Emerson Unveils New ‘Go Boldly’ Tagline and Global Campaign to Reflect Company’s Evolving Strategic Direction
September 06 2022 - 9:00AM
Business Wire
Emerson (NYSE: EMR), a global technology and software leader,
today announced a new “Go Boldly” tagline and global ad campaign
reinforcing the evolution of the longtime manufacturing powerhouse.
Building on the company’s cultural transformation and role as a
technology and software partner across essential industries, “Go
Boldly” spotlights the ways Emerson is helping the world’s largest
companies reach their sustainability goals and optimize
operations.
Through new investments, including its recent transaction with
AspenTech, Emerson is accelerating its value creation strategy
while building on its software capabilities to offer end-to-end
technologies that are poised to transform industrial manufacturing
and production. “Go Boldly” campaign stories showcase how Emerson
is using this automation to help provide cleaner power, reduce
energy emissions and enable real-time insight into plant operations
across key industries through advanced software.
“Emerson is aggressively transforming our internal culture,
driving a greater focus on inclusion and empowerment, while
continuing to strengthen our software portfolio and helping our
customers explore novel automation technologies,” said Katherine
Button Bell, senior vice president and chief marketing officer of
Emerson. “‘Go Boldly’ is an invitation to join us in making the
world healthier, safer, smarter and more sustainable through
innovation and our deep industry knowledge.”
Emerson’s new “Go Boldly” campaign was developed in partnership
with DDB Worldwide and replaces the company’s longstanding
“Consider It Solved” tagline. The campaign will debut across global
multimedia vehicles including CNBC, Financial Times, Bloomberg,
Wall Street Journal and Harvard Business Review.
As part of the new campaign, Emerson is also introducing its own
seven-note “sonic logo” that can be integrated into any future
Emerson music tracks. This new musical motif gives Emerson a
distinctive, ownable and memorable sound.
For more information, visit Emerson.com/GoBoldly.
About Emerson
Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA),
is a global technology and software company providing innovative
solutions for customers in industrial, commercial and residential
markets. A leader in industrial automation, Emerson helps process,
hybrid and discrete manufacturers optimize operations, protect
personnel, reduce emissions and achieve their sustainability goals
through its Automation Solutions and AspenTech businesses.
Emerson’s Commercial & Residential Solutions business helps
ensure human comfort and health, protect food quality and safety,
advance energy efficiency and create sustainable infrastructure.
For more information, visit Emerson.com.
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Media contact: For Emerson Mesa Denny 612-802-5573
mesa.denny@fleishman.com
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