- Center will serve as AEMEA's hub (Asia Pacific including India and China, Europe, Middle
East, and Africa) for
innovation and technology
- Facility will enable Hershey to quickly develop, test, and
launch new products customized to consumers' tastes across the
region
SINGAPORE, May 20, 2022 /PRNewswire/ -- The Hershey
Company (NYSE: HSY) announced the opening of its new R&D Center
located in Johor, Malaysia. The
investment is a core part of the company's strategy to drive
international growth through innovation.
William Pritchett, Vice President
of International Finance and Commercial, and Herjit Bhalla, Vice President, AEMEA &
India, The Hershey Company were in
Malaysia on May 11th for the official opening of
Hershey's new R&D Center. This new facility will enable Hershey
to quickly develop, test, and launch new products customized to the
tastes of consumers across the region, and will become one of
Hershey's largest R&D facilities outside of the United States.
"The facility will act as a central hub for the company's
operations across the AEMEA region within countries in the
Asia Pacific including
India and China, Europe, the Middle
East, and Africa", said
Herjit Bhalla. "Our new R&D
Center reflects our ongoing commitment to understanding the
preferences of consumers across the markets".
The 10,400 square-foot facility is a significant investment in
the Malaysian market and will house R&D laboratories, a
packaging development facility, and a sensory area, which will
enable the company to partner with various innovation teams to
taste-test and shortlist iconic products known and loved by
consumers across the globe.
"This investment is just one example of how Hershey is
continuing to reinvent the science of confectionery through
internal and external innovation," said Philippe Zehnder, Senior Director R&D,
International. "The new facility will allow our talented teams to
gain deeper insights into consumers by enabling them to
conceptualize, test, and develop some of the most innovative
products across the region".
About The Hershey
Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading
snacks company known for bringing goodness to the world through its
iconic brands, remarkable people, and enduring commitment to help
children succeed. Hershey has approximately 19,000 employees around
the world who work every day to deliver delicious, quality
products. The company has more than 100 brand names in
approximately 80 countries around the world that drive more than
$8.9 billion in annual revenues,
including such iconic brand names as Hershey's, Reese's, Kit Kat®,
Jolly Rancher and Ice Breakers, and fast-growing salty snacks
including SkinnyPop, Pirate's Booty and Dot's Pretzels.
For more than 125 years, Hershey has been committed to operating
fairly, ethically, and sustainably. Hershey's founder, Milton Hershey, created the Milton Hershey
School in 1909 and since then the company has focused on helping
children succeed.
Contact: Hannah Costa,
hcosta@hersheys.com
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