HP Announces Bold Industry Commitment to Sustainable Ink Innovation with Water-based Print Solutions
October 22 2019 - 9:01AM
HP Inc. (NYSE: HPQ) today announced a
significant investment in the next generation of water-based ink
solutions, ahead of PRINTING United 2019. The company has committed
$200 million over five or more years to develop water-based ink
technologies for printing digitally on corrugated packaging and
textiles.
The company’s commitment complements ongoing HP investments in
other printing technologies and markets aimed at creating
sustainable digital print solutions. Traditional textile coloration
makes use of technologies that can be problematic from a water
emissions perspective. World Resources Institute estimates that
about 20% of industrial water pollution comes from garment
manufacturing.1
“Investing in water-based solutions that meet market needs and
the increasing sustainability requirements of graphics customers is
expected to propel business growth for HP,” says Santi Morera,
general manager and global head of graphics solutions, HP Inc. “We
will be dedicating resources toward continued innovation and
industry disruption to accelerate safer, simpler and more
sustainable water-based printing technologies that meet the
quality, performance and economics needed by these markets.”
Future of the market
HP’s true water-based inks for corrugated packaging have already
shown leadership for sensitive applications such as food packaging.
The company is committing resources to enable the next major
generation of ink, printhead and press technology, with improved
quality, performance and sustainability in our solutions out of a
belief that water-based solutions are the long-term future of this
market.
While executing plans for transforming the textiles market, HP
is mindful of the technology options from both the traditional
analog and digital perspectives. As such, HP is collaborating with
the textile industry in order to make the right choices for
water-based digital platforms.
This announcement builds on HP’s existing innovation in
water-based ink technology, such as for the sign and display
market. Water-based HP Latex Inks, for example, established a
durable, versatile and safer alternative for existing inks used for
signage and displays. Additional sustainability achievements across
HP’s graphics business allow brands to reduce waste and minimize
their environmental impact.
“HP’s continuing investment in advancing water-based ink
technology gives DS Smith confidence that we will meet the health
and safety demands of our customers, along with our own high
standards for the work environment of our employees,” said Ruediger
Lindner, general manager, DS Smith.
Robert Seay, general manager, Georgia-Pacific Hummingbird said,
“Water-based inkjet inks are a technology differentiator in
corrugated packaging, enabling us to confidently address a broader
range of applications from food and beverage to personal care
products.”
HP believes that investing in water-based ink solutions for the
corrugate and textile printing markets will have beneficial effects
along the entire product lifecycle, for the people who operate our
printing systems, for the end users of the printed product, and
ultimately for the final reuse, recycling, or disposal of that
product.
About HP Inc.HP Inc. (NYSE: HPQ) creates
technology that makes life better for everyone, everywhere. Through
our product and service portfolio of personal systems, printers and
3D printing solutions, we engineer experiences that amaze. More
information about HP Inc. is available at www.hp.com.
Media Contacts Vanessa Forbes,
HPVanessa.Forbes@hp.com www.hp.com/go/newsroom |
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1
https://www.wri.org/blog/2017/07/apparel-industrys-environmental-impact-6-graphics
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