Modelo, the beer brewed for those with The Fighting Spirit™, is
expanding its cause marketing campaign – The Modelo Fighting Chance
Project – with a new partner: Chicago-based nonprofit Leave No
Veteran Behind. Modelo’s funding will provide educational
scholarships and support Leave No Veteran Behind’s transitional
jobs program, offering veterans a fresh financial start so they can
continue to serve their communities.
Veterans have an inherent Fighting Spirit, but for too many, the
fight isn’t over when they return home. They face high rates of
underemployment and job turnover1, and increasingly, serious
student loan debt. It is a common misconception that all members of
the U.S. military have access to free post-secondary education. Not
covered by the GI Bill, educational debt in the U.S. for active
duty military amounts to nearly $3 billion2, and 46% of veterans
default on their student loans – significantly higher than the
default rate of non-veteran students3.
Modelo is helping to address these critical social issues by
funding scholarships for five deserving veterans nationwide, who
are now completely education debt-free. In addition, Modelo’s
support will help fund a transitional jobs program that places an
average of 70-100 veterans each day in jobs dedicated to preventing
violence in at-risk neighborhoods across Chicagoland. To receive
scholarships or job assistance, veterans commit to pay it forward
through 100-400 hours of community service, using both their
military skills and civilian education to create stronger, more
successful communities here at home.
“We launched The Modelo Fighting Chance Project in 2018 to give
back to the people and communities that helped build and inspire
our brand, and Leave No Veteran Behind embodies that mission,” said
Greg Gallagher, Vice President of Brand Marketing for Modelo. “For
years, we’ve celebrated veterans’ military service. Now, we’re
giving them a fighting chance to achieve financial independence,
helping to empower them to build a better life as civilians and
continue to serve their communities.”
Education is an essential lifeline for veterans after the
military. While they have countless intangible skills, many
veterans require industry-specific education and training to begin
successful civilian careers4. The five Leave No Veteran Behind
scholarship recipients all have a different story, but each has
demonstrated a Fighting Spirit and commitment to serving their
country – both at home and abroad. Veteran recipients include:
- Andrew Barnard of Vista, California: a biology
major who volunteers in South America to build housing for local
families
- Vickie Dills of Worcester, Massachusetts: a
director of clinical services at an outpatient physical therapy
clinic who volunteers her services to military recruits
- Paula Herrera of Miami, Florida: a medical
assistant passionate about improving the health of her
patients
- Michael Rodriguez of Worcester, Massachusetts:
a professional for a shared workplace company who volunteers for
land conservation initiatives
- Woodrow Roeback of Los Angeles, California: a
certified rehabilitation counselor who specializes in mental
wellness of veterans and their families
“These heroes pursue higher education to better themselves as
soldiers and citizens, bringing their expertise to both the
military and civilian workplace,” said Eli Williamson, co-founder
of Leave No Veteran Behind. “We can’t afford to let them slip
through the cracks once they return home. They urgently need our
support.”
Modelo will raise awareness of its support of Leave No Veteran
Behind with a summer retail program, featuring limited-edition
secondary promotional packaging and POS materials, and by sharing
scholarship recipients’ stories on social media. The brand is also
featuring veteran and professional triathlete, Melissa Stockwell,
as part of a broader marketing campaign to highlight veterans’
Fighting Spirit.
Visit www.modelousa.com/fightingchance and
www.leavenoveteranbehind.org/donate to learn more and donate
directly.
About The Modelo Fighting Chance
ProjectLaunched in 2018, The Modelo Fighting Chance
Project is a cause marketing campaign to help empower those that
embody The Fighting Spirit™, yet need support to achieve their full
potential. Through this initiative, Modelo is aligning with
nonprofit organizations across three key economic empowerment
pillars – career development, financial stability and
entrepreneurship. The International Rescue Committee (IRC) was the
first nonprofit Modelo has partnered with through The Modelo
Fighting Chance Project, with a commitment to donate a minimum $1
million donation over a three-year period to help provide refugees,
immigrants and Americans in need the financial tools to achieve
their vision of the American dream. In 2019, Modelo deepened its
commitment through a new partner: Chicago-based nonprofit Leave No
Veteran Behind.
About Modelo® Born in 1925 in the small town of
Tacuba, Mexico, Modelo has been bringing distinctive high-quality
beer to people ever since, including Modelo Especial®, Modelo
Negra®, Modelo Chelada Especial™, Modelo Chelada Tamarindo Picante™
and NEW Modelo Chelada Limón y Sal™. Modelo Especial is a golden,
full-flavored Pilsner-style Lager with a clean, crisp finish whose
original recipe was first brewed under the vision to create a
'model' beer. As the #1 imported beer in the U.S., Modelo Especial
recently surpassed 100MM cases sold in 2018. Modelo Negra is a
Munich Dunkel-style Lager brewed with slow-roasted caramel malts
for a rich, smooth taste. Modelo now has three authentic flavors
that bring to life the Mexican michelada tradition for consumers in
the U.S.: classic Modelo Chelada Especial, sweet and
spicy Modelo Chelada Tamarindo Picante and the
brand’s newest addition, Modelo Chelada Limon Y Sal.
The Modelo family of beers are exclusively brewed, imported and
marketed for the U.S. by Constellations Brands.
About Leave No Veteran Behind Leave No Veteran
Behind (LNVB) is one of the only veteran non-profits built around
the premise that every veteran is a tremendous asset to their
community. LNVB is a national social venture that invests in
veterans to build better communities through employment training,
transitional jobs, and our veteran educational debt relief
scholarship. The organization started 10 years ago by two Army
veterans from the south side of Chicago, when they encountered
transition challenges and a want to improve their community. Leave
No Veteran Behind invests in heroes who have served their country
honorably and who seek to continue their service as assets in
communities across America. LNVB is a 501c3. For more information,
visit www.leavenoveteranbehind.org.
About Constellation Brands Constellation Brands
(NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Mexico, New Zealand, Italy and Canada.
Constellation is the third-largest producer and marketer of beer
for the U.S. market and the world’s leading premium wine company
with a leading market position in the U.S. Constellation’s wine
portfolio is complemented by select premium spirits brands.
Constellation’s brand portfolio includes Corona Extra, Corona
Light, Modelo Especial, Modelo Negra, Pacifico, Ballast Point,
Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West,
Franciscan Estate, Ruffino, The Prisoner, SVEDKA Vodka, Casa Noble
Tequila and High West Whiskey. We express our company vision: to
elevate life with every glass raised. To learn more, follow us on
Twitter @cbrands and visit www.cbrands.com.
MEDIA CONTACTS:Stephanie McGuane(312)
741-2477stephanie.mcguane@cbrands.com
Tom Aiello(312) 620-0206tom.aiello@marchcorp.com
A video accompanying this release can be found
at http://www.globenewswire.com/NewsRoom/AttachmentNg/afe37f35-d0eb-423e-a32a-2db63b7961f5
Constellation Brands (NYSE:STZ)
Historical Stock Chart
From Aug 2024 to Sep 2024
Constellation Brands (NYSE:STZ)
Historical Stock Chart
From Sep 2023 to Sep 2024