Drive Shack Partners with TrackManTM to Bring Advanced Radar-Based Technology to Its Golf Entertainment Venues
May 15 2019 - 8:30AM
Business Wire
Drive Shack is partnering with leading global technology
company, TrackManTM, to bring U.S. players the best in golf and
gaming technology. The golf entertainment company will be using
TrackMan’s latest and most advanced golf offering – TrackMan Range
(TM Range) – to drive its gaming experience.
One of the golf industry’s most accurate tracking technologies,
TM Range is a Doppler radar-based system that has multiple radars
working together to cover both the entire tee area and range
outfield to provide unparalleled precision ball tracking and
real-time feedback. Unlike camera-based launch monitors that focus
on ball impact and measure a set of launch conditions to predict or
estimate where the ball is likely to land, the TM Range radar-based
system tracks a shots’ actual trajectory, in real time, measuring
the full flight of the ball from launch to landing.
“We want to provide our guests with the best golf and
entertainment experience out there. TrackMan Range will help us do
this,” said Drive Shack Chief Executive Officer, Ken May. “The
radar-based technology they have is the best in the world and it
opens up endless possibilities for us. It will allow us to be more
innovative with our range games and give us the ability to develop
concepts that will truly make us stand apart from other golf
entertainment providers.”
With TM Range, Drive Shack will be able to improve the guest
experience at its venues, providing more accurate game play as it
tracks the ball’s actual path instead of estimating where the ball
will go. The precision and real time benefits of the technology
will also allow Drive Shack to enhance its gaming experience,
designing range games with greater interactive features.
“The added precision TM Range provides is incredible,” adds Kyle
Rickman, Senior Vice President of Technology at Drive Shack. “It
offers a stronger user experience since it matches the actual
trajectory of the ball with what the player is seeing in the game.
We now have the capability to create more interactive experiences
for our guests, adding fun and fresh new games that will keep them
coming back for more.”
Drive Shack will continue to use its own proprietary games,
however it will add several new virtual courses to its offerings,
which will be provided by TrackMan. Thanks to TrackMan’s extensive
portfolio, Drive Shack will be able to provide guests with an
ever-changing selection of celebrated courses to choose from.
“We’re very excited to be working with Drive Shack and to have
TrackMan technology power these amazing facilities. Combining the
best tracking technology available with Drive Shack’s great and
engaging golf entertainment concept makes for a strong offering. We
certainly look forward to growing this strategic partnership,” said
TrackMan Chief Executive Officer, Klaus Eldrup-Jørgensen.
The technology behind TM Range is the same technology used by
almost all top players in the world. The simple yet revolutionary
solution allows players at all levels to track their shots and get
live feedback on the range. It’s also optimal for game improvement,
delivering performance data instantly for analysis and review,
making self-improvement and continuous learning effective and
effortless.
Drive Shack plans to roll out the new range technology at its
three locations opening this summer in Raleigh, NC, Richmond, VA
and West Palm Beach, FL.
ABOUT DRIVE SHACK
Drive Shack is a entertainment company that features the latest
in golf and gaming technology with venues offering signature
interactive range games, virtual course play, restaurant and bar,
and classic arcade game center. Drive Shack opened its first venue
in Orlando, April 2018, and has several locations opening in 2019
including Raleigh, NC; Richmond, VA and West Palm Beach, FL. For
more information visit driveshack.com.
ABOUT TRACKMAN
TrackManTM is fully wireless, easy to use, indoor/outdoor,
radar-based solution for analyzing the impact conditions and
resulting ball flight in golf. TrackMan provides the industry’s
most accurate real time data and graphics on ball launch, flight,
and landing. Its unique combination of radar and video technology
provides the ultimate solution for Equipment Manufacturers,
Teaching Pros, Facilities, Broadcasters, Club Fitters, and
Ambitious Golfers. TrackMan A/S, headquartered in Vedbæk, Denmark,
is the developer and owner of TrackManTM technology. TrackMan
technology includes a comprehensive patent portfolio of granted
patents and pending patents applications.
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version on businesswire.com: https://www.businesswire.com/news/home/20190515005509/en/
Investor Relations:Austin PruittHead of Investor
Relations(646) 585-5591ir@driveshack.comMedia:Jeanette
ChinDrive Shack917-538-3266jchin@driveshack.com
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