Gamers Ask and Dell Responds with New PC Gaming Products and an ELEAGUE esports Partnership
January 03 2017 - 12:00PM
Business Wire
Dell:
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Dell introduces new Inspiron gaming line
for price conscious gamers; Inspiron 15 Gaming laptop offers 1080p
high-performance gaming and NVIDIA GTX 10 series graphics starting
at $799 (Photo: Business Wire)
Consumer Electronics Show
News Summary:
- Dell introduces new Inspiron 15
Gaming laptop with 1080p high-performance gaming and NVIDIA GTX 10
series graphics starting at $799
- 4K game play and stunning VR
experiences from new Alienware systems loaded with 7th Gen Intel
Core processors and the most powerful NVIDIA graphics
- Dell named ELEAGUE official sponsor
and exclusive PC hardware provider, powered by Alienware
Full story:Dell’s industry expertise and presence in the
PC gaming space just went into overdrive with the launch of
Alienware and Inspiron gaming systems for players of all levels and
price points. Available starting Jan. 5 in the U.S. and Canada,
Dell will add an Inspiron gaming line built for price-conscious
gamers who require performance demanded by today’s most popular PC
games.
This move complements what Dell already offers with Alienware’s
20 years of gaming excellence, pioneering specialty
high-performance gaming PCs unrivaled in their engineering and
innovation. Since joining the Dell family a decade ago, Alienware
has grown into a leading gaming brand worldwide and brings
industry-first innovation and uncompromised design to gamers who
demand an edge on their competition.
“The popularity of PC gaming is at an all-time high, with
hardware alone forecasted to exceed $35 billion by the end of 2018,
thanks to the introduction of VR and excitement created by esports
and gaming tournaments,” said Bryan deZayas, Director, Dell Gaming.
“We are very proud to continue investing in gamers around the world
by introducing a new Inspiron gaming line and partnering with
ELEAGUE to power and support the esports community, which is
projected to reach 145 million fans in 2017.”
Dell solutions for every gamerWhile Alienware caters to
gamers wanting a high-performance, premium PC gaming rig, there is
an unmet need for performance gaming systems that are more
affordable. Recognizing that not everyone plays the same way,
adding the new Inspiron gaming line gives gamers a better range of
price points and systems ready to game straight out of the box. The
newest Inspiron 15 Gaming laptop, launching today, is just the
first introduction gamers can expect to see from Dell’s Inspiron
gaming line. Dell is committed to investing in and growing its
gaming portfolio for price-conscious players.
- Inspiron 15 Gaming - (midsize
notebook in red or black)
- Dedicated forward and rearward thermal
outlets; dual fans, oversized pipes and heat exchangers keep
everything cool for uninterrupted extended gaming sessions
- Available with 7th Gen Intel Quad Core
processors and NVIDIA’s Pascal graphics, including NVIDIA GeForce
GTX 1050 and 1050Ti, provide sharp, detailed game imagery with
realistic shadows, textures and effects
- Anti-glare ultra-high definition
display provides clarity, even in bright environments
- Waves MaxxAudio Pro provides audio
controls and tuning that makes the most of the laptop’s speaker
enclosures and subwoofer, providing a soundstage with stunning
dimensionality for music and videos
- A deep-reserve 74 WHr battery¹ keeps
users in the game or binge-watching longer between charges
- Alienware: premium gaming
experience
- Built for 4K gaming, virtual reality
and the fiercest demands of the very latest PC games, Alienware
stands apart as the brand for specialty high-performance gaming.
The Alienware lineup includes VR and 12k-capable rigs, plus new
VR-ready notebooks that boast a long list of engineering
advancements.
- With new 7th Gen Intel Core processors,
new NVIDIA graphics, plus added SSD technology, Alienware pumps up
performance for the New Year. That means more options for Alienware
13, 15 and 17 laptops, including optional 99WHr batteries on the
Alienware 15 and 17 for up to 10 or more hours of battery life with
a Full HD display². The Alienware Aurora midsize desktop ratchets
up performance with the new Intel processors; up to 10% performance
increase in Cinebench R15 CPU and +18% in 3DMark’s Time Spy CPU,
just what gamers need to kick off 20173.
A league of its own: Dell and ELEAGUE partner to drive
pro-level gaming to new heightsesports demonstrate the massive
cultural shift of gaming from a niche hobby to a global cultural
and digital phenomenon. The esports fanbase already rivals the
number of ice hockey fans, and in the next three years the global
esports audience will grow from 256 million to 345 million viewers
and revenues surpassing $1 billion³. Dell is proud to announce a
new partnership with ELEAGUE to support their vision of producing
high-quality, innovative eSports tournaments that reach audiences
both via television and online streaming platforms.
Dell is now an official partner and exclusive PC hardware
provider for ELEAGUE, the professional esports league operated by
Turner and WME | IMG. All 2017 ELEAGUE tournaments will be
televised live across a combination of TBS and Twitch, beginning
with the ELEAGUE Major - featuring Valve’s popular Counter-Strike:
Global Offensive - to be held Jan. 22 - 29. Pro players and
tournament organizers demand reliable, high-performance hardware
used in competition. ELEAGUE will use the Alienware Aurora with
Dell 24-inch 144Hz gaming monitor as their competition system
giving players incredible speed and processing power to easily
overcome the most chaotic of competitive moments.
"The world's best gamers demand bleeding edge hardware that keep
them at their best,” said Seth Ladetsky, senior vice president of
Sales, Turner Sports. “ELEAGUE is proud to welcome Dell as a key
partner, supporting the passionate esports community and delivering
the high-performance hardware needed to fuel ELEAGUE's thrilling
competition all year long."
Look for additional announcements and the 2017 ELEAGUE schedule
from Dell, Alienware and ELEAGUE in the coming weeks.
Pricing and availability
- The Dell Inspiron 15 Gaming notebook
will be available exclusively at Best Buy and Dell.com beginning
Jan. 5 in the U.S., starting at $799 USD.
- Updated Alienware 13, 15, and 17
notebooks will be available as of Jan. 5 with an entry price of
$999. Alienware 15 and 17 will feature new NVIDIA GeForce GTX 1050
Ti graphics beginning Jan. 12 starting at $1199 and $1299 USD
respectively.
- The updated Alienware Aurora will be
available Jan. 12 in the U.S. and Europe, starting at $799 USD,
with China and Japan availability in February.
Visit #DellExperience at the Venetian during CES 2017At
CES, Dell is hosting an interactive gallery and a series of events
at the Yardbird Southern Table & Bar at the Venetian. The
#DellExperience will be open Jan. 5-7 for all CES badge holders.
Stop by each day beginning at 9 a.m. PT to check out virtual
reality and gaming demos and hands-on experiences with new
technology and events. RSVP for the Dell Gaming party:
https://dellgaminginnovation.splashthat.com. Visit
dell.com/CESpressroom for all materials.
About Dell With award-winning desktops, laptops, gaming
systems, 2-in-1s and thin clients, powerful workstations and rugged
devices made for specialized environments, monitors, endpoint
security solutions and services, Dell gives today’s workforce what
they need to securely connect, produce, and collaborate from
anywhere at any time. Dell, a part of Dell Inc., services customers
from consumers to organizations of all sizes with the industry’s
broadest, most innovative end-user portfolio.
Dell and Alienware are trademarks of Dell Inc. Dell disclaims
any proprietary interest in the marks and names of others.
¹ The stated Watt Hour (WHr) is not an indication of battery
life.² Based on testing using the MobileMark 2014 battery life
benchmark test. For more information about this benchmark test,
visit www.bapco.com. Actual battery life may be significantly less
than the test results and varies depending on product configuration
and use, software, usage, operating conditions, power management
settings and other factors. Maximum battery life will decrease with
time.³
https://newzoo.com/solutions/revenues-projections/global-esports-market-report/
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version on businesswire.com: http://www.businesswire.com/news/home/20170103005336/en/
Dell Global CommunicationsLauren Mauro,
+1-512-300-3066Lauren_Mauro@dell.comorPPR WorldwideKen Schramm,
+1-206-390-0499ken.schramm@pprww.com
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