Gap Inc. Launches B2B Sales for Organizations to Purchase Reusable, Non-Medical Grade Cloth Face Masks
July 07 2020 - 9:00AM
Business Wire
Gap Inc. Sells Approximately 10 Million
Non-Medical Grade Face Masks to Businesses and Governments as the
Workforce Re-opens, including the City of New York and the State of
California
Gap Inc. (NYSE: GPS) today announced it has launched a B2B
product program focused on offering large organizations
high-quality reusable, non-medical grade cloth face masks* to
supply to their employees as they welcome them back to work.
With the tremendous impact COVID-19 has on the world, Gap Inc.
has leaned in and worked quickly to serve customers in compelling
and differentiated ways. As employers look to provide their teams
and customers with a safe and healthy work environment, Gap Inc.
has leveraged its deep supply chain relationships and agile
operations to provide companies in both the private and public
sector with high-quality reusable, non-medical grade cloth face
masks for their employees. To date, Gap Inc.’s recently-launched
B2B face mask program has sold approximately 10 million non-medical
grade face masks to employers, including the City of New York, the
State of California, Kaiser Permanente and a leading consulting
firm.
“In the face of this pandemic, the Gap Inc. team was able to
quickly respond to a customer need for masks. Since then, we’ve
sold millions of non-medical grade masks to customers across our
brands," said John Strain, Head of e-commerce and Technology at Gap
Inc. “We quickly started hearing from companies like ours who
wanted to be able to supply their employees with the same product,
so we’re excited to extend our high-quality reusable, non-medical
grade cloth face mask offering to organizations that want to help
protect their employees as they re-enter the workforce.”
Gap Inc. has already responded to the call to action by sourcing
millions of non-medical masks and other personal protective
equipment for the healthcare community, and the company’s family of
brands have responded to the demand from consumers for everyday
use, in partnership with medical experts. The company’s brands are
also giving back, donating over 200,000 non-medical masks to
community organizations, and donating to causes that help those in
need during this crisis.
The Centers for Disease Control and Prevention and the World
Health Organization are still urging people to wear face masks or
coverings when outside the home. For businesses that plan to
re-open, Gap Inc. is offering a selection of non-medical face masks
in mass quantities -- starting at a minimum order quantity of
100,000 units -- and in a variety of colors and swatches. To
provide this service to companies, Gap Inc. used the Salesforce
Commerce Cloud Quick Start for B2B Commerce solution and partnered
with Capgemini to implement and service a custom website in less
than five weeks that helps manage purchase orders and deliver
information about the program to businesses.
For more information about the brand-new B2B Gap Inc. face mask
program, visit here. To download hi-res images of the B2B face
masks, click here.
*This is NOT a medical-grade mask and is not intended as a
replacement for medical-grade personal protective equipment or
other recommended measures to stop the community spread of
COVID-19, including social distancing, washing your hands and
refraining from touching your face. This is not an FDA-approved
product. This product makes no claims of antimicrobial protection,
antiviral protection, particulate filtration or infection
prevention or reduction. This product is not intended for use in a
medical setting. This mask should not be placed on young children
under age 2, anyone who has trouble breathing or is unconscious,
incapacitated or otherwise unable to remove the mask without
assistance.
About Gap Inc.
Gap Inc. is a leading global retailer offering clothing,
accessories, and personal care products for men, women, and
children under the Old Navy, Gap, Banana Republic, Athleta,
Intermix, Janie and Jack, and Hill City brands. Fiscal year 2019
net sales were $16.4 billion. Gap Inc. products are available for
purchase in more than 90 countries worldwide through
company-operated stores, franchise stores, and e-commerce sites.
For more information, please visit www.gapinc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200707005239/en/
Gap Inc. Justine Jordan Press@gap.com
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