Gateway Enters Rear Projection TV Category With a 56-Inch DLP(TM) Model
October 30 2003 - 8:00AM
PR Newswire (US)
Gateway Enters Rear Projection TV Category With a 56-Inch DLP(TM)
Model Excellent Value in DLP(TM) Category Is One Third the Size of
Traditional Rear Projection TVs POWAY, Calif., Oct. 30
/PRNewswire-FirstCall/ -- Undergoing a sweeping transformation from
a traditional PC company into a branded integrator of personalized
technology solutions -- a maker of digital gear that works together
-- Gateway, Inc. today entered the rear projection TV market. It's
now offering a 56-inch DLP(TM) rear projection TV that's less than
19 inches deep and available for just $3,799(1). (Logo:
http://www.newscom.com/cgi-bin/prnh/20020930/LAM050LOGO ) With the
top-selling plasma TV line in America, Gateway is moving quickly to
offer consumers a wider selection of cutting-edge TVs that break
new ground on value and features. Overcoming two common objections
to rear-projection TVs -- bulk and price -- the new Gateway 56-inch
DLP(TM) or Digital Light Processing(TM) TV packs the benefits of
rear projection into a package that's one-third the size of
traditional rear projection TVs. Generating stunning HDTV pictures,
it's perfect for consumers who want a big HDTV monitor(2) without
the limited viewing angle and bulky design of standard
rear-projection TVs. Unlike competitive companies, Gateway's
three-channel strategy includes the ability to showcase thin TVs,
home theater systems and other CE devices in its nationwide network
of 190 stores. This model enables consumers to evaluate how the
products perform and work together before making a purchase
decision. According to Gateway's customer satisfaction study, 94
percent of its TV customers during the past quarter reported making
the purchase through a store, demonstrating the company's distinct
advantage with its multi-channel direct model. Gateway has become a
leader in home entertainment in less than a year. After launching
its first thin television in November 2002, Gateway became the top
U.S. seller of plasma screen TVs(3). The company offers a full line
of thin TVs -- ten LCD, plasma and rear-projection models ranging
from 13-inches to 56-inches. "Gateway's digital TV offering is
unparalleled in terms of value, size and style," said Matt Milne,
Gateway's senior vice president and general manager of consumer
solutions. "The addition of a rear projection model opens an
entirely new market for Gateway and presents another opportunity
for the company to bring more homes the benefits of digital
technology at a great value." The rear projection TV is a
comprehensive offering with built-in speakers and dual NTSC tuners.
It also extends the ability to connect external devices including
DVI-based DVD players, HDTV tuners, gaming modules and VCRs. Plus,
it's the perfect visual medium for Gateway(TM) home theater
systems, which enhance the entertainment experience with dynamic
surround sound. Ideal for big living rooms, the striking size makes
viewing favorite programs a superb home theater experience. Its
1280 x 720 (720p) native resolution and 1000:1 contrast ratio
create exceptional image clarity. The HDTV monitor(2) can receive a
wide range of high-definition programming available now and coming
soon. Best-in-Class Picture-in-Picture Performance An easy to use,
"picture-in-picture" (PIP) function allows viewers to watch two
shows at the same time -- one family member can enjoy baseball
playoffs, while keeping an eye on the action in a football game.
DCDi by Faroudja(TM) provides advanced picture management with the
highest quality Faroudja(TM) video processing for cinema-quality
video from multiple sources including DVD, VCR and cable.
Leveraging a unique dual DCDi video processing system, the rear
projection TV yields brilliant picture quality in both windows,
which are compatible with different settings and formats,
completely independent of each other. The benefit is maximum
variability of PIP transparency, sizing and positioning options as
well as multiple scanning modes including main+3, main+7 and
main+11 for viewing several channels simultaneously. The new rear
projection TV comes with a Gateway OFR-1 Universal Remote Control
that can manage up to 8 devices and a separate remote for
controlling the picture-in-picture function and side-by-side
viewing options. Dual headphone outputs include one for the main
display and another for the picture-in-picture window. The TV also
offers multiple HDTV component, DVI with HDCP, VGA/RGB, composite
and s-video AV inputs. DLP(TM) Technology Provides a
Picture-Perfect Image Gateway's new rear projection TV is based on
Texas Instrument's Digital Light Processing(TM) or DLP(TM)
technology. DLP(TM) technology reproduces source images more
closely than other display solutions, resulting in a clearer
projection. At the heart of DLP(TM) technology is the unique
Digital Micromirror Device, which comprises an array of microscopic
mirrors that reflect light more efficiently, thereby projecting a
brighter picture. It's also more reliable than alternative
technologies, since it's not susceptible to heat, humidity or
vibration. Availability, Warranty, Service and Financing Gateway's
56-inch DLP(TM) rear projection TV (SHD-5610) will ship on Nov. 13.
Customers interested in rear projection technology can get the
advice they need from highly trained sales professionals at Gateway
stores nationwide. Gateway supports its rear projection TVs with a
one-year limited warranty(4) and offers custom installation
services(5) and a wide range of extended support plans(4). About
Gateway Since its founding in 1985, Gateway (NYSE:GTW) has been a
technology and direct-marketing pioneer, using its call centers,
web site and retail network to build direct customer relationships.
As it transforms itself from being a leading PC company into a
branded integrator of personalized technology solutions, the
company's line of Gateway-branded products is expanding to include
digital TVs, DLP projectors, tablet PCs and systems and networking
products and services. Gateway is America's second most admired
computer company, according to Fortune magazine(6), and its
products and services received more than 125 awards and honors last
year. For more information, visit http://www.gateway.com/. (1) All
offers subject to change without notice or obligation and may not
be available through all sales channels. Prices exclude shipping
and handling. (2) High-definition tuner required to receive digital
programming. Must be purchased separately. (3) Gateway had the
best-selling home plasma display model for the period 11/02 - 8/03.
Source: The NPD Group and Gateway. (4) Limited warranties and
service agreements apply; visit gateway.com or call 1-800-846-2000
for a free copy. (5) Installation provided by third parties. Not
available in remote locations. Call for details. (6) Source:
Fortune magazine, March 3, 2003. DLP and Digital Light Processing
are trademarks of Texas Instruments.
http://www.newscom.com/cgi-bin/prnh/20020930/LAM050LOGO
http://photoarchive.ap.org/ DATASOURCE: Gateway, Inc. CONTACT: Lisa
Emard of Gateway, Inc., +1-858-848-3426, Web site:
http://www.gateway.com/
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