Fresenius Medical Care’s International Campaign Recognizes Nurses at the Center of Healthcare
May 12 2021 - 1:37AM
Business Wire
‘Care goes both ways’ campaign demonstrates
commitment to Fresenius Medical Care clinical staff on
International Nurses Day and every day
Fresenius Medical Care, the world’s leading provider of products
and services for individuals with renal diseases, today announced
an international campaign that recognizes and supports the
organization’s nurses and clinical teams throughout Asia Pacific,
Europe, Middle East and Africa. As one of the largest employers of
nurses across a vast network of dialysis clinics, the ‘Care goes
both ways’ campaign launched on International Nurses Day, providing
a platform to connect, support and celebrate health workers and the
extraordinary care they provide.
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the full release here:
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On International Nurses Day 2021,
Fresenius Medical Care launches the ‘Care goes both ways’ campaign,
to recognize and support the organization’s nurses and clinical
teams throughout Asia Pacific, Europe, Middle East and Africa.
(Graphic: Business Wire)
“Now, more than ever, we are critically aware of the limitless
care provided by our clinical teams,” said Harry de Wit, CEO &
President of Fresenius Medical Care Asia Pacific. “Their care
sustains lives in our clinics and then continues beyond our doors,
where nurses frequently support the health and wellbeing of
patients and their loved ones, their colleagues, our organization,
and the wider community. And we see that this care is reciprocated:
patients feel a strong sense of connection to their nurses,
colleagues stand together, and whole communities applaud the work
of nurses.”
This powerful circle of care spurred Fresenius Medical Care to
find new ways to recognize and support nurses and clinical teams,
both professionally and personally, resulting in the ‘Care goes
both ways’ theme. The fully integrated campaign includes
interactive digital elements designed to engage clinical staff,
patients, carers, and even office staff – demonstrating the
multidirectional nature of care. Amongst others, staff and patients
are being encouraged to share stories and photos that reflect how
the care provided by nurses has inspired them and how this has made
a difference in their lives. These inspiring stories and photos
will all contribute to an immense digital social photo mosaic,
demonstrating to nurses that their work on the frontline,
protecting the wellbeing of patients, is recognized and appreciated
by all.
Reciprocal care can support and inspire both patients and nurses
immensely. In Australia, nurse Ron has cared for Bill, a dialysis
patient, almost every other day over the past year. When invited to
share his feelings in a video, Bill surprised Ron by reading a
letter he wrote to express his appreciation for the care he
receives. Ron was deeply moved to hear from his patient just how
much it means to receive this care, and Ron is now even more driven
to excel in his special line of work. [link to video here]
Stories like these reinforce why it has been so important for
the organization to create a platform where this profound level of
care is celebrated.
The ‘Care goes both ways’ campaign also echoes the 2021
International Nurses Day theme: ‘A Vision of Future Healthcare’.
“The global COVID-19 pandemic has shone a light on the vital
contribution that nurses make to the health of us all, and this has
encouraged health systems around the world to explore new models of
care with nurses at its center,” said Dr. Katarzyna Mazur-Hofsäß,
CEO of Fresenius Medical Care Europe, Middle East and Africa. “In
much the same way, we have been exploring new ways to strengthen
the support we provide for nurses and clinical teams, who are at
the heart of the care our organization provides.”
The company has created new educational opportunities that help
nurses to build skills, develop as leaders and advance their
careers, while confidential counselling and support services in
individual countries will provide practical and emotional support.
A pivotal element of the campaign includes new digital tools that
engage and empower nurses, supporting their wellbeing and career
development within the organization.
Harry de Wit highlighted the importance of today’s announcement:
“On International Nurses Day and every day, we are delighted that
we have these new ways to champion our nurses and to help them
thrive in an era that both challenges and brings out the best in
everyone who has the privilege of delivering health care.”
ABOUT FRESENIUS MEDICAL CARE
Fresenius Medical Care is the world's leading provider of
products and services for individuals with renal diseases of which
around 3.7 million patients worldwide regularly undergo dialysis
treatment. Through its network of 4,110 dialysis clinics, Fresenius
Medical Care provides dialysis treatments for 344,476 patients
around the globe. Fresenius Medical Care is also the leading
provider of dialysis products such as dialysis machines or
dialyzers. Along with its core business, the Renal Care Continuum,
the company focuses on expanding in complementary areas and in the
field of critical care. Fresenius Medical Care is listed on the
Frankfurt Stock Exchange (FME) and on the New York Stock Exchange
(FMS).
For more information visit the Company’s website at
www.freseniusmedicalcare.com.
DISCLAIMER
This release contains forward-looking statements that are
subject to various risks and uncertainties. Actual results could
differ materially from those described in these forward-looking
statements due to various factors, including, but not limited to,
changes in business, economic and competitive conditions, legal
changes, regulatory approvals, results of clinical studies, foreign
exchange rate fluctuations, uncertainties in litigation or
investigative proceedings, and the availability of financing. These
and other risks and uncertainties are detailed in Fresenius Medical
Care AG & Co. KGaA's reports filed with the U.S. Securities and
Exchange Commission. Fresenius Medical Care AG & Co. KGaA does
not undertake any responsibility to update the forward-looking
statements in this release.
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version on businesswire.com: https://www.businesswire.com/news/home/20210511006311/en/
Media Dr. Alexandra Villar Vice President Corporate
Communications and Branding Asia Pacific T +61 2 9466 8020
Alexandra.Villar@fmc-asia.com
Fresenius Medical Care 51/F, Sun Hung Kai Centre, 30
Harbour Road, Wanchai, Hong Kong
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