Entercom Rebrands, Changes Name to Audacy
March 30 2021 - 9:00AM
Business Wire
New Brand Marks Company’s Transformation
into a Scaled Multi-Platform Audio Content and Entertainment
Leader
Entercom Communications Corp. (NYSE: ETM) today announced that
it is transitioning its brand name to Audacy, effective
immediately.
Over the past three years, the company has purposefully evolved
into a scaled, multi-platform audio content and entertainment
organization with the country’s best radio broadcasting group and a
leadership position in virtually every segment of the dynamic and
growing audio market—including broadcasting, podcasting, digital,
network, live experiences, music, sports and news. Audacy is also
the #1 creator of original, premium audio content.
“We have transformed into a fundamentally different and
dramatically enhanced organization and so it is time to embrace a
new name and brand identity which better reflects who we have
become and our vision for the future,” said David Field, Chairman,
President and Chief Executive Officer, Audacy. “‘Audacy’ captures
our dynamic creativity, outstanding content and innovative spirit
as we aspire to build the country’s best audio content and
entertainment platform.”
The company’s evolution has been fueled by a number of
significant moves, including:
- Acquiring CBS Radio, building scale as one of the two
largest radio broadcasting groups, with unrivaled leadership in
news and sports.
- Launching RADIO.COM and building the fastest growing
digital audio platform.
- Acquiring Cadence13 and Pineapple Street Studios,
establishing Audacy as one of the three largest podcasting
publishers, with the industry’s most award-winning,
critically-acclaimed content and the most shows consistently ranked
in the top 100 on Triton’s U.S. Podcast Report.
- Becoming the primary companion podcast partner of leading
brands including HBO, Netflix, Nike and others.
- Enhancing its best-in-class sports platform with the
acquisition of QL Gaming Group and a ground-breaking partnership
with FanDuel.
- Establishing strategic partnerships with Apple, Google,
Amazon, Twitch and others, to enable its listeners to connect
seamlessly with Audacy audio content wherever and whenever they
want it.
- Acquiring Podcorn, the #1 podcast influencer marketplace
in the country, pairing brands and podcast creators more
effectively through an influencer marketplace with self- and
full-service options for brands to connect with podcast creators
for native advertising.
- Creating some of the nation’s best music festivals and
exclusive, boutique listening experiences.
- Continuously investing in data, analytics and attribution
capabilities, enabling advertisers to connect with scale and
precision to over 170 million listeners monthly.
“This moment is not just a change of sign, but a sign of change.
Our new brand encapsulates who we’ve become in audio and will guide
our forward aspirations,” said Paul Suchman, Chief Marketing
Officer, Audacy. “We are bringing it to life across all touchpoints
inside and outside the organization and look forward to delivering
on its promise every day.”
As it begins the next chapter in its journey, Audacy today made
a number of additional content and product announcements. These
include:
- An exclusive podcast partnership with global superstar Demi
Lovato, renowned singer, actress, and activist, whose tremendous
talent, transparency and honesty has earned her hundreds of
millions of devoted fans around the world. Demi will host her
first-ever podcast with Cadence13, which will be produced by OBB
Sound, the audio division of OBB Media, and SB Projects. More
details coming in May.
- New original podcasts and other projects that will air
exclusively on Audacy’s digital platform including new shows from
Boomer Esiason, Big Tigger and “The Rich Eisen Show,” as well as a
revamped “Loveline” set to debut this summer. Additionally, a
number of original podcasts will launch exclusively in a bingeable
window on Audacy’s app.
- A partnership with BetMGM, further cementing Audacy’s dominant
position in sports betting and entertainment. This follows last
week’s announcement of a partnership with Rush Street
Interactive.
- A partnership with Irving Azoff’s Global Music Rights, which
will enable the company to add significantly enhanced on-demand and
other interactive features to its digital platform.
Audacy engages over 170 million consumers each month across its
connected platform including the Audacy app and website, over 230
radio stations across 47 markets, influential chart-topping
podcasts and premium live music experiences.
The company’s ticker symbol will change from ETM to AUD
effective on or about Friday, April 9, 2021. Along with the name
Entercom, effective today, the company will also sunset the
RADIO.COM brand and align its direct-to-consumer platform under
Audacy. Cadence13, Pineapple Street Studios, BetQL and Podcorn
remain market-facing brands.
No action is required by existing shareholders with respect to
the name and ticker symbol change. Certificates representing common
shares of Entercom will not need to be exchanged as a result of the
name change.
Learn more at www.audacyinc.com or on the Audacy app, and follow
Audacy for the latest news and events on Facebook (Audacy Corp) and
Twitter (@AudacyCorp).
About Audacy
Entercom Communications Corp. (NYSE: ETM), soon to be Audacy,
Inc. (NYSE: AUD), is a scaled, multi-platform audio content and
entertainment company with the country’s best radio broadcasting
group, a leader in virtually every segment of audio, and America’s
#1 creator of original, premium audio. Audacy engages over 170
million consumers each month, bringing people together around the
news, sports, podcasts and music that matter to them. Learn more at
www.audacyinc.com, Facebook (Audacy Corp) and Twitter
(@AudacyCorp).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210330005277/en/
Ashok Sinha Audacy 917-656-5800 Ashok.Sinha@Entercom.com Nicole
Pampe BCW 512-987-6024 nicole.pampe@bcw-global.com
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