Alacer Corp. Launches New Eco-Conscious Toothpaste Brand Natean®
March 07 2022 - 9:09AM
Business Wire
New brand debuts with four clean ingredient
toothpastes available exclusively at Walmart
Alacer Corp. today announced the launch of Natean®, a new
eco-conscious oral healthcare brand providing products to consumers
looking for nature-inspired toothpastes that deliver essential oral
care benefits. Born at the intersection of nature and science,
Natean was developed by a small team of passionate scientists and
herbalists at Alacer Corp., a subsidiary of the maker of Sensodyne
- GlaxoSmithKline (GSK) Consumer Healthcare. When assessing the
industry’s current offerings, it became clear there was an
opportunity in the category for a new toothpaste brand that
balances, scientifically studied ingredients with botanicals that
is also planet friendly. Natean expertly blends what science and
nature can offer in an oral care brand, resulting in a range of
consciously crafted and innovative products driven by consumer
insights.
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New eco-conscious brand Natean® debuts
with four clean ingredient toothpastes available exclusively at
Walmart (Photo: Business Wire)
“In identifying what people are looking for, it became evident
that consumers want a toothpaste that provides desirable oral care
benefits, is enjoyable to use, and is earth friendly,” said Jason
Milligan, Vice President, US Oral Health at GSK Consumer
Healthcare. “The Natean brand delivers on these needs with products
that are made with people and the planet in mind.”
Each toothpaste in the Natean line was created with consciously
chosen ingredients and sustainable packaging materials, minimizing
the impact to the planet. Infused with botanicals, natural flavors
and fruit extracts, Natean toothpastes not only offer a fresh and
clean feel with twice daily brushing, the brand also provides
essential oral care benefits such as cavity protection, helps
control tartar, or whitening.
Through rigorous testing and research, scientifically studied
ingredients were combined with natural botanicals, like orange
blossom, mint, aloe vera and coconut to create Natean. All Natean
toothpastes are vegan friendly and free of sodium lauryl sulfate,
artificial sweeteners, flavors and dyes, parabens, phosphates,
gluten and GMOs. Every tube contains post-consumer recycled
plastic, is BPA-free, and is packaged in a Forest Stewardship
Council certified carton.
The Natean line offers four toothpaste varieties which meet
different consumer oral care needs, from whitening to cavity
fighting to sensitivity relief, including both fluoride and
fluoride-free formulations. The current products in the line
are:
- Natean Clean + Whiten Fluoride-Free Clean Mint
- Natean Clean + Whiten with Fluoride Clean Mint
- Natean Clean + Whiten Charcoal Fluoride-Free Clean Mint
- Natean Clean + Sensitivity Relief with Fluoride Soothing
Mint.
Available now, Natean is sold exclusively at Walmart stores in
the oral care aisle and Walmart.com. For more information about
Natean visit www.NateanToothpaste.com.
About Natean®
Natean® is a new oral health care brand with a line of
eco-conscious toothpastes, created by scientists and herbalists
from Alacer Corp. a subsidiary of GlaxoSmithKline (GSK) Consumer
Healthcare, which expertly balance what nature and science can
offer. Inspired by nature and backed by science, Natean is designed
to meet your oral care needs and uses sustainable packaging for
products that are planet friendly. The Natean range of toothpastes
provide various oral care benefits such as whitening, cavity
fighting, helping control tartar, and sensitivity relief with twice
daily brushing. Our products come in formulas with and without
fluoride and charcoal. For more information, visit
www.NateanToothpaste.com.
About GSK Consumer
Healthcare
GSK Consumer Healthcare combines science and consumer insights
to create innovative world-class health care brands that consumers
trust and experts recommend for oral health, pain relief,
respiratory and wellness.
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Anna DePaul Coyne PR (973) 588-2000 adepaul@coynepr.com
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