant value to our business
now and in the future, and I'm looking forward to his leadership
and partnership."
Clarkson commented, "Jack Morton has always been at the
forefront of innovation in brand experience and I'm excited to be
part of such a talented team. Right now, people are re-evaluating
how they interact with their world. They are making individual and
group decisions that will shape our communications, our
communities, and our collective futures. This gives brands a unique
opportunity to reimagine how we connect with each other."
Continued Clarkson, "It has become even more urgent and
important that we create experiences that have real human purpose;
that capture hearts, bring people together and move them. If we can
continue to develop understanding and empathy for the vast spectrum
of people on this planet, we will create powerful and inclusive
experiences at the heart of brands who lead the Experiential
Era."
Originally from New Zealand,
Clarkson will be based out of the New
York office.
About Jack Morton
Jack Morton is an award-winning global brand experience agency.
We're driven by the fact that the world's most successful brands
deliver proof on their brand promise at every touchpoint. It's what
inspires our team each day to help clients "Be extraordinary." For
over 80 years, we've strengthened the relationships between brands
and the people who matter most to them, through live, virtual and
hybrid experiences, brand acts, integrated campaigns, sponsorship
marketing, and employee engagement. Jack Morton is part of the
Interpublic Group of Companies, Inc. (NYSE: IPG). More information
is available at www.jackmorton.com.
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SOURCE Jack Morton Worldwide